Your customers are talking about your brand on social media and other digital channels. Likes, dislikes, customer feedback, competitive insights, memes, the next public relations nightmare — it’s all happening and being amplified in real time across an ever-growing number of digital channels.
Your customers also expect that you’re listening, and ready to deliver a personalized experience in real time on the channels they prefer.
So how can brands stay on top of all of this unstructured data, create actionable insights, and deliver a personal customer experience at scale? Good news: this problem is solvable — and the solution can drive up customer satisfaction, increase loyalty, and improve revenues. In this eBook you’ll learn how to:
Understand the evolution in customer expectations
Create your social listening and omni-channel strategy on 35+ modern channels
Turn unstructured data into insights using advanced artificial intelligence (AI)
Democratize data and insights across your teams
Solve problems and deliver on the expectations of the modern customer