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Social & Conversational Commerce in Southeast Asia 2022

Social commerce is making waves in Southeast Asia. Customers want to browse and buy without leaving their favorite social media apps. 

Social commerce: the future of shopping 

42bn USD* of e-commerce revenue in Southeast Asia is directly influenced by social experiences, and 200bn USD** is indirectly impacted by conversational commerce.

Brands are noticing – and scrambling to keep up. But, are they succeeding? 

Find out in the first ever in-depth report for social commerce in Southeast Asia, based on data from over 15,000 leaders in e-commerce, retail, beauty and more. Read this study to know what leading global brands can learn from the fastest growing market for social and conversational commerce. 

By the end of the report you will have learned: 

  • The strategies and capabilities needed to win with conversational commerce 

  • How you can develop conversational AI capabilities to succeed with social commerce 

  • How a unified-CXM approach can help you fast-track social commerce adoption

  • How brands can integrate conversational commerce in their CX strategy 

*Source: Social Commerce in Southeast Asia 2022

**Source: Social Commerce in Southeast Asia 2022

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