NEW AT SPRINKLR
Check out our Winter '25 Release
Unpack Sprinklr’s 20.2 Winter '25 Release, loaded with innovative AI-powered capabilities designed to enhance your experience and bring new capabilities to your teams.
Sprinklr Service
Live Chat: Guided Shopping Experience
Transform Live Chat into a guided shopping powerhouse
Enhance your customers' online shopping journey with a guided shopping experience integrated seamlessly into live chat. Leverage capability enhancements such as personal shopper, personalized recommendations, cart management, promotions and more within live chat.

Logs for Journey Facilitator and Agent Assignment Wait Reasons
Streamline debugging with enhanced Journey Facilitator & Unified Routing
Test and refine workflows effortlessly with real-time simulations, detailed logs, and instant error spotting—no manual debugging required. Simplify identification of case non-assignment reasons with consolidated wait reasons, advanced filtering by case or time, and a cleaner, more organized UI for a clutter-free experience.

Case Sampling and Assignment Configurator & Debug Logs
Simplify case sampling for Quality Management
Streamline workflows with an intuitive interface for effortless setup, real-time debugging, and advanced use cases like equal distribution and prioritization for effective Quality Management. Optimize efficiency and precision to meet evolving QM audit needs seamlessly.

Use case-based widgets creation & standard KPI customization
Smarter, simplified reporting
Streamline widget creation with guided flows, configure standard metrics at the Workspace level, customize custom field views, and access real-time and historical snapshots for these custom fields, gaining flexibility in how custom data is presented and accessed.

Workforce Management: Schedule Scenarios
Optimize workforce scheduling with Scenario-Based Planning
Create and manage scheduling scenarios, monitor real-time staffing metrics, predict SLAs dynamically, and easily manage schedule versions. Streamline workforce decisions and improve operational efficiency with seamless, data-driven scheduling insights.

AI-Led Language Expansion
Unlock multilingual support with AI
We are leveraging AI to expand language support on platform capabilities such as smart comprehend, smart responses, contact drivers, automated quality management and more.
*Note: The list of languages supported for each feature is here.

Automated Quality Assurance in IVR
Define standard test cases in IVR and execute with a single click
Automate IVR workflow testing on existing cases with detailed failure logs, and real-time troubleshooting. Streamline testing, enhance reliability, and accelerate deployment by quickly identifying and resolving configuration issues for more stable IVR flows.

Sprinklr Insights
WIDGET SUMMARIZER
Actionable insights at a glance
The Widget Summarizer leverages Sprinklr AI+ to generate concise and insightful summaries of widgets within a dashboard. In a single click, users can quickly glean key insights from thousands of messages from the widget and pin them for easy reference.
These pinned summaries, resembling polished business reports, are dynamically updated with the latest information. This provides users with a concise and easily digestible overview of critical data points in real-time, empowering them to make informed decisions with greater speed and confidence.

LISTENING ON BLUESKY
Comprehensive Bluesky insights on Sprinklr
Unlock the power of Bluesky with Sprinklr! Gain unparalleled listening access to a thriving social media network with over 25 million users and an average of 800,000 daily posts.
From original posts to reposts, replies and mentions, all Bluesky data can be leveraged to build bespoke dashboards for detailed tracking and analysis. Monitor content performance and engagement and stay on top of trends and conversations on Bluesky.
LISTENING ENHANCEMENTS ON X
Deeper insights from X
Sprinklr now integrates with X’s V2 API, giving users access to full-length tweet content without truncation. View metrics such as impression count, bookmark count, and quote count.
Easily identify cashtags (financial hashtags like $aapl) for market tracking and analysis.
HIERARCHICAL REPORTING FOR CUSTOMER FEEDBACK MANAGEMENT
Organize feedback by organizational structure
Structure survey feedback to mirror continually evolving organizational structure. Ensure that users at each level of the hierarchy access and analyze relevant feedback, see the data they need, identify trends and address issues at their level.
View consolidated reports that summarize feedback across geographic regions, individual stores, product lines, or teams. Enforce data privacy and security by implementing granular access controls with field-level masking of sensitive information.

Insights Copilot Enhancements
Two key capabilities round out the enhancements to the Insights Copilot.
DASHBOARD COPILOT
Cut to the chase with a conversational interface
The Dashboard Copilot is a conversational interface that allows you to ask questions on specific widgets or entire dashboards and get summarized responses.
Users can use natural language prompts to perform multiple actions such as finding qualitative and quantitative insights, summarizing visualizations, or spotting anomalies and summaries of corresponding underlying messages in a dashboard.

BENCHMARKING ASSISTANT
Gain smarter brand insights
The Benchmarking Assistant, powered by Generative AI helps users compare their brand’s social media performance against competitors, surfacing automated insights and recommendations for outbound content.
With this, brands can identify top-performing themes, assess overall sentiment, and understand brand perception, and gain more such insights that can help refine messaging strategies aligned.

Sprinklr Social
Enhanced Character Support on X
Publish long tweets on X
Sprinklr now supports up to 25,000-character tweets for X premium account holders. Social media managers can create detailed content and share more in-depth updates on X with a single tweet through Sprinklr.
The feature enhances brand communication, making it ideal for thought leadership, product announcements, or for complex messaging.
New Channel Support: Bluesky
Engage with audiences on Bluesky directly from Sprinklr
Sprinklr has launched support for Bluesky as a social channel. Brands can now publish posts seamlessly, engage with their audience and derive performance insights to optimize social strategy on Bluesky – all within Sprinklr.
BlueSky is known for its focus on real-time, open conversations and a community-driven approach. Its emphasis on privacy and user control has attracted a growing audience, making it a key platform for brands to engage with an active community.
Simplified Widget Builder
Effortlessly create accurate, insightful dashboards
The simplified widget builder helps create accurate, actionable, and customized dashboards quickly. It addresses compatibility issues, data source clarity, and inefficient navigation so teams can focus on gaining valuable insights faster.
With this update, metrics and dimensions are grouped into relevant and intuitive buckets for quick discovery. Metric-dimension compatibility disables incompatible combinations of metrics and provides helpful tooltips. Data source descriptions are added to the dropdown menu for context, helping you quickly find the right option. Enhanced Search and Sorting also makes identifying the right metrics easier.

