Message Types in Filters for Outbound and Inbound Reporting
Updated
Sprinklr helps you manage your social media interactions on platforms like X (formerly Twitter), Facebook, LinkedIn, Instagram, and YouTube. One powerful feature is message filtering, which helps you handle both inbound and outbound messages effectively. Here's a breakdown of the message types and how they can boost your social media strategy:
Update: Refers to notifications or interactions that involve changes, modifications, or updates to various aspects of your social media presence. These updates can encompass a wide range of activities and events that occur within your social media accounts, profiles, or posts.
Message Type - Description
Message Type | Description (Inbound) | Description (Outbound) |
Facebook Comment | Comments that are received on Facebook post and comments that are published by our Brand | Brands commenting on their own post |
Facebook Event Type | Facebook Event posts | Event post that are published by Brand |
Facebook Instagram Ad Comment | Comments on the Facebook Instagram Dark Post by users and brand | Brands commenting on their own Ad posts |
Facebook Instagram Ad Post | Facebook Instagram Dark Post | Dark/Ad Post published by the Brands |
Facebook Instagram Ad Reply | Replies on comments on the Facebook Instagram Dark Post by users and brand | Brands reply to the user comments on Ad posts |
Facebook Messenger (Received) | DM's on Facebook that a brand recieves | NA |
Facebook Messenger (Sent) | DM's on Facebook that a brand sends | Replies to the Facbook DM's by the brand |
Facebook Post | User's post tagging/at_mentioning our Brand Handle and Brand Posts published on Facebook | Brand Post published on Facebook |
Facebook Replies | Replies on the post Comments on the Facebook Post | Brands reply to the user comments on Brand posts |
Facebook Share | Users sharing our Brand content on Facebook and Brands re-sharing their own content | Brand re-sharing their own content |
Instagram Comment | Comments on our Instagram post by users and brand | Brands commenting on their own post |
Instagram Comment Mention | When a brand is mentioned in the comment | Brand replies to the other user mentioned comment |
Instagram Direct Message | DM's on Instagram | Replies to the Instagram DM's |
Instagram Mention | When a brand is mentioned in the content of the message (top post) | Brand mentioning other Brands/Users/Influencers while publishing |
Instagram Mentioned Comment Posts | It is the post in whose comment the brand is mentioned | NA |
Instagram Post | Brand Posts published on Instagram | Brand Post published on Instagram |
Instagram Reply | Replies from the users on the post Comments and replies to the user comments on the Instagram Post | Replies to the user comments |
Instagram Story | Stories published by the Brand handle and Stories shared by user tagging the Brand handle | Stories published by the Brand Handle |
Instagram Tagged Media | When a brand is tagged in post creative | Brand tagging in Brands creative assets |
X (formerly Twitter) DM | DM's received from the X (formerly Twitter) user and DM's sent by Brand | DM's sent by Brand |
X (formerly Twitter) Mention | When a brand is mentioned in the content of the message (post) | Mention by brands on Tweets |
X (formerly Twitter) Reply | Replies to the X (formerly Twitter) post | Brand replies to the users comments/replies on X (formerly Twitter) |
X (formerly Twitter) Retweet | Brand Retweeting other users content or Users Retweeting the Brand content | Brand Retweeting other users content |
Update | Inbound copy of Posts published by the brands | Post published by the Brands |
YouTube Comment Reply | User replies to the other user comments on the Brand's youtube post | Brand replies to the user comments on the YouTube |
YouTube Playlist | Playlist created by the Brand | Playlist created by the Brand |
YouTube Video | Videos published by the Brands and Users tagging/mentioning our Brand handle while publishing the video | Videos published by the Brands |
YouTube Video Comment | Comments on Brand's youtube post | Comments by brands on their videos |
LinkedIn Post | Brand Posts published on LinkedIn | Brand Posts published on LinkedIn |
LinkedIn Company Comment | Comments on Company Post by brand and user | Comments on Company Post by brand |
LinkedIn Company Reply | Replies from the users on the post Comments and replies to the user comments on the Linkedin Company posts | Replies to the user comments on the Linkedin Company posts |
LinkedIn Profile Comment | Comments on Profile post by brand and user | Comments on Profile post by brand |
LinkedIn Profile Reply | Replies from the users on the post Comments and replies to the user comments on the Linkedin Profile posts | Replies to the user comments on the Linkedin Profile posts |
LinkedIn Profile Private Message | Private messages received from the LinkedIn user and Private messages sent by Brand | Private messages sent by Brand |
LinkedIn Group Post | Brand group Posts published on LinkedIn | Brand group Posts published on LinkedIn |
LinkedIn Group Comment | Comments on Linkedin Group post by brand and user | Comments on Linkedin Group post by brand |
TikTok Video | Brand Videos published on TikTok | Brand Videos published on TikTok |
TikTok Comment | Comments on our TikTok videos by users and brand | Brands commenting on their own post |
TikTok Reply | Replies to the TikTok videos | Brand Replies to the TikTok videos |
TikTok Ad Comment | Comments on TikTok Ads by users and brand | Comments on TikTok Ads by brand |
TikTok Ad Reply | Replies to the TikTok Ads | Brand Replies to the TikTok ads |