Sprinklr-Opt. Inc Collaboration to Empower Brands Customer Experience

Sprinklr and Opt Integration to Deliver Actionable Insights for Brands and a Personalized Experience for their Customers

TOKYO, JP — July 19, 2016 – Sprinklr, the world’s most complete enterprise social technology, today announced its integration with Opt, Inc.’s proprietary ADPLAN and Spin App technology platform, allowing marketers to improve their social ads capabilities, increase revenue, and better leverage data via a unified infrastructure and richer knowledge base.

“Combining the power of Opt’s Spin App and ADPLAN, the agency’s proprietary data tracking and attribution system, with Sprinklr’s Experience Cloud™, brands will leverage a revolutionary new solution for delivering more personalized, targeted ads at scale,” says Andy v. Etten, Managing Partner at Sprinklr Japan.

This integration partnership will enable Opt’s clients to automatically create dynamic smart segments across social platforms, including X, formerly Twitter and Facebook, using both 1st party & 3rd party data sources. These segments are then updated automatically to ensure customers are targeted with messages relevant to them based on recent events and behaviors, speeding up execution time from months to minutes.

Together Opt and Sprinklr are helping brands aggregate existing customer data with social data, build unified customer profiles, workflows, and reporting in order to target relevant messages to the right customers, at the right time with authentic messaging to drive their goals and revenue. To keep up with today’s connected, empowered consumer, enterprise brands must reevaluate the technology and strategies they employ to manage the front office experience in a unified, integrated manner.

About Sprinklr

Sprinklr is the world’s most complete enterprise social technology, purpose-built for large companies to drive business outcomes and manage customer experiences across all touch points. Called “the most powerful technology in the market,” Sprinklr’s fully integrated social experience management software powers more than four billion social connections across 77 countries. Headquartered in New York City with more than 1,000 employees globally, Sprinklr is revolutionizing customer engagement for more than 1,000 of Fortune’s top enterprise brands, including IHG, Starwood, Microsoft, Samsung, and Nasdaq, and partners like Deloitte Digital, Accenture, Havas, and Razorfish. For more information, visit sprinklr.co.jp or tweet us at @sprinklrjapan.

For inquiries about Opt., Inc and its products, contact Mr. Sano at snsad@mg.opt.ne.jp.


Kenta Yagi or Chieko Tamashima

Sprinklr Japan

+81 (3) 6278-8883


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