Introduction to Visual Insights

Updated 

Leverage AI-powered visual insights to detect brand logos, objects, activities, text within images, visual sentiment, visual gender, and more.

Sharing pictures, videos, and memes has become a new language of millions of conversations on social media, with visual topics you can 'listen' to visual insights.

What is Visual Listening?

  • Visual Listening is social listening for content containing images & videos.

  • Brands can use visual listening to get granular insights by capturing the images, memes, and posts containing their logos which would not get fetched using traditional listening and taking necessary steps.

  • Helps you to understand the use of your logo and consumer sentiment and around your brand & products.

Why is Visual Listening important?

  • 1.72 trillion photos are taken per year out of which approximately 3.2 billion images and 720,000 hours of video are shared daily on social media.

  • For brands to stay ahead in industry they should be able listen to these images and not only text mentions.

  • People unconsciously relate an image content with their perspective and hence it's important to understand what thoughts and talks are taking place around your brand's logo.