WHAT’S NEW
Check out Sprinklr’s Spring '24 Release.
All-new products. Generative AI-first innovation. More productivity and better CX delivery. Discover Sprinklr’s 19.5 Spring '24 Release — our biggest yet.
Spotlight Spring ‘24
We’ve pulled out all the stops this release to bring you true AI-first innovation and make the Sprinklr platform a more powerful propeller of your CX strategy.
Introducing
Sprinklr Digital Twin
Powered by Sprinklr AI+, Sprinklr Digital Twin enables companies to build and deploy autonomous and intelligent AI Agents that can mirror and exponentially enhance the capabilities of customer-facing teams.
Sprinklr Digital Twin doesn't just power conversations, it can make decisions, plan actions, design workflows, and execute tasks at scale with unmatched speed and efficiency.
Sprinklr Surveys
The new-and-improved Sprinklr Surveys is now powered by Generative AI, allowing teams specializing in Customer Experience and Consumer Intelligence to gather feedback from across channels.
Survey data can now also be used in conjunction with other sources of insights — social listening, product reviews, and customer service interactions, providing brands a 360-degree view of the Voice of their Customer.
Crisis Management Solution
For years, brand and PR teams have relied on Sprinklr to detect, monitor and mitigate crises. Now, Sprinklr’s Crisis Management solution is available out-of-the-box with industry-specific AI models. The Crisis Monitoring solution app requires minimal set-up and allows brands to proactively listen across social media and the web to detect brewing issues before they become full blown crises.
Sprinklr VoiceConnect
Sprinklr Service has always been known for its robust set of CPaaS partnerships, which allow us to offer a unified contact center solution. Now say hello to our own vertically integrated CPaaS solution.
Sprinklr VoiceConnect is a powerful contact center connectivity layer that integrates Sprinklr Service and telephony to deliver high-quality voice connections, offering teams a scalable and flexible unified solution.
Sprinklr Project Management
Sprinklr has been on a journey with some of the most exciting marketing teams in the world to deliver memorable brand experiences. To further unify the marketing team and make operational work more efficient, we've built Sprinklr Project Management.
Now, teams can cut out the clutter of spreadsheets, confusing email threads, and multiple tools, and work with a single source of truth to improve collaboration, coordination, and overall work experience.
It’s indeed spring at Sprinklr. Read on to learn what else is new across the platform.
NOTE: These new launches are currently in beta.
Sprinklr Service
VOICE INTERACTIONS ON LIVECHAT
Eliminate manual typing with Voice messages
Improve customer experience and accessibility on LiveChat by eliminating the need for manual typing. Voice interactions allow customers to effortlessly navigate through interactions with their words or voice commands, which are then converted into text.
Generative AI innovations in Conversational AI+ and Insights Hub
Simulator for Automated Testing
Jailbreak Simulator to ensure bot compliance
Deploy a simulator bot to evaluate conversational bot performance against guardrails. The simulator facilitates systematic assessment which reveals strengths, weaknesses, and areas for improvement in the actual bot interactions.
UNCOVER GAPS WITH INSIGHTS HUB
Gap Analysis on Intents and in KB
Powered by GenAI enhancements, Insights Hub can now uncover gaps in contact drivers and knowledge base articles seamlessly integrated within Sprinklr. Receive actionable suggestions to enhance content and optimize customer support. Additionally, these suggestions can be tracked to completion in JIRA.
Operational efficiencies with capacity simulator and WFM enhancements
CAPACITY SIMULATOR FOR ROUTING
Empower admins and configurators to explore case assignment scenarios
Gain valuable insights into case assignment outcomes and underlying reasons, while also delving into advanced use cases like capacity overflow and channel interruption. Ensure smooth workload distribution by reducing configuration errors. Test and optimize your configurations before going live.
SHIFT TRADING ON WFM
Rules for agents trade shifting
Allow agents to propose, negotiate, and finalize shift trades with each other within predefined rules and constraints providing flexibility and autonomy in managing their schedules. Shift Trading enhances employee satisfaction and collaboration while optimizing workforce management processes.
