How Universities Rely on Social Channels to Keep Their Students Safe During Covid-19

Available on-demand

Eileen W. Reynolds, Katie Kelly, Doug Paetzell, Jacob Kelly

40 minutes

Hundreds of universities have reversed or altered their reopening plans in the past several weeks after a new surge of COVID-19 cases. Some colleges have delayed their in-person start dates or moved to 100% virtual, while others are taking a hybrid model. Regardless of the approach, student and faculty health and safety are paramount. All universities will need to stay nimble and provide quick updates and consistent communications to their students.

With nearly 90% of student-aged adults (18-24) leveraging digital channels*, such as Instagram and Twitter, these social platforms are quickly becoming the basecamp in which students, faculty and parents can stay connected. Universities can use these tools to not only provide updates and guidance but to listen for insights and trends.

Join our webinar to hear how Michigan State University, New York University and University of Washington are relying on social channels to communicate everything from their operational plans to listening for feedback. We’ve gathered these social experts to share how they’re moving forward, what they’ve learned so far, and how they are preparing for whatever comes next.


Eileen W. Reynolds

Director of Social Media

New York University

Katie Kelly

Director, Digital Engagement Optimization

Michigan State University

Doug Paetzell

Solutions Consultant


Jacob Kelly

Social Media Strategist

University of Washington

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