Sprinklr Social: 18.5 Capabilities and Enhancements


Sprinklr's latest release offers exciting new capabilities designed to empower your business to create meaningful customer experiences at every touchpoint. Read about Sprinklr's latest platform enhancements below!

Navigation Tips

Read through the release notes below or click on a Product title to jump to a particular Product page of the Release Notes. For quick navigation to a specific feature within the Product, click on the feature name on the right. To dive deep into certain capabilities, hover over the linked articles to open the article in a separate tab. Some release notes will be informational one-liners, and the action cursor will not appear. Enjoy!


Channels | Embed Amazon Reviews as a channel in Sprinklr

Sprinklr has now added support for Amazon Reviews as a channel, providing the ability to grab all questions and reply to them on Sprinklr via iframe. You can grab all Amazon reviews, questions, and answers. Additionally, you will be provided with reply capability to agents via engagement dashboards, care console, agent console and salesforce cases.

Channels | Support for Microsoft Teams Channel

Sprinklr now supports use of Microsoft Teams as a channel, allowing you to group channels related to a specific topic, brand, or category into a single column and track all metrics. You can also create cases and pull messages from other Teams apps. Messages can be pulled from all of the brand's external apps.

Channels | Unified API for WeChat Customer Service Platform

You now have the capability to use WeChat channel for your customer care services. Customer service accounts will be added to Sprinklr as accounts, and all messages sent to these accounts will be routed to Sprinklr. You can create multiple contact URLs for each customer service account, so that when a fan opens a unique contact URL, he or she is redirected to the respective customer service account chat window to which the contact URL is mapped.


Governance | Introducing Audience Profile Governance

Sprinklr now enables the Audience Profile Governance capability. To maintain privacy, a governance layer will be added to all Sprinklr profiles. Specific configurations are added at the user/user group and workspace/workspace group levels for all audience profiles so that only authorized users can view the profiles. Users will be unable to access any audience profiles (or associated PII data) that have not been shared with them. These profiles can be shared with users both manually and automatically via rules/macros.

Governance | Support for Multilingual Entities for Macros and Custom Fields

Sprinklr now supports multiple translations of names and descriptions in Macros. This enables users from all over the world to use the same macros for simplified reporting. This capability would also be available in the configurator for macros, even in bulk.


Publisher | Publish an Instagram Story via Direct Publishing

Maintaining parity with the native, the Instagram Story Direct Publishing capability is now generally available to all users. Direct Publishing to Instagram requires you to add your Instagram Business Account to the Sprinklr platform.

Publisher | Support for LinkedIn Poll Post Asset in DAM

You can now create LinkedIn Poll post assets on Digital asset manager, which you can publish from DAM itself.

Publisher | Capability to Publish Facebook Stories through Mobile Publishing Flow

Facebook Stories allows Facebook users to share photos and videos as Story from the Sprinklr platform, which is visible to the followers of the user's Facebook account. Facebook Stories disappear after 24 hours.

Publisher | Capability to Publish up to 60 Second Stories on Instagram

You can now publish longer stories on Instagram (up to 60 seconds) using the same Content publishing API endpoint for stories!

Publisher | Ability for User with Publishing Access to Edit/Recall Post in Approval

Sprinklr now provides users with publishing access from a particular account with the capability to edit or recall posts in approval. This feature will be beneficial for a brand in a scenario where a team of multiple members handles a brand account including publishing, and if a user schedules post for a month and goes on leave for extended period and all posts are in approval, other team members will be able to make changes to the scheduled post.

Note: Note: This feature needs specific enablement set up. Get in touch with your Success Manager to get this feature enabled.

Publisher | Stop Publishing of Posts Approved Past Scheduled Publish Date

What happens when the submitter has scheduled the post, but the approver approved the update after the scheduled time? The post will be approved, but it will not be published instantly. Instead, it will go under the Pending Reschedule status in the Outbound Column.

Note: This capability needs specific set up. Get in touch with your Success Manager to enable this capability.

Publisher | Capability to Add Product Tags to Instagram Reels

Sprinklr now provides you with the capability to tag products directly within your Instagram Reels, making it easier for your followers to explore and purchase showcased products. By utilizing product tagging in Instagram Reels through Sprinklr, you can unlock new opportunities to engage their audience and drive sales.

