Building Surveys using Template Library

Updated 

This module lets you create surveys by either selecting from pre-designed templates in the Template Library or starting from scratch. It helps you build effective surveys that align with your goals while keeping things efficient.

Business Problems Solved

  • Faster Survey Deployment: Pre-built templates streamline setup, enabling businesses to launch surveys in no time.

    Example: Suppose a marketing manager at a retail firm has to swiftly initiate a customer feedback survey. Rather than creating a survey from the ground up, she chooses an appropriate Customer Satisfaction Template, modifies a few questions, and launches it in just a few minutes.

  • Ensuring Customization and Flexibility: Individuals with specific data collection requirements have the option to create surveys from scratch, tailoring each question and logical pathway to meet their goals. This degree of flexibility guarantees total control over the survey's design and facilitates the gathering of precise, dependable insights.

    Example: When a survey requires a high level of specificity, such as in usability testing, researchers can start from scratch, customizing each question and logic path to align with their objectives. This approach provides full control over the survey design, ensuring accurate and targeted data collection.

With pre-built templates, you can quickly create and launch surveys tailored to common use cases, helping you reduce setup time and gather feedback faster. If you have more specialized needs, you also have the flexibility to start from scratch, customizing each question and logic path to fit your specific goals. These templates include pre-configured best practices, with expert-designed questions and logic, ensuring your surveys are effective, well-structured, and aligned with your objectives.

Prerequisites

You will need Program Level View and Manage permissions under Customer Feedback Management to access it.

  • View: You will be able to view the feature.

  • Edit: You will be able edit the feature.

  • Delete: You will be able to delete the feature.

Setting Up Survey Using Template Library

  1. Go to Sprinklr Insights and navigate to Customer Feedback Management and select Program and go to Create Survey.

  2. Select Template from a list of templates organized under different template categories displayed at the top.

    If you're looking for something more specific, such as templates tailored to particular verticals or use cases, you can easily search for them using the search bar at the top. The following use case templates are currently available:

    Let's have a look at the list of templates:

    Industry 

    Survey Template Name 

    Description 

    Financial Services 

    Branch Visit Experience Survey 

    Evaluate customer satisfaction with branch visit experience, including wait times, staff interaction, and service quality. 

    Financial Services 

    Customer Relationship Experience Survey 

    Measure overall satisfaction and brand perception among customers to identify areas for enhancing loyalty and trust. 

    Retail  

    In-Store Purchase Experience Survey 

    Evaluate customer satisfaction with the in-store shopping experience, from product availability to checkout process. 

    Retail 

    Online Purchase Experience Survey 

    Gather feedback on online shopping experience, including navigation, checkout ease, and delivery satisfaction to improve digital experience. 

    Retail 

    Drive-thru Purchase Experience Survey 

    Evaluate satisfaction with drive-thru service, including wait times, order accuracy, and overall experience. 

    Retail 

    BOPIS (Buy Online, Pickup In-Store 

    Evaluate customer satisfaction with the BOPIS process, focusing on pickup convenience, service quality, and overall efficiency. 

    Technology  

    Online Shopping Experience Survey 

    Evaluate the satisfaction of customers with the online purchasing process, from navigation to checkout and delivery satisfaction. 

    Food & Beverage  

    Post Dining Experience Survey 

    Evaluate the overall dining experience, including food quality, service speed, and ambiance, to identify areas for improvement. 

    Travel & Hospitality  

    Booking Experience Survey 

    Evaluate overall guest satisfaction after their booking experience, including ease of the booking process, rooms availability, preferences and payment options to identify areas for enhancement. 

    Travel & Hospitality  

    Stay Experience Survey 

    Evaluate overall guest satisfaction after their stay, including check-in, room quality, amenities and service to identify areas for enhancement. 

    Telecommunications  

    Post Installation/Activation Experience 

    Evaluate the installation experience, technician professionalism, and the reliability of issue resolution to ensure customer satisfaction. 

