The role of the CMO is evolving as quickly as the marketing landscape. No longer just the branding arm of the business – CMOs must now be the organization’s eyes and the ears. They must be the stewards of customer experience. And increasingly, a driver of company-wide transformation.
The creativity required to thrive under these conditions starkly separates leaders from laggards and has dramatically elevated the power – and profile – of effective CMOs.
In this report, Forbes, Sprinklr, and LinkedIn present and recognize the 50 CMOs defining the future of marketing.
Download the Study
Phil Schiller SVP of Worldwide Marketing – Apple
Karen Walker SVP and Chief Marketing Officer – Cisco
Rick Gomez EVP and Chief Marketing Officer – Target
Raja Rajamannar Chief Marketing and Communications Officer – Mastercard
Leslie Berland Chief Marketing Officer – Twitter
About the 50 Most Influential CMOs of 2017
This year’s list recognizes some of the most creative and forward-thinking figures in marketing. It also reflects the many ways CMOs play a major role within and beyond their brands. Some CMOs maintain a solid, across-the-board presence, matched by brand performance. Others rely on just one or two personal networking channels.
What they all have in common is the ability to reach their marketing peers, shape broader industry trends, and impact their brand’s performance.
Download the report to see who made it onto the list.