Note: This capability needs specific set up. Get in touch with your Success Manager to enable this capability.

Publisher | Capability to Reshare LinkedIn posts from Sprinklr

You can now reshare LinkedIn posts from engagement dashboards in Sprinklr. Add your thoughts to fan posts and reshare them on company pages or brand profiles. You can reshare both LinkedIn Company page and LinkedIn Profile Account posts.

Publisher | Ability to @Mention LinkedIn Followers from Company Pages

While publishing or replying from LinkedIn company page, you will now be able to @mention LinkedIn profiles that follow the company page. However, to enable this new capability to mention LinkedIn profiles following the company page, you need to re-add the LinkedIn Company Page in Sprinklr.

Publisher | Introducing the Capability for Comment Moderation for LinkedIn

You can now disable and enable comments on LinkedIn Company and LinkedIn profile posts from Engagement Dashboards and while publishing a post in Sprinklr.


This functionality is permission controlled, Sprinklr user need to have Toggle Comment permission under LinkedIn and LinkedIn Company account type permissions to disable/enable comments on respective posts.

If the comments are disabled on a post, all the existing comments of the post will be deleted. These comments will not be retained, after user re-enables the comments on the post.

Publisher | Ability to Add Custom Thumbnails for Instagram Reels

You can now select a thumbnail that best represents your Instagram Reel, ensuring it captures the attention of your audience and aligns with the brand identity. Select custom thumbnail from the DAM, UGC, upload from your device or via external integrated libraries along with the capability to select thumbnail from the frames of the video.

Publisher | TikTok Hashtag Recommendations by Channel

TikTok now provides hashtag recommendations for video posts based on the keywords you enter in the video caption.You can also see the total number of native views for the hashtags on TikTok and leverage the top performing hashtags to empower you posts to stand out with the top trending posts around the globe.

Publisher | Ability to Change Thumbnail Is Now Permission Controlled

Admins can now control who can add or edit the thumbnails while publishing video posts from Sprinklr. This functionality is controlled by Update Thumbnail permission under Outbound Execution. You can add or remove this permission from the respective roles based on the user persona.


Reporting | Ability to Get Reporting for Link in Bio Store

Sprinklr now allows you to fetch reporting for Link in Bio stores by creating reporting dashboards. Using Store Front Audience Reporting as the Data Source, you can select the suitable metrics to get the desired data.

Note: This capability needs specific set up. Get in touch with your Success Manager to enable this capability.

Reporting | Introduction of Context Percentile as a New Operator

Sprinklr has introduced Context Percentile, a new Operator that you can use while creating a reporting widget. When you fetch reporting on post-performance across several accounts related to the same campaign or title, Contextual Percentile provide quick contextualization, enabling you quickly understand top-performing posts within a specific context.

Reporting | Introduction of Conversation Root Message as a Dimension

Sprinklr has introduced a dimension in Inbound Analytics to grab reporting data for Facebook group comments pertaining to Facebook posts. As Conversation Root Message is exposed as a standard dimension in Inbound Analytics, you can apply date filter on this Dimension in the widget filters.

Reporting | Introduction of New Google Play Store Metrics

You can now use Upvotes and Downvotes as metrics on Sprinklr for Google Play Store app reviews. The newly added Google PlayStore metrics are: Google PlayStore Upvote Count, Google PlayStore Downvote Count, Google PlayStore App Version Name, and Google PlayStore App Version Code.

Digital Asset Manager

Digital Asset Manager | Default Filter Configuration for Folders in DAM

Sprinklr now allows folder owners to set up default filters for the users of that folder. At the time of folder configuration, they can specify which filter will be exposed as default in that folder home page view.

Digital Asset Manager | Ability to Set a Past Dates as Asset Expiry Date

You can now set a past date as the expiration date of an asset.

Digital Asset Manager | Send Email and Platform Notifications to Users upon Manual Asset Sharing

When you share an asset with a user manually, the user will receive email & platform notifications.

Digital Asset Manager | Adjustable Column Header in Asset Manager List View

While viewing the Assets in the Asset Manager, users are now able to move the fields and adjust their column headers in the List View.

Digital Asset Manager | Revamped Usability to Make Select All Assets Easier

With the recent update, Sprinklr now makes it a lot easier for you to select all assets in the asset manager, so that you can carry out a bulk action on them. Now, the Select All option is available in the bulk action menu bar that appears after you select any asset in the Asset Manager.