Sprinklr Insights
DIGITAL TWIN FOR RESEARCH
Supercharge your industry research with AI
The Research and Insights team sometimes needs to deliver quick answers to priority business questions. They must be trained to build queries and dashboards manually to extract actionable insights. To simplify this process, the new Digital Twin for Research is equipped to provide quick answers without the need for any configuration or training.
Users can simply ask their questions in natural language, and the answers are automatically derived from Sprinklr's entire data, backed with citations linked to the exact sources. It reduces the time to actionable insights and empowers brands to stay ahead of the curve.
USE CASE HUB
Build industry-leading dashboards in minutes
Setting up best-in-class dashboards for all the use cases relevant to the brand can be time-consuming. Use Case Hub simplifies this process with our Generative AI assisted two-step setup flow, where users can swiftly deploy dashboards based on industry verticals and sub-verticals.
Utilizing Sprinklr's vast experience with global clients, the dashboards are curated for specific use cases and industries, enabling users to discover new use cases and derive valuable insights quickly and effectively.
INDUSTRY AND COMPETITOR AVERAGES
Accurate performance insights with enhanced benchmarking capabilities
You can now visualize the industry and competitor averages for various metrics, like audience growth, engagement, and posting frequency directly within the dashboard widgets on the competitive benchmarking tool. Easily compare your brand's KPIs against the industry standard and your competitors' to identify areas for improvement and develop data-driven strategies to stay ahead of the competition.
Unpacking the Usability Enhancements in Sprinklr Insights
Craft newsletters that reflect your brand identity
With a wide range of customisable layouts for logo and title positioning, along with various logo shapes, take complete control over the look and feel of your Sprinklr Newsletter, ensuring it aligns perfectly with your brand identity.
Refine your YouTube keyword strategy
Register and deregister YouTube keywords directly within the platform to streamline keyword management. Build a robust data pool with brand-specific keywords and optimize your keyword budget.
Breakdown information silos
Grant instant access to the Followers Network Report with users outside of Sprinklr by generating a secure, shareable external link, fostering a more informed and collaborative decision-making process.
Democratize alerts for informed decision making
Share critical alerts seamlessly via email with both Sprinklr users and other stakeholders right from the Alert Card. Additionally, translate the entire Top Conversations Widget for broader accessibility and understanding.
Sprinklr Marketing
AI-POWERED IMAGE GENERATION
Harness Generative AI for image creation and editing
Be it creating from scratch or refining an existing image, creative teams can now experience a streamlined creation process and greater efficiency, thanks to Sprinklr AI+.
Swiftly generate images using text prompts or a reference image. Enhance images with background modifications, generative fill, and variant creation.
AI-POWERED VISUAL BRIEFS
Create campaign visual briefs for effortless collaboration
Visualize campaign ideas and set creative vision using visual briefs. Build a visual brief with Sprinklr AI+ by generating new images using text prompts or enhancing and manipulating existing ones from the DAM. Visual briefs can help align creative teams and agencies on guidelines, limiting content iterations to helping reducing content production costs.
EDITORIAL CALENDAR UX IMPROVEMENTS
Same powerful Editorial Calendar, now easier to use
We've made some improvements to the user interface for the editorial calendar to give teams easier ways to organize content and marketing planning on the editorial calendar.
This new version has a more spacious layout and intuitive user workflows with fewer clicks. The Left Navigation Bar has been redesigned for better discoverability and board management. The header has also been redesigned to be clutter-free.
VIDEO TEMPLATE EDITOR
Produce sophisticated videos at scale with templates
Say hello to Sprinklr’s cutting-edge video template editor. With support for After Effects-based templates and the ability to build new templates from scratch, Sprinklr makes professional-quality videos a reality without requiring production or editing expertise. Whether you're using pre-built or custom templates, our intuitive interface ensures stunning visuals and dynamic effects. Seamlessly integrate into various advertising flows and export across formats to reach your audience effortlessly. Create captivating, professional-quality videos with Sprinklr.
GOOGLE PERFORMANCE MAX
Maximize reach, with Google Performance Max
Publish and manage Google Performance Max campaigns with zero additional setup and a smooth and intuitive user experience. Unlock the value of this incredibly versatile campaign type by Google, right within the Sprinklr platform.
