Modern Care
The world's leading digital-first, proactive customer experience solution.

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Sprinklr Voice

Reduce call volume with a radically different contact center solution

Self-Service Community

Build & manage an online community integrated into your Care strategy

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Respond faster with personalized, data-driven 1:1 customer support

Conversational AI and Bots

Reduce costs by automating routine inquiries with conversational AI bots

Contact Center Intelligence

AI-powered, real-time data and insights that fuel proactive customer care

Contact Center Automation

Automate workflows and processes — and drive more first-contact resolutions

Agent Assist

Analyze conversations instantly & surface predictions, suggestions & alerts

Knowledge Base

Empower agents and customers with direct access to the answers they need

Modern Research
Make decisions informed by proactive, AI-powered research, based on the most complete set of customer experience data.

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Social Listening

Real-time voice of customer insights on digital and traditional channels

Competitive Insights & Benchmarking

Analyze your content’s performance vs. competitors and best-in-class brands

Product Insights

AI insights from reviews & social: How customers feel about your products

Location Insights

Real-time, location-based analysis of face-to-face brand experiences

Visual Insights

Real-time visual intelligence that powers meaningful connections on digital

Media Monitoring & Analytics

Connect stories across social & news for a complete measure of earned media

Modern Research Lite

Start uncovering insights with a free 30-day trial. No credit card required.

Modern Marketing & Advertising
Build and protect your brand’s reputation, and take action at every point in the marketing lifecycle.

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Campaign Planning & Content Marketing

Save time, manage brand risk, and increase ROI with AI-powered insights

Marketing Analytics

Get a unified view of campaign performance on 30+ channels & 3rd party data


Encourage, measure, and optimize employee advocacy for your brand on social

Social Advertising

Increase your ROAS, fuel collaboration, reduce risk, and unify reporting

The only Unified-CXM platform for enterprises powered by industry-leading AI.

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Sprinklr Intuition

Sprinklr AI turns unstructured data into actionable, real-time insights for your enterprise.

AI Studio

Create customized, powerful AI text classification models easily — without coding.


Visualize real-time data on command centers, retail signage, stadium screens, and more.


Build on-brand, shareable digital presentations that update with real-time data automatically.


Extend the impact of Unified-CXM by connecting to all of your most crucial third-party systems.


Experiment and learn in an isolated test setting that mimics your live production environment.

Active Data Retention

Store Sprinklr data for customized time periods to meet business or compliance needs.


Integrate data and execute processes with external systems using RESTful web APIs.

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33 products. 4 robust product suites. All on the only Unified-CXM platform.

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Customer Service

Deliver seamless customer service experiences across 30+ digital channels

Brand Management

Leverage a unified view of the customer to help you protect, grow, and manage your brand

Help Desk

30+ channels of AI-powered analysis, prediction & suggestions—in one place

Contact Center

Manage customer care on 30+ digital channels from one AI-powered platform

Social Suites

Consolidate all of your social media needs on the only unified social suite

Case Management

Streamline case handling to reduce costs and accelerate time-to-resolution

Customer Engagement

Create a frictionless service experience no matter which channel customers use

Ticketing System

Deliver customers to the right agents—so you can reduce cost-per-interaction

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Sprinklr Helps PUMA Expand its Customer Experience Management (CXM) Roadmap

Since 2018, Sprinklr has been partnering with PUMA to accelerate its CXM transformation, resulting in increased e-commerce sales 

NEW YORK, NY — April 29, 2021 – Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced that global sports company PUMA is expanding its digital CXM roadmap on Sprinklr – creating a unified ecommerce experience that is driving increased sales and customer satisfaction. 

A Sprinklr user since 2018, PUMA has consolidated processes and technologies and is now using four of Sprinklr’s products on one Unified-CXM platform – Modern Marketing & Advertising, Modern Research, Modern Care, and Social Engagement & Sales

The Challenge 

With COVID-19 forcing stores to close and accelerating the shift to e-commerce, PUMA experienced the following challenges:

  • Increasing visits and conversion rates from social media.

  • Connecting social media listening insights to customer service and digital marketing.

  • Eliminating the manual process of optimizing ads for separate campaigns on Facebook, Instagram, TikTok, Snap, Twitter, and Pinterest across 20+ countries and multiple agencies.

The Solution: Sprinklr’s Unified-CXM platform 

Today, PUMA is using Sprinklr’s platform to achieve the following benefits:

  • Increase advertising efficiency: With Sprinklr’s AI-powered Smart Budget Allocation and Smart Bidding capabilities, PUMA optimizes ad purchases and budgets across various audience segments in real time. As a result, PUMA achieved a 100% increase in ads reporting efficiency in one year. 

  • Save time managing customer support: With Sprinklr Modern Care, PUMA is consolidating email questions, Instagram DMs, Twitter DMs and more in one platform for efficient customer support. Sprinklr AI automatically assigns questions to the relevant care agent based on keywords, reducing the amount of time it takes for PUMA to respond to customers across digital channels and email.

  • Understand the impact of brand partnerships: With Sprinklr’s listening and benchmarking capabilities, PUMA can understand the impact of brand ambassadors such as Dua Lipa, Neymar Jr., and Winnie Harlow.  

“For many brands – including PUMA – there’s a growing opportunity to increase sales directly from digital platforms,” said Luca Lazzaron, Sprinklr Chief Revenue Officer. “With Sprinklr, PUMA has a single AI-powered platform to increase sales from social media channels, bring marketing and care teams together, and transform the online shopping experience.” 

Additional Resources:

About Sprinklr
Sprinklr is the world’s leading unified customer experience management (Unified-CXM) platform. We help organizations listen to customers, learn from them and show them love across digital channels. Headquartered in New York City with 2,000+ employees globally, Sprinklr works with the world’s most valuable companies including L'Oréal, McDonald’s, Microsoft and more than 50% of the Fortune 100. For more information, visit or chat with us at @sprinklr.


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