Explore Modern Care's Products
Reduce call volume with a radically different contact center solution
Build & manage an online community integrated into your Care strategy
Respond faster with personalized, data-driven 1:1 customer support
Reduce costs by automating routine inquiries with conversational AI bots
AI-powered, real-time data and insights that fuel proactive customer care
Automate workflows and processes — and drive more first-contact resolutions
Analyze conversations instantly & surface predictions, suggestions & alerts
Empower agents and customers with direct access to the answers they need
Explore Modern Research's Products
Real-time voice of customer insights on digital and traditional channels
Analyze your content’s performance vs. competitors and best-in-class brands
AI insights from reviews & social: How customers feel about your products
Real-time, location-based analysis of face-to-face brand experiences
Real-time visual intelligence that powers meaningful connections on digital
Connect stories across social & news for a complete measure of earned media
Start uncovering insights with a free 30-day trial. No credit card required.
Explore Social Engagement & Sales Products
Plan, manage & measure brand content across 30+ channels from one platform
Empower distributed teams to deliver on-brand social experiences
Turn social into a revenue driver with a 1:1 chat-based commerce experience
Transform valuable consumer insights into conversion-driving assets
Build scalable, on-brand campaigns for distributed teams
Explore Modern Marketing's & Advertising's Products
Save time, manage brand risk, and increase ROI with AI-powered insights
Get a unified view of campaign performance on 30+ channels & 3rd party data
Encourage, measure, and optimize employee advocacy for your brand on social
Increase your ROAS, fuel collaboration, reduce risk, and unify reporting
Explore the Platform
Sprinklr AI turns unstructured data into actionable, real-time insights for your enterprise.
Create customized, powerful AI text classification models easily — without coding.
Visualize real-time data on command centers, retail signage, stadium screens, and more.
Build on-brand, shareable digital presentations that update with real-time data automatically.
Extend the impact of Unified-CXM by connecting to all of your most crucial third-party systems.
Experiment and learn in an isolated test setting that mimics your live production environment.
Store Sprinklr data for customized time periods to meet business or compliance needs.
Integrate data and execute processes with external systems using RESTful web APIs.
Popular Use Cases
Deliver seamless customer service experiences across 30+ digital channels
Leverage a unified view of the customer to help you protect, grow, and manage your brand
30+ channels of AI-powered analysis, prediction & suggestions—in one place
Manage customer care on 30+ digital channels from one AI-powered platform
Consolidate all of your social media needs on the only unified social suite
Streamline case handling to reduce costs and accelerate time-to-resolution
Create a frictionless service experience no matter which channel customers use
Deliver customers to the right agents—so you can reduce cost-per-interaction
Surpassing $1.5 billion in annualized ad spend – creating the dominant advertising platform for social media. Nanigans’ social advertising business is a perfect complement to what Sprinklr has been building for the past decade – one platform for customer experience management
New York, NY — December 3, 2019 — Sprinklr, the world’s first Unified Front Office for Modern Channels, today announced that it has acquired Nanigans’ social advertising business. Nanigans’ social advertising business is a perfect complement to what Sprinklr has been building for the past decade – one platform for customer experience management.
With this transaction, Sprinklr is now the definitive powerhouse in performance and brand social advertising, managing more than $1.5 billion of annualized ad spend across major social channels including Facebook, Instagram and Twitter. Brands with complex governance, compliance and analytics requirements can rely on Sprinklr Modern Advertising to help them reduce risk, cut costs, and quickly increase return on ad spend.
This acquisition reinforces Sprinklr’s mission to define and lead the customer experience management industry with the world’s first Unified Front Office, which helps brands manage every customer-facing function – marketing, advertising, research, care, and social engagement.
Nanigans is a performance advertising software company supporting brands in the e-commerce and gaming space, including Wayfair, Zynga, and Quicken Loans. Sprinklr is acquiring Nanigans’ social advertising business including data management, predictive analytics, optimization, campaign management, and granular real-time reporting across today’s most valuable advertising channels: Facebook, Instagram, and Twitter.
Additionally, Sprinklr is welcoming many former Nanigans employees to the company. These accomplished advertising specialists will enhance Sprinklr’s performance advertising expertise and support clients worldwide. Nanigans will maintain ownership of its incrementality business which measures the effectiveness of an advertisement.
Today, advertising is a critical component of customer experience management, but it needs to be part of a unified front office platform to be effective.
Data about advertising performance should not sit in a siloed department. It should be shared across customer-facing functions such as research, marketing and customer care. This is where Sprinklr’s unified platform and artificial intelligence capabilities come in – Sprinklr is uniquely positioned to help brands make sense of advertising performance data and then share this insight across teams that collaborate on Sprinklr’s platform.
Today’s transaction shows Sprinklr’s commitment to expanding in the performance advertising space. With performance advertising, brands purchase ad space and pay the publisher only when someone reacts to their ad. Consumer reactions brands pay for include online sales and app installs.
Performance advertising presents a growing market opportunity for Sprinklr. Last year in the U.S., performance-based advertising comprised 61.8 percent of internet ad revenues. Additionally, social media apps are increasingly gaining mindshare at the expense of shopping apps. According to a Goldman Sachs survey, millennials prefer Facebook for shopping more than any other platform, and retailers are spending their marketing dollars accordingly.
“Since founding Nanigans a decade ago, we’ve always focused our resources on doing best by our customers – the most competitive performance advertisers. That’s why we’re incredibly excited for Nanigans’ Social Advertising Business to join Sprinklr. The combination of our powerful ad management software with Sprinklr’s unified platform is a natural fit for CMOs and in-house marketers around the world,” said Ric Calvillo, co-founder and CEO of Nanigans. “Sprinklr is also gaining an experienced team of leaders who understand how to help brands drive real business goals on social. I’m looking forward to seeing this team thrive as part of the Sprinklr family.”
“Social channels, with their ability to micro-target and personalize advertising, are quickly emerging as the preferred destination for performance advertisers,” said Ragy Thomas, CEO & Founder, Sprinklr. “Sprinklr’s acquisition of Nangians’ social advertising business will enhance our Modern Advertising product while also helping brands reduce the number of point solutions in their MarTech stack. With Sprinklr’s Unified Front Office, brands will have a single platform for all their social advertising, marketing, customer care, research, and engagement needs.”
Learn more about Sprinklr Modern Advertising.
Request a Sprinklr demo.
Visit Sprinklr’s customer stories page to read more about why brands choose Sprinklr.
Check out Sprinklr’s career page for open roles across the company.
Sprinklr (@Sprinklr) is the world’s first Unified Front Office for Modern Channels. We help brands execute marketing, advertising, research, care and engagement initiatives across all modern channels. This includes: 23 social channels, 11 messaging channels and hundreds of millions of forums, blogs, review sites, and news sites. Sprinklr’s AI-based platform, with a unified codebase, is deployed as a single global instance for each customer in order to drive collaboration and reduce silos across the organization. Sprinklr is headquartered in New York City, with 24 offices in 16 countries.