Sponsored Snaps and Chat Feed Placement
Updated
Overview
Sprinklr now supports delivery of Snapchat Sponsored Snaps into the Chat Feed placement via Snap’s bidded auction. This unlocks new inventory and can boost performance by layering Chat Feed delivery with existing Story placements.
Snapchatter Experience
Placement: Sponsored snaps are directly placed into a snapchatters fee
Engagement Flow:
Tap the Sponsored Snap thumbnail in Chat Feed → Full-screen ad plays.
Tap again on the chat cell → Branded 1:1 chat view with your creative.
Optional: Snapchatter can send messages and receive your auto-response.
Access in Sprinklr
Create Campaign (Ads Composer/ Ads Manager)
Select Sales, Traffic, or App Promotion objective
Ad Set Details → Placement Option
Choose Custom Placement → Enable Chat Feed (shown when eligible)
Ad Details → Message Design
Upload background, write chat message, configure auto-response as needed
Review & Launch
Note: Even if Chat Feed appears in the UI, eligibility depends on your objective, attachment type, and targeting settings. Ads Manager placement-level reporting remains aggregate; Chat Feed metrics roll up into overall campaign performance.
Chat Feed Eligibility
1. Objective - Optimization Goal Availability:
Objective | Promotion Type | Conversion Location | Goal (Conversion Event) |
Traffic | N/A | Web | Pixel Page View – Maximize number of website conversions |
App Promotion | App Install or App Install with SKAdNetwork | App | App Installs |
App Promotion | App Install or App Install with SKAdNetwork | App | Maximize number of in-app events after installation (App Purchases) |
Sales | N/A | Web | Website Conversions + Page Views |
Sales | N/A | Web | Pixel Add to Cart |
Sales | N/A | Web | Pixel Sign Up |
Sales | N/A | Web | Pixel Purchase |
2. Snap Ads and Story Ads are supported. Dynamic Product Ads are not Supported
3. Targeting: Chat feed is not available for EU markets
4. Placement Combinations
Placement Rule | Details |
Required Pairing | Chat Feed must be paired with User Stories or Publisher & Creator Stories |
Placement Type | Automatic and Custom placements both supported |
Creative Customization
In the Message Design section of Ad Details, you can optionally add the following creative elements. if no creative customization is added, the ad will still deliver into Chat Feed using Snapchat’s default creative layout.
Element | Description | Specifications |
Branded Chat Background | Custom background for Chat Feed message interface | • Dimensions: 1080 × 1920 px • Format: PNG or JPEG |
Chat Message | Text message shown in Chat Feed | • Character limit: Up to 500 characters |
Auto-Response | Message or media automatically sent to the user | • Character limit: Up to 500 characters (text) • Video: Up to 180 seconds, H.264, 1080 × 1920 px |
Impression Definition & Reporting
Sponsored Snap Impression: Counted when ≥ 50% of the Chat Feed card is on-screen for ≥ 1 sec or tapped.
Reporting: All delivery and performance data appears in your standard Sprinklr campaign reports—no separate Chat Feed breakdown.