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Continente, Portugal’s Leading Food Retailer, Selects Sprinklr to Accelerate its Customer Experience Strategy

The food retailer is partnering with Sprinklr to improve research, engagement, and advertising across social media channels as it plans for rapid growth in the Portuguese market 

NEW YORK, NY — July 29, 2021 – Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced that Continente – Portugal’s largest food retailer – is using Sprinklr Social Engagement & Sales, Modern Research, and Modern Marketing & Advertising to support its long-term strategy on social media channels, strengthening reach and engagement levels with followers.

With a history of more than 35 years of continuous growth and innovation, Continente has more than 300 grocery stores and is planning to expand significantly in the next three years in addition to growing its grocery e-commerce business. Looking for a strategic way to improve the customer experience as the company grows, Continente turned to Sprinklr for support delivering human experiences at scale. 

Continente will leverage the following Sprinklr products: 

  • Sprinklr Social Engagement & Sales: Continente will use Sprinklr’s AI capabilities within Social Engagement & Sales to optimize publishing, engagement, reporting, and asset management across social media channels on one Sprinklr platform. The company can now ensure content is reaching the right audience and driving results. 

  • Sprinklr Modern Research: With Sprinklr Modern Research, Continente will be able to sift through the noise of social media and messaging data to pull out valuable insights on each of its locations and customer preferences. It will also be able to benchmark against competitors for continuous improvement. 

  • Sprinklr Modern Marketing & Advertising: With Sprinklr Modern Advertising, Continente will be able to optimize its social media advertising strategy in order to increase revenue, reduce brand risk, and ensure cost efficiency. 

Comments on the News:  

“Our company has been an innovative industry leader for more than 35 years,” said Tiago Simões, Director of Marketing, Continente. “Sprinklr will help us take our innovation to the next level. Now more than ever before, digital customer experience is key to our strategy, and Sprinklr understands this very well. We’re excited to partner with the company to put social media experiences, engagement, and research at the center of our growth strategy.”  

“Continente is the perfect example of a large retail company that is reinventing itself for a digital world. The company has a strong vision for e-commerce and transforming the customer experience across digital channels,” said Kris Wood, Senior Vice President of EMEA, Sprinklr. “We’re proud to power its digital customer experience strategy.” 

About Sprinklr
Sprinklr is the unified platform for all customer-facing functions. We call it unified customer experience management (Unified-CXM). We help companies deliver human experiences to every customer, every time, across any modern channel, at a once-impossible scale. Headquartered in New York City with over 2,400 employees globally, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.  

About Continente
Continente is the food retail brand for Sonae MC. With more than 35 years of existence, Continente was the first hypermarkets’ chain in Portugal, with over 300 stores to date. The brand is defined by customer-centric principles, low prices, and the quality and diversity of products and services.


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