Digital Asset Manager | Capability to Add Subscribers for Folder Activity

Sprinklr now provides you with the capability to add subscribers to asset folder activities, including moving and deleting folders, along with adding, moving or deleting assets in those folders. After you select your preferred visibility setting, you can also add subscribers by toggling on the option. The subscribers will get prompt notifications and regular updates regarding any changes occurring in the folder.

Digital Asset Manager | Introducing the Capability of Folder Sharing

The share folder experience on Sprinklr is now more consistent with that of assets and ensures that email notifications are sent to users / user groups with whom the folder is shared with a unique URL to redirect the user to the folder directly in Sprinklr.

Digital Asset Manager | Introducing Folder Metadata Inheritance Capability

You can now ensure assets added to a particular folder inherit defined properties automatically. This needs to hold true whenever an asset is bulk imported / auto imported / manually created by a user / manually added to folder via CTA “Add to Folder”.

Digital Asset Manager | Introducing String Search Capability in DAM

You can now use the string search capability in the Asset Manager. With DAM’s advanced search capability you can enter comma separated query as values for the search.

Digital Asset Manager | Capability to Search Assets in External Asset Board

Sprinklr has introduced the functionality to allow users to search assets in Public Asset Boards. You can search assets either using their names, properties, etc.

Digital Asset Manager | Introducing Restrict and Lock Actions in DAM Rules

Exercise full control over your assets using the powerful Restrict and Lock actions in DAM Rules and Macros. Simply tag your assets and leverage automation rules or macros to enforce strict visibility restrictions on them. As a result, download, edit access, and public URL will be blocked for those assets.


Personalized Content Discovery: Tailoring Content Tabs for Enhanced User Experience

With this enhancement, users will only see the content tabs that are relevant to them, based on their answers to the screener questions.

By dynamically tailoring the content tab visibility, we aim to create a more personalized and simplified view of the content library for each user. This ensures that users are presented with the content tabs that truly matter to them, enhancing their browsing experience and making it easier to discover relevant content.

This feature allows admins to customize the content view for each user, presenting them with a curated selection of content tabs aligned with their interests and needs. It streamlines content discovery, improves engagement, and helps users find the most relevant content efficiently.

Gamified Content Curation (External publisher)

Admins can now award points to users for curating and sharing posts using the External Publisher. With this feature, admins can set up a points distribution system and assign weightage based on the channels on which users share the content.

With the points-based reward system, admins can recognize and incentivize users for their active participation in content curation and sharing. This encourages increased engagement, enhances user adoption of the Native Publisher, and further strengthens the advocacy program's impact.

The primary goal of this feature is to motivate users to utilize the Native Publisher as their personal Social Media Management tool. By curating and sharing content through this platform, users can portray themselves as thought leaders in their respective domains while contributing to the advocacy program.

Streamlined Advocate Suggestion Tracking: Empowering Advocates for Enhanced Content Collaboration

Enhanced advocate suggestion tracking feature, making it more accessible and intuitive for advocates. Now, advocates can effortlessly track the status of their suggested posts with ease.

By providing a user-friendly and transparent system for tracking suggestions, we aim to encourage advocates to contribute unique and diversified content, ultimately benefiting admins in their quest to publish compelling material on the advocacy site.

With the updated tracking functionality, advocates can conveniently monitor the progress of their suggestions, ensuring their voices are heard and their contributions are valued. This improvement aims to foster a collaborative environment, empowering advocates to actively engage in content creation and further enrich the advocacy program.

Enhanced Content Relevance with Time Range Filter

Admins can now add time range filters on content tabs, ensuring that only relevant posts are displayed on the advocacy site for employees to engage with. This feature is particularly valuable for the Trending tab, as it enables the filtering of trending content based on a specified time range.

By leveraging time range filters, admins can curate the content displayed on different tabs, tailoring it to align with specific timeframes and relevancy. This ensures that employees are

presented with the most up-to-date and pertinent posts, enhancing their engagement and fostering a dynamic advocacy experience.

The adoption of time range filters, particularly for the Trending tab, empowers admins to keep the content fresh and aligned with current trends. By filtering out outdated content, admins can maintain a vibrant and engaging advocacy site.

