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Modern Marketing Strategic Handbook

The comprehensive guide to engaging with today’s customers

Marketing has changed dramatically. What your brand says is no longer the focal point. Instead, what matters is what your customers are talking about, and the dozens of digital channels where they are having conversations. How do you craft a strategy for today’s connected, informed consumers?

Download Sprinklr’s Modern Marketing Strategic Handbook for a primer in the principles of modern marketing, including how to best engage your customers and manage campaigns across your enterprise. You will learn how to:

• Use new channels to listen to customers and source ideas that will resonate

• Seamlessing publish messages and content across many channels

• Treat customers as individuals with the help of automated workflows

• Coordinate campaigns across departments with one unified platform

• Use AI to improve planning, production, publishing, and analytics