NEW YORK – February 14, 2013 – Sprinklr, the leading provider of social media management infrastructure for the enterprise, today announced the launch of “Social@Scale: Best Practices from the World’s Most Social Brands.” The free eBook compiles advice from 23 of the world’s most social brands such as Intel, Dell, Cisco, General Motors, The GRAMMYs, JCP, InterContinental Hotels Group, and Virgin America, and the leading enterprise social practitioners responsible for strategy and execution. Executives and managers at large organizations who aim to better leverage social technologies and networks will gain on-the-job insight from some of the most innovative and tested leaders responsible for shaping the social voice of the world’s most social household brands.
This unique compilation of large enterprise social practitioners offers numerous guidelines, examples, and best practices on the progression from simply having a social media presence to actually being social, and at scale. Contributors such as Ekaterina Walter (Intel), Richard Margetic(Dell), Beverly Jackson (The GRAMMYs), LaSandra Brill (Cisco), Brian Rice (SAP), and Heather Read (DuPont), give this extensive collection of articles a fresh perspective on how complex, distributed enterprises plan and execute global social strategies.
Also contributing are top-tier thought leaders in Enterprise Social: Jeremiah Owyang, industry analyst and partner at Altimeter Group; Andy Sernovitz, author of “Word of Mouth Marketing: How Smart Companies Get People Talking;” Olivier Blanchard, founder of BrandBuilder Marketing; and John Bell, Global Managing Director at Social@Ogilvy.
“Achieving global adoption,” writes LaSandra Brill, Senior Manager of Global Social Media at Cisco in her entry, “brings its own set of challenges, such as the ability to scale, integrating with other systems, automating key processes, and extending the program into business units throughout the enterprise.”
“We don’t need to build belief in social media to lead business towards a productive and profitable social business strategy, we simply need to build belief around some enduring fundamentals,” said John Bell, Global Managing Director at Social@_Ogilvy. “_With this Social@Scale eBook, Sprinklr arms the industry with unique thought leadership perspectives for cultivating support for social at the most appropriate touch-points of a business and creating impactful communities that foster brand advocacy.”
Both practitioners point to what it takes for an enterprise to become Social@Scale. A singular view of people’s profiles across any social channel, spoken to with one voice; Social managed seamlessly across multiple business units; Social technologies facilitating real-time engagements across the often disparate roles of the organization — all are identifying criteria of a Social@Scale enterprise. All are examined deeply throughout the eBook.
Over 200 household name brands — several of whom are featured in the eBook — rely on the Sprinklr platform to connect with audiences in real-time and in a consistent voice. In addition, a recent MarketingProfs study found that five of the top six brands ranked by “overall engagement” and four out of the top six brands ranked as “most responsive” are currently Sprinklr clients.
“We are thrilled to be able to bring an all-star team of enterprise social media practitioners together to share individual perspectives on how even the largest brands can engage with large volumes of customers in real-time, and in very a personalized way,” said Ragy Thomas, CEO of Sprinklr.
About SprinklrSprinklr fundamentally believes that the advent of social technologies changes every aspect of how businesses connect with their audiences.With over 100 global brands as customers and financing from Battery Ventures, the company is relentlessly focused on helping large enterprises adapt the realities behind their firewall to the new realities of the socially-networked and empowered customer.
The company offers an enterprise-wide Social Media Management System and related services.
The world’s most social global brands choose Sprinklr to be Social@Scale.
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