    Telecommunications  

    Retail Store Purchase Experience 

    Evaluate the quality of in-store purchase experience to improve sales interactions and store environment. 

    Telecommunications  

    Digital Purchase Experience 

    Gather feedback on the digital purchase experience, including ease of navigation, product selection, checkout process, and delivery timelines for improvement. 

    Telecommunications  

    Plan Change Experience Survey 

    Understand the reasons for plan changes and measure satisfaction with the process to improve customer retention. 

    Telecommunications  

    New Customer Onboarding Experience Survey 

    Evaluate the clarity, ease, and satisfaction with the sign-up and onboarding experience to streamline processes. 

    Telecommunications  

    Customer Churn Feedback Survey 

    Identify the key drivers for service cancellations and potential areas for improvement to boost customer retention. 

    Transportation  

    Post Ride Experience Survey 

    Evaluate recent ride experiences to improve punctuality, cleanliness, comfort, and staff interactions. 

    Transportation  

    Online Booking Experience Survey 

    Evaluate the ride booking experience, including ease of booking, payment options, and overall satisfaction. 

    Transportation  

    Post Cancellation Feedback  

    Identify reasons behind ride cancellations and enhance the process to improve retention. 

    Insurance  

    Policy Purchase Experience Survey 

    Evaluate customer satisfaction with the policy purchase process and identify areas to improve conversion rates. 

    Insurance  

    Policy Renewal Experience Survey 

    Evaluate customer satisfaction with the policy renewal process and identify areas to improve retention rates. 

    Insurance  

    Claim Resolution Experience Survey 

    Gather feedback on the claims process to improve communication, timeliness, and overall customer satisfaction. 

    Insurance  

    Broker Experience Survey 

    Evaluate brokers’ performance in terms of professionalism, product knowledge, and customer-tailored advice provided to customer. 

    Common Use Cases 

    Post Customer Call Support Experience Survey 

    Evaluate the knowledge, professionalism, and reliability of call center agents in resolving customer issues. 

    Note: The details of the selected template are available on the right. You can check:

    • Template Description: A brief overview of what the template covers and its intended use.

    • Number of Questions: The total number of questions included in the selected template.

    • Average Survey Completion Time: An estimate of how long it typically takes to complete the survey using the template.

  3. Click Preview Template to navigate through predefined survey questions within the Template.

  4. To start a survey from scratch, select Blank Template card available as the last card within the template library.

  5. Click Choose Template and fill the details:

    1. Survey Name: Select a name of the Survey (Mandatory).

    2. Base Language: Select the language for the primary version of your survey. You can add additional translations later during the survey building process (Mandatory).

    3. Program: Select or create a Program where you want to save the Survey. This is can be modified.(Mandatory).

    4. Survey Tags: Add a Tag to easily navigate to your survey and access it whenever needed.

    5. Survey Permissions: Set User Permissions for the Survey. Add users or user groups from the dropdown.

  6. Click Create.

Note: Some templates come with predefined skip or display logic, which may require reconfiguration if you modify any of the questions.

Key Points to Note

  • Once you've created a survey using a template and made the necessary edits, you can preview the final version by selecting the Preview option from the top bar of the survey builder. This allows you to review the survey flow and content before publishing.

  • If you already have a defined set of questions, it's recommended to create the survey from scratch to ensure full control over the structure, flow, and logic.

  • When using a template, make sure to modify the questions as needed to align with your brand guidelines and tone of voice, ensuring a consistent and personalized respondent experience.

  • Be sure to test your survey after creating it from a template to verify that all survey logic functions as expected. Templates may include predefined logic paths, so reviewing and adjusting them as needed ensures the survey behaves correctly before distribution.

  • All survey templates are provided natively in English. To feature or distribute a survey in another language, you’ll need to use the Translations feature to localize the content accordingly.

FAQs

Yes, all templates can be customized, including question text, logic, and design elements.

No, currently users cannot save modified surveys as new templates.