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Sprinklr Hires First Chief Revenue Officer to Expand Global Growth

Luca Lazzaron joins Sprinklr as CRO, bringing 20+ years of enterprise software leadership to oversee global sales and solutions consultants

New York, NY – November 20, 2017Sprinklr, built from the ground up to help enterprises communicate across social channels and collaborate across internal silos as the first unified customer experience management platform, today announced the appointment of Luca Lazzaron as Chief Revenue Officer. Lazzaron’s extensive experience leading enterprise sales at high-growth software companies will support Sprinklr’s mission to define and lead the CXM industry with a new class of enterprise software purpose-built for today’s social world.

Lazzaron, Sprinklr’s first CRO, excels at guiding enterprise technology companies through major transitions including IPOs and rapid growth, and brings with him a range of experience, from advising startups to developing operational management at Fortune 500 corporations. He joins Sprinklr with more than 20 years of experience driving global sales and customer success at leading software companies such as BMC Software, Cisco, and BladeLogic.

In his capacity as CRO, Lazzaron will oversee Sprinklr’s Sales, Solutions Consultants, and Sales Enablement teams. He will focus on hiring and developing the best people in the market and, drawing from experience executing similar programs at category-leading companies, will focus on rallying the entire organization on a shared sales process and go-to-market playbook.

Through the first three quarters of 2017, Sprinklr unveiled the first customer experience management platform purpose-built for social, grew to 1,500+ employees in 20 global offices, signed the largest deal in the company’s history, and added John Chambers as a board member. With Lazzaron, Sprinklr is positioned to further accelerate its growth and define a new class of enterprise software.

Comments on the News:

“I’ve known Ragy and followed Sprinklr’s rapid success for years. As one of the fastest growing enterprise software companies in history, one thing has always been clear: Sprinklr thrives on a growth mindset,” said Luca Lazzaron, CRO, Sprinklr. “I’m thrilled to join a team that’s unapologetic about its aspiration to pioneer a new category of enterprise software with social as the foundation for customer experience management, and eager to build the best sales organization and ecosystem in the industry.”

“Every large enterprise needs a technology platform that allows employees to collaborate across silos to connect to customers across channels. CEOs and CMOs are realizing this is the single most strategic investment they can make to stay relevant in a social world that’s more connected than ever before,” said Ragy Thomas, CEO and Founder, Sprinklr. “We’re thrilled to have an experienced sales leader like Luca, someone who brings execution excellence and a proven playbook, to help us scale that vision around the world.”

About Sprinklr

Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on Facebook, Twitter, and 23+ other social channels for the purposes of marketing, advertising, research, care, and commerce. Sprinklr does all of that on one unified platform, which integrates with legacy systems and allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Headquartered in New York City with 1,500 employees in 20 offices, Sprinklr works with 1,200+ global companies including Nike, McDonald’s, Microsoft, P&G, Samsung, more than 50% of the Fortune 50, and nine out of ten of the world’s most valuable brands. Our partners include SAP, IBM, Microsoft, and many others across the CXM ecosystem. For more information, visit or chat with us at @sprinklr.



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