In a new commissioned study conducted by Forrester Consulting on behalf of Sprinklr, 82% of surveyed firms said CX is a top priority — but despite this commitment, “they struggle to get clean and relevant data, derive useful insights, and translate those insights into real-time and strategic CX improvements.”

What’s more, 46% don’t feel their current tools deliver a comprehensive view of the customer, and 93% say their current platforms are missing key features. How can brands find a path forward?

Download the Forrester Opportunity Snapshot to explore the study’s business-critical insights, and check out the 25-minute video where Grad Conn, CXO, Sprinklr and guest speaker Maxie Schmidt-Subramanian, VP & Principal Analyst, Forrester highlight the key findings from the study:

• The journey to great customer experience management (CXM)

• Key hurdles, including fragmented data across multiple channels and disconnected martech stacks

• How a Unified-CXM platform integrates data in a single location — driving collaboration, improving customer experiences, and creating a competitive advantage