Sprinklr’s Social listening allows its users to monitor and analyze online conversations and interactions about a brand, product, or topic across various social media channels and platforms. It involves using specialized tools to gather and analyze data from social media platforms such as Twitter, Facebook, Instagram, and LinkedIn.
The purpose of social listening is to gain insights into consumer behavior, preferences, and opinions. By analyzing the data collected through social listening, businesses can identify trends, measure brand sentiment, and uncover customer pain points and needs. This information can be used to inform marketing strategies, product development, and customer service efforts.
Social listening goes beyond simply monitoring brand mentions and hashtags. It involves analyzing the tone and sentiment of conversations, identifying key influencers and thought leaders, tracking industry trends and competitors, and identifying opportunities for engagement and outreach. The insights gained through social listening can help businesses stay competitive and responsive to the needs of their customers.
You can leverage the following Social Listening components within the Sprinklr Insights tab –
A Listening Topic is a set of keywords and operators along with filters that can be used to fetch data across all social, web, and traditional channels which are happening or have happened.
A Listening Theme is a set of keywords and filters that can be used to sort Listening Insights data across a pre-built area of focus. Consider Themes like a sub-topic or a lens that can be associated to slice and dice your topics around different aspects and attributes.
Keyword Lists allow you to create and save a custom list of keywords or phrases. Once created, keywords lists can be used in dashboards, topics, themes and rules.
Navigation steps –
Click the New Page icon at the top of the screen.
Under Sprinklr Insights, you can access Topics, Themes, and Keyword Lists.
Navigation steps –
Click New Tab icon at the top of the screen.
Under Sprinklr Insights, you can access Listening Dashboards.
Quick Search: Quick Search helps you search and analyze billions of conversations on social media and the web. Sprinklr's Quick Search allows you to quickly search and analyze billions of conversations on social media and the web. With the help of Quick Search, you can get actionable insights into your brand.
Trending Topics: Use Trending Topics gauge and analyze popular trends and stay updated! Leverage Trending Topics dashboard to see what is popular, then build a Research Query to explore further.
Smart Quick Insights: Smart Quick Insights, which are powered by Sprinklr AI, provide brand marketers, content strategists, and C-suite officials with a convenient and efficient way to gain insights based on their everyday needs. As a brand owner, you can use Sprinklr Explorer to perform a quick search using state-of-the-art NLP (Natural Language Processing) models designed by Sprinklr. This AI-powered search allows you to accelerate your access to insights by quickly analyzing data from various sources and identifying key trends, sentiment, and opportunities related to your brand or industry.
Navigation steps –
Click New Tab icon at the top of the screen.
Under Sprinklr Insights, you can access Trending Topics, Smart Quick Insights, and Quick Search.
Sprinklr allows importing excel files for data integration into listening. The Import data feature enables swift and intuitive addition of data, with advanced analytics available based on this data. Data can be used as a filter to customize brand dashboards and widgets for enhanced reporting. The platform provides AI-enriched reporting for deep and actionable insights to plan business strategies.
Navigation steps –
Click New Tab icon at the top of the screen.
Under Sprinklr Insights, you can access First Party Data Ingestion.
Manage configurations related to –
Basic:Keyword Lists, Themes, Topics
Advanced:Custom Metrics, Domain Lists, Entities, Target Metrics, Scheduled Exports, etc.
Management:Audience, Dashboard Manager
Navigation steps –
Click New Tab icon at the top of the screen.
Under Sprinklr Insights, you can access Listening Settings.
