Ad Type to URL Mapping
Updated
All the channel-specific dimensions related to Link URLs and Landing Page URLs have been deprecated and consolidated into one common Ad Creative Link URL dimension within Ads Reporting. Ad Creative Link URL dimension depicts the URL corresponding to the ad type. This will help you gain real-time insights on improving your advertising strategy.
In this article, you will have an overview of different URLs corresponding to their respective Ad Types.
To learn more about getting this capability enabled in your environment, please work with your Success Manager. |
Ad Type — URL Mapping
Ad Type | URL |
Facebook |
Link Post |
|
Image Post | Post Text URL |
Video Post |
|
Carousel Ads | See More URL (In case See More URL is not specified, it will capture the destination URL of the first card.) |
Slideshow Post | Website URL |
Collection Ad | Post Text URL |
Twitter |
Image Tweet | Post Text URL |
Status Tweet |
|
Video Tweet | Post Text URL |
Pinterest |
Pin | Website URL |
LinkedIn |
Link Post | Website URL |
Image Post | Post Text URL |
Video Post | Destination URL |
Carousel Ads | Main URL |
Snapchat |
Top Snap | NA |
Longform Video Snaps | NA |
Web Views | Website URL |
App Install | NA |
Deep Link | Deep Link |
Story Ads | NA |
LINE |
Line Website Visits/Conversions - Image Post | Destination URL |
Line Website Visits/Conversions - Video Post | Destination URL |
Line App Installs - Image Post - Destination Web URL | Destination URL |
Line App Installs - Image Post - Destination Line App | NA |
Line App Installs - Video Post - Destination Web URL | Destination URL |
Line App Installs - Video Post - Destination Line App | NA |
Line App Engagement - Image Post - Destination Web URL | Destination URL |
Line App Engagement - Image Post - Destination Line App | Click URL |
Line App Engagement - Video Post - Destination Web URL | Destination URL |
Line App Engagement - Video Post - Destination Line App | Click URL |
Line Gain Friends - Image Post | NA |