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RS
Impact of Facebook Profile ID Migration on Sprinklr (Effective May 1, 2019)

Facebook is changing the way that third parties like Sprinklr create and manage profiles. Previously, fan profiles were created in Sprinklr when a fan first interacted with your brand page. When fans interacted with other brand pages, Sprinklr refreshed the existing profile.Going forward, the first

social

Facebook Profile

facebook migration

profile ID migration

Knowledge Base Article

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Getting Started

SH
Optimize Topic Library for quick Topic curation

Use pre-curated topics from an extensive Topic Library imparting speed and efficiency in Topic making process.Sprinklr provides you with its readily available Topic Library which is an amalgamation of pre-curated topics catering to multiple industries, brands, executives, products, and support. The

Insights

Topic Library

Knowledge Base Article

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Topic Creation & Setup

SH
Video Call Analytics

OverviewVideo Call Analytics provides a comprehensive set of widgets and features designed to help businesses analyze and optimize video call interactions between agents and customers. It includes tools for reviewing call transcripts, tracking customer and agent timelines, and marking key moments li

Service

Knowledge Base Article

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Additional Features

RS
Engaging with TikTok Accounts

In the Engagement column on TikTok, you can select a post to interact with. Steps to Engage with a Post Choose the post you want to engage with from your preferred engagement column.The actions available for engagement are macros, assign, comment, archive, or more options (i.e., Channel actions and

social

TikTok Business

Knowledge Base Article

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Engagement in TikTok

RS
Virtual Queue Reporting

A Virtual Queue (VQ) Reporting offers end-to-end visibility into how calls progress through the entire voice routing lifecycle—starting from the IVR, moving across one or more Work Queues, and ultimately being handled by an agent. A Virtual Queue represents a logical service pathway (For example, Bi

Knowledge Base Article

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Additional Use Cases

SH
Create a Rule

The Sprinklr Rule Engine is a powerful tool that can execute complex actions automatically, creating efficiency in your workflow and saving time by eliminating the need for manual actions to be taken, seamlessly automating processes at scale.The Rule Engine's wide array of conditions and action

Rule Engine Basics

Insights

social

Service

+1

Knowledge Base Article

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Rule Engine

SH
COVID-19 Sprinklr Best Practices

In this article, we have provided several best practices for each product that you can follow to leverage Sprinklr amidst the COVID-19 outbreak. Please work with your Success Manager to ensure you have the proper permissions and products to support

experience:space

COVID-19

Coronavirus

COVID-19 Sprinklr Best Practices

+6

Knowledge Base Article

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Platform Modules

RS
Sprinklr Service: 26.1 Release Notes

Sprinklr Service unifies customer experiences across voice, digital, and social channels. This release delivers advanced capabilities, enhancing efficiency and enabling businesses to craft consistent interactions across all touchpoints. Here are the key features included in Sprinklr Service's latest

marketing

Insights

social

Service

Knowledge Base Article

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26.1 Release (7th Jan '26 Onwards)

SH
Sprinklr 17.1.0 – Sprinklr Insights Capabilities and Enhancements

Sprinklr's latest release offers a number of exciting new capabilities designed to empower your business to create meaningful customer experiences at every touchpoint. Read about Sprinklr's latest platform enhancements below!​Navigation TipsRead through the release notes below, or you can

17.1 Release Notes

17.1 New Capabilities

17.1 New Features

17.1 Modern Research Release Notes

release_note

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v17.1.0 (January)

SH
Apply Macros to take multiple actions on an entity

Execute multiple actions via saved configurations with a single click on various entities and bring efficiencies to your workflows.Macros allow you to execute complex actions with a single click. In Sprinklr, a macro is a saved configuration of multiple actions that allows you to apply more than one

Apply Macros

marketing

Insights

social

+2

Knowledge Base Article

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Macros

SH
Create a Custom Metric in reporting

Custom Metrics allows you to create your own derived metrics using standard reporting metrics. These custom metrics can be used to collect and analyze data that reporting does not track automatically. Custom Metrics offer the capability to build dynamic metrics based on industry-standard norms and v

Reporting - SES

Social - SES

Knowledge Base Article

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How to create a new widget

RS
Pinterest Performance+ Optimization

Pinterest Performance+ combines Pinterest’s automation and AI-powered features to simplify campaign creation and boost campaigns to maximize ad impressions. In this article, you will learn how to enable Pinterest Performance+ for your Paid Initiatives in Sprinklr. You can enable Performance+ in fou

marketing

Knowledge Base Article

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Publish Pinterest Ads

SH
Leveraging Smart Responses to improve average handle time

How to use Smart Responses in Agent Console and Care Console to provide AI-generated brand-compliant responses and improve agent AHT (Average Handling Time).Sprinklr supports the enablement of an AI-generated and trained Smart Response Model to suggest responses to the agents. The AI learns and reco

Service

Knowledge Base Article

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Publishing Functionalities

SH
Reply to messages from Sina Weibo using engagement columns

Note: Unfortunately, Sina Weibo has limited its functionality (under the PIPL laws) to all Social Media partners. The following limitations will exist:Sina Weibo will continue to impose a limit of 150 API Calls per day per account (Typically 2000-3000 API Calls were being made per account before res

social

Knowledge Base Article

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Engagement in Sina Weibo

SH
Message Types in Filters for Outbound and Inbound Reporting

Sprinklr helps you manage your social media interactions on platforms like X (formerly Twitter), Facebook, LinkedIn, Instagram, and YouTube. One powerful feature is message filtering, which helps you handle both inbound and outbound messages effectively. Here's a breakdown of the message types

Message Types in Filters

Outbound and Inbound Reporting

social

Reporting - SES

+1

Knowledge Base Article

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Reporting glossary

RS
Ads Manager Assistant Overview

Ads Manager Assistant actively detects anomalies in real time to simplify campaign monitoring, optimization, and issue resolution. It automatically identifies anomalies related to pacing, naming conventions, ad delivery and more. It also groups errors and provides entity-level issues to improve effi

26.1

marketing

20.10

Updated Article

+1

Knowledge Base Article

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Ads Manager Copilot

SH
How to Use External Sources such as FTP/SFTP/S3 in Scheduled Exports

Learn how you can store your Sprinklr exports in an external source like FTP, SFTP, or S3.Sprinklr allows you to store exports in your own databases. We support FTP, SFTP, and S3 as External Storage options to store exports externally. Through this External Storage support in exports, files can be t

marketing

Knowledge Base Article

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Advanced Use Cases

SH
Connect with Tableau

You can add Sprinklr as a data source in Tableau to create data visualization reports. Sprinklr's built-in data connector will allow you to access out-of-the-box dashboards powered by Sprinklr to gain insights from across your brand’s social accounts to understand the full impact of your global

social

Knowledge Base Article

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Tableau

SH
Compose Facebook Messenger Ads

In Ads Composer, you can create a Facebook ad that will be placed in the Newsfeed to start more conversations within the Messenger platform. Messenger Ads help send people into conversations with your business, which will in turn, help you drive the results that matter at scale. This will furth

marketing

Knowledge Base Article

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Facebook Ad Formats

RS
Capacity Planning Algorithms Supported by Sprinklr WFM

Accurate Capacity Planning is vital for Sprinklr to optimize resources within Workforce Management (WFM). It ensures efficient alignment of human and technological resources with dynamic customer demands thereby improving operational effectiveness and sustaining higher service standards. Some of the

Service

Knowledge Base Article

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Forecast Scenarios

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