Effortless Navigation: Remember User's Content Tab Preference for a Smooth Browsing Journey

We are pleased to introduce a new feature that provides admins with the ability to opt for enhanced user experience. By enabling the "Preserve Last Selected Content Tab" option in the admin console card feature, the site will remember each user's preference for the last selected content tab.

Once enabled, advocates will consistently land on their desired content page, even if they navigate from a different tab to the home screen, refresh the URL, or log out and log back in. This feature ensures a seamless and personalized browsing experience, saving users time and effort in navigating to their preferred content.

Streamlined Approval Workflow: Empowering Site Admins with Enhanced Governance Capability

This integration ensures that site admins are kept informed of all updates regarding approvals, allowing for better visibility and control over the content publishing process.

With this enhancement, site admins will receive email notifications and platform notifications whenever their curated posts are sent for approval, approved, rejected, or eventually shared. Site Admins can edit post while they are in approval queue. This real-time communication keeps site admins informed of the status and progress of their posts, fostering a collaborative and efficient content approval workflow.

To further enhance the monitoring capabilities, we have introduced dedicated "Approval" and "Rejected" columns in the Content Management section. These columns enable site admins to easily track the status of their posts, ensuring transparency and facilitating timely actions.

In cases where a post is rejected by Sprinklr admins, site admins have the flexibility to edit and resubmit the post for reconsideration. This empowers site admins to refine their content and address any concerns raised during the approval process, ensuring the delivery of high-quality and compliant posts.

Amplify Content Reach with Default Hashtags in Advocacy Posts

This enhancement empowers publishers to utilize default hashtags, Admins can now incorporate pre-approved text into advocacy posts. Furthermore, publishers have the option to lock the text templates, preventing end users from removing them while sharing the post. By providing default text templates, we aim to simplify the process for publishers, allowing them to easily access and add necessary or compliance-related text that will be shared by advocates on their social channels. This streamlines content creation, ensures consistency, and saves valuable time for publishers, enabling them to focus on creating impactful messaging.

With locked text templates, publishers can maintain control over the content shared by advocates, ensuring compliance and brand consistency. By leveraging this feature, you can enhance the advocacy program's effectiveness and strengthen the messaging delivered across various social channels.

Optimize Content Workflow: Conveniently Set and Edit Expiry Dates for Published Posts

We have introduced a new feature that empowers site admins to effortlessly set or edit the expiry date of published posts on advocacy platforms. The primary objective of this feature is to simplify the task for admins, making the process of managing expiry dates more convenient and efficient.

Admins have the flexibility to assign the "edit_sent_post" permission to users, granting them the authority to access this feature on the site.

With this enhancement, admins can now enjoy a streamlined experience when it comes to managing expiry dates for published posts, ultimately optimizing their workflow and saving valuable time.

Measuring Program Performance made easy for On-Site Admins

A simplified mini version of the Advocacy Reporting dashboard directly accessible on the advocacy site itself. This dedicated page is designed to provide a convenient overview of the platform's performance, displaying aggregated data and limited metrics. Access to this dashboard is governed through site admin roles and permissions. Only relevant individuals with the necessary permissions will be able to access and view this data.

To enable this feature and activate the Aggregated Reporting dashboard for site admins, simply reach out to our support team and request the activation of the "ADVOCACY_SITE_ADMIN_REPORTING_ENABLED" dynamic property.

Enhanced Clicks Attribution: Measure Link Clicks on Original Advocacy Post

With this update, admins can now access Number of clicks data at the original post level. This means you can analyse the overall engagement and click metrics for each advocacy post, giving you a comprehensive view of its effectiveness and reach. By tracking the number of clicks generated by shared posts, you can assess the level of user engagement and measure the success of your advocacy efforts. This data empowers you to make informed decisions, refine your content strategy, and optimize your advocacy program for maximum impact.

Frictionless Re-Sharing: Advocates can Reshare Brand Posts on LinkedIn Without Mandatory Captions

Feature that grants advocates the ability to reshare brand posts on LinkedIn without a mandatory caption. This feature offers advocates more flexibility and convenience when sharing content from the brand on their LinkedIn profiles.

To enable this feature for your advocacy program, please raise a support ticket and request the activation of the "LINKEDIN_POSTS_API_ENABLED" DP.