It integrates various Google inventory channels into one campaign, enhancing Performance-based campaigns, extending reach across channels like YouTube, Display, Search, Discover, and Gmail.
CONVERSION EVENTS TRACKING
Experience better tracking and attribution with the Conversions API
Designed to help teams attribute store sales data to online ads, this feature improves marketing analytics accuracy and enables businesses to quantify the tangible business outcomes of their online marketing efforts.
Sprinklr's Offline Conversion Events feature tracks transactions beyond digital platforms, including physical stores, supporting Offline Conversions across platforms like Facebook, Snapchat, TikTok, LinkedIn, and Pinterest.
Sprinklr Social
EDITORIAL CALENDAR REVAMP
Same powerful Editorial Calendar, now simpler
Experience a better user interface on Sprinklr’s editorial calendar to give you better ways to organize and plan your content.
The new version has a more spacious layout and intuitive workflows with fewer clicks. The Left Navigation Bar has been redesigned for better discoverability and board management. The header has also been redesigned to be clutter-free.
DAM ASSET CARD REVAMP
Personalize your built-in Digital Asset Manager
Enjoy better flexibility to organize and view content on Sprinklr’s built-in Digital Asset Manager (DAM). Easily choose specific asset properties to be displayed on each asset and choose to view the media previews in either small, medium or large format.
FLOATING REPORTING GLOSSARY
Tricks to understand your metrics
Hover over any metric on the dashboard to display a box with metric description, native metrics for comparison and a knowledge base link to learn more about the metric.
Additionally, while creating a new reporting widget, users can view contextual details such as native metrics, relevant article links and updated descriptions. The details are updated on a rolling basis and are currently available for 300 most used metrics.
Floating Reporting Glossary will be available as part of 19.5.1.
AMPLIFY WITH ADVOCACY
Quickly send posts to your brand advocates and enhance reach
Send company posts to the advocacy portal directly from the Engagement column with the click of a button. The post will immediately be available to publish for the company advocates on their personal social media handles.
FACEBOOK STORY PUBLISHING
Boost brand engagement on Facebook
Publish Facebook stories directly from Sprinklr’s publishing dashboard and effectively engage your audience by sharing photos and videos with your brand’s followers.
Unified CXM Platform
SERVICENOW CONNECTOR
Self-Service Setup Connector for ServiceNow CRM
Experience seamless configuration of the ServiceNow connector directly through the user interface, enabling effortless case custom field mapping, CRM user mapping, and comprehensive connector configuration capabilities. Users can now simply upload files directly from their computers using the ‘Import User Mapping’ option.
SNOWFLAKE CONNECTOR
Effortlessly export data from Sprinklr to your snowflake instance
Align Snowflake table columns with Sprinklr report dimensions and create additional custom mappings to configure Sprinklr reports to Snowflake tables. Users can now efficiently consolidate their data for comprehensive analysis, reporting, and decision-making.
Cross-Product Features
TIME LAPSE VISUALIZATION
Track key KPIs dynamically as they unfold over time
Compare Key Performance Indicators over time and quickly benchmark across different categories, with the new Time Lapse Visualization. Create a full field of view that allows teams to quickly understand trends, patterns and anomalies that may not show themselves clearly in a static visual. Customize parameters such as speed and frequency to adjust the time lapse to your visual needs.
Usher in more usability updates for Displays and Presentations
Make it easier to understand data with visual cues
Enrich visual cues and emphasis by associating your data points with corresponding icon sets from the built-in library or via DAM. Use emojis, indicators, flags and many more types of visual elements for your data to be easily understandable for you
Speed up report setup and insights with data presets
Set up your reports quickly and efficiently with data presets based on your existing data configuration within widgets. Create and save new data presets and apply to widgets easily. things easier to manage and update later.
View all your vital statistics in one powerful view
Enhance visibility across your vital KPIs in a dynamic multi-metric carousel. Maximize information density while enhancing the aesthetic appeal of your storyboards. Easily configure and modify KPIs, and customize the speed, gap
Learn all about the Spring ‘24 Release