83% of consumers worldwide love to browse and buy products during messaging conversations and 60% prefer reordering via instant messaging apps.
Is your conversational commerce strategy on par with the growing expectations of customers?
The term “Conversational Commerce” has been in circulation since 2016, but few companies have made it a reality in the interim. Customers feel that chatbots and conversational AI separate them from human interactions with a brand.
However, this trend is fast changing due to the advancements in customer experience management platforms (CXM). This whitepaper is drawn from the experience of VMLY&R Commerce and Sprinklr’s work partnering together with shared clients. It explores the background, challenges, and some solutions for brands seeking to make intuitive conversational commerce a reality for their customers.
Learn how conversational commerce fits into your existing growth strategies
How to create clear journey goals for serving existing demand or acquiring new customers
Find out ways to blend AI and live agents to deliver a seamless integration of customer experience and commerce
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