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What is Unified Analytics?

In today’s complex digital landscape, marketers aim to capture the full voice of the customer by analyzing vast volumes of data generated across multiple social touchpoints, including posts, ads, direct messages, product discussions, brand mentions, and influencer activity.​ To gain meaningful insig

marketing

Knowledge Base Article

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Overview

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Content Analytics

The Content Analytics dashboard gives an overview of the Outbound Message posts and their engagements, multiple metrics like channel engagement, followers data, post engagement, etc. are used in the widgets present in this dashboard. Marketing users can access the Content Analytics dashboard by foll

marketing

Content Analytics

Reporting

Knowledge Base Article

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Standard Marketing Reporting Dashboards

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Calibration FAQs

Here are some common questions regarding calibration and their answers:How can we decide which cases to choose for calibration?For ATA calibration, you filter cases based on conditions specific to your use-case, similar to how you assign cases for basic evaluation via sampling. For P2P calibration,

Service

Knowledge Base Article

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FAQs

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Workflow Update Rules in Sprinklr

Keeping things nice and organized is great for any business. The same goes for saving precious time on routine work which could be easily replaced by well-orchestrated “conveyor belt” processes. Sprinklr workflow automation is, by all means, a lifesaving and efficient feature to surely get ahol

Workflow Update Rules

marketing

Insights

social

+2

Knowledge Base Article

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Rule Engine

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Assignment Wait Reasons

There might be some scenarios where a case arrives in a work queue but the algorithm hasn’t yet been able to assign a suitable agent. In such scenarios, assignment wait reasons are generated, which show why a case is still waiting in the work queue for agent assignment.The Assignment Wait Reasons fe

Sprinklr Service

Updated Article

26.4

Knowledge Base Article

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Assignment Failures & Troubleshooting

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Entities that you can track using a story query

Managing PR for any organization is multi-faceted and can involve monitoring brands, campaigns, executives, and/or products. Story queries allow the PR teams to track and report these entities effectively. Below are given some examples of how story queries can be leveraged for the same –Brand StudyP

Insights

Knowledge Base Article

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Story Query

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Insight Card

Insight Card OverviewEach insight card provides a concise overview:Title: Describes an event or situation, providing a summary of "what is happening." It focuses on communicating the observed pattern and changes in a metric associated with specific dimensions and a timeline.​Insight SummaryBelow the

Sprinklr Service

20.10

Service

Updated Article

Knowledge Base Article

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Configuring Insights Hub

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VKontakte as a Listening Source

By adding VKontakte as a Listening source, you can listen to and learn from VKontakte data in real-time. ​VKontakte (VK), aka "Russian Facebook", is Russia's largest social media platform. VKontakte attracted millions of users around the former Soviet countries, such as Kazakhstan, Be

Insights

Knowledge Base Article

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Social Networks

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Print as a Listening source

By adding Print as a Listening source, you can listen to and learn from print data.Print is what goes to newsstands in the form of the newspaper every morning and is delivered to more than 2.5 billion consumers of print news. Print media is important because it creates credibility. Investing in prin

Insights

Print Data

Print as a Listening Source

Knowledge Base Article

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Print

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Forums as a Listening source

By adding Forums as a Listening Source, you can listen to and learn from forums data.​Sprinklr supports Forums as one of its various Listening Sources. Forums, or message boards, are online discussion sites where people can hold conversations in the form of posted messages. The Internet forums commu

Forums as a Listening Source

Insights

Knowledge Base Article

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Web Sources

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Building Surveys Using Ask AI+

Ask AI+ is a powerful tool that enables the creation of surveys with AI Assistance. This tool goes beyond just generating surveys; it provides essential support in designing the survey structure, selecting the most suitable question types, adjusting the tone and length, and customizing the survey fo

Sprinklr Insights

Insights

20.10

Updated Article

Knowledge Base Article

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AI + Survey Builder

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Sprinklr Marketing 20.2.1 Release Notes

Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

marketing

Insights

social

Service

Knowledge Base Article

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20.2.1 Patch (26th Feb '25 Onwards)

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Grab YouTube Live Chat messages

Introducing Live Chat EngagementWe are excited to announce a significant update for Sprinklr's YouTube capabilities: the ability to fetch live chat messages. This new functionality enhances your interaction capabilities, making it easier to stay connected during live events.What’s New?Live Chat

social

Knowledge Base Article

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Engage with messages from YouTube

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Voicemail/Answering Machine Detection for Dialer Calls

Answering Machine Detection (AMD) is a technology used in telecommunications to identify whether a call has been answered by a human or a machine, such as an answering machine or voicemail system. This technology plays a crucial role in optimizing communication strategies by determining the appropri

Service

Knowledge Base Article

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Answering Machine Detection

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Sprinklr Knowledge Base

Sprinklr’s unified Knowledge Base helps you deliver a superior self-help experience across the digital channels customers prefer — reducing agent contact volume and empowering customer service teams to leverage proven, consistent information to drive faster resolutions.​You can effortlessly create a

Knowledge Base

Service

Community

Knowledge Base Article

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Introduction to Sprinklr Knowledge Base

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Snapchat as a Listening Source

Snapchat is a multimedia messaging app known for its disappearing content and real-time engagement, especially popular among younger audiences. When used as a listening source, Snapchat helps brands monitor how they are being talked about through public content such as Stories, Spotlight videos and

Insights

Knowledge Base Article

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Snapchat

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Sprinklr Social: 26.4.1 Release Notes

Sprinklr Social is a powerful platform for scaling social media efforts. It offers tools for publishing, engagement, reporting, and more across multiple channels. This release introduces new capabilities designed to elevate customer experiences at every touchpoint, delivering strong business impact.

Sprinklr Social

New Article

26.4.1

Knowledge Base Article

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26.4.1 Minor Release (10th May '26 Onwards)

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Getting Started with Knowledge Base Builder

The Knowledge Base Builder is your central hub for managing all content-related resources. From this page, you can create and maintain articles and Categories, configure Content Templates, define Content Variables, manage Language Settings, and handle Nominated Messages. It provides a unified interf

Sprinklr Service

20.7.1

Service

Updated Article

Knowledge Base Article

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Introduction to Sprinklr Knowledge Base

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Agent Performance Digital

The Agent Performance Digital Report provides comprehensive insights into an agent's performance across various digital channels such as chat, email, and messaging platforms. It tracks key metrics like response time, which measures how quickly agents respond to customer queries, and resolution time,

Service

Knowledge Base Article

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Detailed Dashboards

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Import training datasets using FPDI

Brands desire greater authority over their Text Classification training datasets. ​They prefer to have their data scientists create the training datasets themselves, determining which message variations to include, rather than relying on suggested messages from social and website sources. Additional

Insights

ai studio

Knowledge Base Article

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Import Training Datasets Using FPDI