This article explains how Global Profiles work in Sprinklr, what is and is not considered profile stitching, and how authenticated user connections behave. This information is designed for administrators, analysts, and managers who manage customer identities across social channels, CRM systems, and brand-owned experiences.

What is a Sprinklr Global Profile

A Global Profile is the single profile Sprinklr creates for each unique identity that interacts with a brand within a specific Sprinklr environment.

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A client environment refers to one Sprinklr environment used by the brand. Examples include production environments, sandboxes, and regional workspaces.

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Global Profiles prevent duplicate identities within a brand’s Sprinklr environments. They do not merge identities across different social channels.

What is NOT Global Profile: Profile Stitching

Sprinklr does not combine identities across social channels or infer that multiple accounts belong to the same person. This practice—called profile stitching—is not supported because it violates many social channel Terms of Service and global privacy regulations.

Examples of prohibited profile stitching include:

• Linking a Twitter and Instagram account based on similar names

• Merging identities using inference, matching, or assumptions

• Combining identities without the consumer providing explicit confirmation or authentication

First-Party Authenticated Connections

Sprinklr supports connecting multiple accounts when the consumer authenticates through a brand-owned experience. This connection exists only in the specific Sprinklr environment where the consumer completed authentication.

When a consumer revokes authentication, Sprinklr disables the active connection, including access tokens and permissions. However, any first party information the consumer provided may remain as part of the profile, as it was shared directly and not inferred.

What Agents Can and Cannot Do

Allowed

Agents may link a social handle to a customer’s record when the consumer directly provides it, such as in a message or form submission. This is considered first party information.

Not Allowed

Agents may not link or merge identities across channels based on assumptions, similarities, or patterns. Any inferred cross channel linking is considered profile stitching and is prohibited.

Summary

• Global Profiles prevent duplicate records within a brand’s Sprinklr environments.

• Sprinklr does not merge identities across social channels.

• Authenticated connections are valid only in the environment where the consumer authenticated.

• When authentication ends, Sprinklr removes active access but may retain historical first party information.

• Agents may link identities only when consumers directly provide the information.