Comment Summarizer and Insights
Extract actionable insights from your post comments
Make your comment sections more than just a conversation with your audience. It is a gold mine of insights waiting to be tapped!
The post comment summarizer automatically aggregates all fan comments from a post and provides a concise summary highlighting key themes and customer's voice. By leveraging advanced analytics, the feature also categorizes comments based on sentiment and intent, allowing for targeted and efficient responses. The feature improves moderation efficiency for social media managers by grouping comments for easy review and action.

AI Sentiment Analysis on TikTok
Sprinklr Social now offers AI-driven sentiment analysis for organic comments on TikTok. Users can see comments auto-tagged as neutral, positive, or negative in their engagement dashboard.
Sprinklr Marketing
Paid Performance Trend
Gain critical insights with historical campaign performance
The Paid Performance Trend feature allows advertisers to understand how similar campaigns have performed in the past, presented in a stacked view. Users can compare different campaigns over various timelines, gaining structured and in-depth insights using metadata.
The feature enables brands to benchmark campaign performance, strategize content rollouts, optimize budgets, and create a cohesive customer journey, all while reducing the time and effort spent on analyzing large, unstructured data.

Ads Dashboard Copilot: Dashboard Summary
Generate instant AI-powered dashboard insights
The Ads Dashboard Summary feature provides an AI-powered summary of your dashboard, highlighting the performance of key metrics and dimensions, and presenting the overall narrative. This eliminates the need for manual analysis, allowing users to quickly identify actionable insights and understand overall performance at a glance.
Our AI-driven summarization improves decision-making efficiency by delivering tailored insights that outperform conventional and siloed reporting tools.

Smart Creative Compliance
Ensure brand compliance and optimize asset use
Sprinklr introduces Smart Creative Compliance with filters in the digital asset manager for brand compliance, AI-driven insights, and recommended ad channels. Users can refine asset searches according to specific guidelines and view real-time brand scores to ensure strong compliance.
The filters and scores extend to media selectors in ads publishing workflows, making it easy to select on-brand assets in the Ads Manager.

Unified Project Planning with Integrated Content Marketing
Streamline project planning and content marketing
Easily plan projects, tasks, campaigns, and events with a flexible, sheet-like UX and multi-level hierarchies. You can now integrate projects seamlessly into the Sprinklr production dashboards and calendars.
Users can gain insights into content that was planned, published, and performed to prevent unnecessary content spending. Standardized taxonomy and reporting with global custom fields boost productivity, reduce manual workflows, and improve task organization, all within the Sprinklr platform.

Streamlined Calendar Workflows for Month, Week & Day Views
Enhance collaboration and planning with optimized calendar views
The update introduces an improved user interface across month, week, and day views, focusing on usability and performance. Month View now supports sub-campaigns and features a split-screen view for better collaboration between campaign marketers and content creators. Week and Day Views focus on execution entities such as messages, events, and tasks, removing campaign support. Customization options allow for calendar personalization, including metadata visibility and workweek views. External calendar views (year, quarter, month) are enhanced for seamless planning and coordination.

Integrations
SHAREPOINT DAM INTEGRATION
Streamline content workflows with SharePoint
Easily access, manage, and upload SharePoint files from the Sprinklr DAM or publishing console, eliminating the need to switch platforms. Content marketers and social media managers can now access their entire SharePoint content library directly within Sprinklr, saving them time that can be spent on creative and strategic work.

Displays and Presentations
Dynamic monitoring with threshold-based visuals
Supervisors and team leaders can now visualize progress and effectiveness towards set benchmarks. With customizable threshold scales, real-time alerts, and flexible widgets like speed gauges or pie charts, easily set up certain threshold scales determining safe, warning and danger scales. Quickly identify SLA breaches, ensure quality, and benchmark efficiency with tailored, actionable insights.

Usability updates in Displays and Presentations
Simplified Layout Management
Visual Guidelines provide on-screen markers, while Auto-Snapping ensures widgets and elements automatically align to predefined grids or other elements. This makes arranging widgets and layout components easier, without the need for precise measurement.

Enhanced Reporting and Data Visualization
WFM Reporting and Advocacy are now available as data sources, enabling deeper analysis of KPIs like forecast and schedule adherence, and advocate activity and engagement, enabling comprehensive reporting and actionable insights in a single source of truth.

Granular Data Support for World Heatmap
This widget now supports Listening Insights and Explorer as data sources, enabling clear visual representation of data across geographies. Users can drill down by country, state, and city, and also customize legends and border markers for better insights.

Platform Capabilities
Sprinklr AI+ Studio
Introducing the Advanced Orchestration Hub
Transform the way you manage AI-driven workflows with Sprinklr AI+ Studio. Design and scale complex, multi-step AI pipelines for your AI features effortlessly with our workflow builder interface, using pre-built templates, and support for both generative and non-generative models.

Unified Data Connector
Seamless data export with automation
Easily export entity data, reports, and report groups to destinations like S3. Customize exports, automate scheduling, receive completion notifications, and scale with additional destinations to meet evolving business needs.

Check out our Winter '25 Release