Webinar
Why Having A Cross-Channel View Is Critical To Your CX Transformation
On-demand
Faith Adams, Marshall Kirkpatrick
Did you know Customer Experience (CX) is the #1 topic Forrester customers ask their analysts about?
It’s no wonder given today’s socially-savvy customer. Engagement crosses multiple channels and lines of business and the ability to understand their journey is a challenge for even the most advanced companies. This happens when organizations approach CX in a disconnected way, with multiple silos running their own efforts.
To drive CX transformation, leaders must deliver the ability to connect the data dots and present a unified view. We sat down with guest speaker Faith Adams, Senior Analyst at Forrester, to explore why having broader CX intelligence is key to delivering happy customers.
Speakers
![](https://images.ctfassets.net/ukazlt65o6hl/5oGxVXBbGlpYl0W9dULQQR/4c403dc2248a43b3381e9c202f2576a3/Faith-Adams.png?w=100&h=100&q=70&fm=png)
Faith Adams
Senior Analyst
Forrester
![](https://images.ctfassets.net/ukazlt65o6hl/27zHVWO48GWXGVFK3AYxOc/32fce1962a2e5f9b296fcb4214b9864f/marshallk-128x128.png?w=128&h=128&q=70&fm=png)
Marshall Kirkpatrick
VP, Influencer & Analyst Relations
Sprinklr
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