Sprinklr and Messenger Partner to Support Health Organizations During COVID-19

March 23, 2020 • 3 min read

Sprinklr is part of a new program that Facebook’s Messenger is launching to help health organizations connect with developers that can assist them in optimizing Messenger experiences to more effectively share timely and accurate information to concerned citizens

New York, NY — March 23, 2020 — Sprinklr, the Modern Customer Experience Management (CXM) Platform, today announced its partnership with Facebook’s Messenger to support health organizations in their efforts to share accurate information and respond to concerned citizens via Messenger during COVID-19.

We’re facing a pandemic unlike anything the world has ever seen. As rapidly as the virus is spreading around the world, it’s playing out on modern channels like social and messaging just as quickly.

Sprinklr works closely with some of the world’s largest organizations – from healthcare companies to public sector agencies and NGOs – to get customers the help they need on the modern channels they use every day. Through Sprinklr’s integration with Messenger, government health organizations and UN health agencies can now manage the dramatic increase in the number of questions they’re receiving from concerned citizens.

Sprinklr’s AI capabilities will help organizations automatically identify, classify and route questions from Messenger to the appropriate customer service agent and flag messages as urgent based on specific keywords.

According to Facebook, calls on Messenger have more than doubled in some locations since quarantines began for COVID-19. Sprinklr will help government health organizations mitigate risk and manage misinformation by scaling their responses to citizens via Messenger. Additionally, organizations will be able to increase their efficiency across all social media channels by managing citizen requests from Messenger alongside direct messages from X, formerly Twitter, Instagram, WhatsApp and more – all in a single Sprinklr platform.

“Facebook and Messenger are crucial during a time like this – when citizens need to get information from government health organizations directly that are on the front lines fighting this global pandemic. At the same time, Sprinklr was built to support a moment like this. When misinformation can be as contagious as the virus itself, we help the government health organizations globally listen to millions of people and respond quickly — 1:1 at massive scale — delivering personalized and factual support,” said Ragy Thomas, Founder and CEO, Sprinklr. “Our integration with Messenger will help government health organizations effectively share timely and accurate facts, keeping communities safe and informed.”

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About Sprinklr (@Sprinklr) is the world’s leading Modern Customer Experience Management (CXM) Platform. We help brands execute marketing, advertising, research, care, and engagement initiatives across all modern channels. This includes: 24 social channels, 11 messaging channels and hundreds of millions of forums, blogs, review sites, and news sites. Sprinklr’s AI-based platform, with a unified codebase, is deployed as a single global instance for each customer in order to drive collaboration and connect silos across the organization. Sprinklr is headquartered in New York City, with 25 offices in 16 countries.