Ads Creative Library Overview

Updated 

6 months ago

In the highly competitive landscape of social media advertising, brands and advertisers are constantly seeking innovative ways to stand out from the crowd. This has led to the development of a wide variety of creative units that are not typically available to organic publishers. However, managing and creating these ad creatives can be a daunting task, especially for media agencies who find themselves increasingly playing the role of a creative agency. This can often lead to compromises in the quality of ad creative.

Enter the Sprinklr Creative Library, a powerful tool designed to streamline the ad creation process and help brands and advertisers centralize their advertising assets in one place. The Creative Library enables collaboration between the brand, media agency, and creative agency, while enhancing efficiency in building a campaign by having content primed prior to launch. With features such as asset management, image and video templates, and the ability to create, collect and store assets used in creatives, the Creative Library is an indispensable tool for any brand or advertiser looking to create high-quality ad campaigns that stand out in the crowded social media landscape.

Overview of Ad Creatives Window

Use Cases of Ads Creative Library

people

Creative Agency

Manager

user

Media Agency

  • Create draft creatives and send them for approval to company officials.
     

  • Re-use existing creatives by cloning and making required changes to them.
     

  • Import creatives in bulk within the Paid Assets.
     

  • Manage creatives within the Creative Library by making different boards and grouping them.

  • Review draft creatives created by the creative agency and approve or reject them as required.
     

  • Track the performance of different creatives at the asset/creative level and understand how a creative is performing across different ad campaigns.

  • Use approved creatives while creating ad campaigns within Ads Composer.
     

  • Use filters and column configurations to manage approved creatives within the Creative Library.
     

  • Create custom fields and copy values across assets, creatives, and ad variants for the purpose of tracking performance at the asset/creative level.

Value of Ads Creative Library

With the Creative Library, metrics on Ad Creatives' performance are centralized, allowing you to quickly see valuable data that helps you optimize your media placements. Increase revenue opportunities with optimization based on the engagement, clicks, and impressions that your Creatives receive.

In addition to managing and storing creative assets, the Sprinklr Creative Library also offers users the ability to create images and videos using customizable templates. With this feature, users can streamline their creative process by using pre-designed templates that align with their brand guidelines. The templates can be easily customized with text, logos, and other graphic elements to create compelling media assets in no time.

Once created, these templates can be managed within the Creative Library, making it easy to find and reuse them in future campaigns. Additionally, users can create media assets in bulk using these templates, further optimizing their workflow and saving valuable time. With the ability to both manage existing creative assets and create new ones using templates, the Sprinklr Creative Library is a powerful tool for streamlining the ad creation process and improving collaboration between teams.

Sprinklr's robust governance allows you to manage the visibility that teams and individuals have to Creative Boards and specific Creatives within your library. Additionally, you're able to permit access to your Creative Library and restrict the ability to perform actions, allowing you to protect assets and control access.

Storing your Creative Assets in Sprinklr puts all the power of Sprinklr's automated tools behind your Ads Creative management. Automate updates to Creative properties through macros and the Rule Engine and efficiently optimize media placements by automatically leveraging performance data.

This text will be hiddenMany companies work with creative and media agencies for their advertising needs. The primary purpose of the creative agency is to help the company with creatives and videos which they can use in their campaigns. Media agencies help in creating and optimizing the campaigns, providing optimum targeting and budgeting solutions. Therefore, in order for these stakeholders to work together in a hassle-free process, the Creative Library helps the creative agency to create drafts and send them for approval to the company. After the company officially approves them, the creatives are then available for the media agency to use in the campaigns.

The Creative Library can also be used with custom fields to track the performance of a particular asset that is being used in more than one campaign and ad sets. The same custom field values can be copied at the asset, creative, and ad variant level using Creative Library (Step 19) and Rule Engine which can help you track the performance of a particular creative.

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