Enhanced Template Governance: Admins can now configure Template Visibility in Site Publisher

Admins now can govern the visibility of templates (Display Content, Upload Content, and Announcement) in the Site Publisher. To achieve this, we have added three new permissions specifically for Post Templates in the Publisher section under Roles and Permissions:

  • Display Content Template Permission

  • Upload Content Template Permission

  • Announcement Template Permission

In the roles and permission section, admins can assign these permissions to users based on their respective roles or responsibilities. With this enhancement, users will only see the templates for which they have been granted permission. If a user is not assigned any of the three mentioned permissions, they will not see the publisher in their interface.

Optimize Content Workflow: Admins can now easily Delete Announcements

Admins now can delete announcements directly from the Content Management page. With this enhancement, site admins can easily navigate to the Content Management section, access the Published Post area, locate the specific announcement post, and delete it with a simple click.

Clicking the "Delete" button, admins can swiftly remove the announcement, ensuring it will no longer appear on the site. Moreover, the announcement will be completely removed from the Published Post section, streamlining the management of published content.

This feature empowers site admins to maintain control over the announcements displayed on the site, allowing for efficient content management and ensuring that outdated or irrelevant announcements can be promptly removed.

Enhanced Screener configuration: Regex Validation for Text-Based Questions

Admins now have the option to enable "Add Regex Validation" for text-based questions in the screener tab.

Upon selecting this option, a text field will appear, allowing admins to input a regex pattern for validating the text entered by users. Additionally, admins could specify an error message that will be displayed to the user if the text entered does not meet the regex criteria.

Enhanced Link Attribution: UTM tracking now possible for Facebook and Instagram shares on personal accounts!

UTM parameters are now applied when users share link-type posts on their Facebook or Instagram accounts through the Advocacy platform. This exciting update enables accurate tracking of link usage and attribution across various channels supported by the platform.

By incorporating UTM parameters, you can effectively measure and analyse the true reach of links shared by your advocates. This attribution mechanism allows you to track and capture valuable link click data from all available channels, providing valuable insights into the performance and effectiveness of your advocacy initiatives.

Enhanced Compliance: Account Deletion Request workflow for Advocates

With this feature, advocates have the option to initiate the account deletion process by navigating to the profile and settings page and clicking on the "Delete My Account" button.

Upon clicking the button, an autofill email will appear on the screen, simplifying the process of contacting the admin to request the account deletion. Advocates can simply send the pre-filled email to the admin, expressing their desire to have their account removed. To enable this feature for all advocates, we kindly request you to raise a support ticket.

Effortlessly Tailor Advocacy Feeds with SharePoint Webparts' Filtering and Targeting Capabilities

Content Filtering is now supported on advocacy SharePoint webparts. Admin can apply filters on SharePoint widget itself to show a filtered version of the advocacy feed.

In the settings, admins can customize various aspects, such as adding a banner image, enabling pagination of the content feed, translating "View post" and "share" action buttons into French, modifying the colour of the "share" action button and post titles, and adjusting the roundness of the view post and share action icons.

Admins have the capability to choose specific target user groups, ensuring that the content feed is visible exclusively to these selected groups. These target groups can include SharePoint groups, Microsoft 365 groups, and security groups.


Sprinklr Advocacy needs permission if admins want to target the webpart to Security groups. If the permissions are not given, webpart targeting for Security groups will not work. But the rest of the application functionality should work as expected and the admin can still use SharePoint groups for targeting without these permissions. We require mentioned permissions as suggested in the API documentation.

New Integration Alert: iFrame Embed Webpart for Advocacy Posts

Advocacy posts can now be embedded using the iFrame embed webpart, allowing you to showcase specific posts on any intranet platform. Simply obtain the embed URL of the post from the advocacy site and add it to the iFrame embed webpart.

When users interact with the embedded post, such as clicking on "view post" or "share," they will be seamlessly redirected to the advocacy site where they can perform the respective actions. To enable this functionality, please submit a support ticket requesting the activation of the "ADVOCACY_IFRAME_EMBED_ENABLED" dynamic property.

Admins can control the visibility of the "Embed Post" feature. To grant users access to embed posts, admins simply need to assign the "Embed Post" permission in the content management section. Once this permission is granted, users can easily retrieve the embed post URL from the content management section on the advocacy site.