MODERN RESEARCH

Impact report: Supply chain disruption across industries

How a unified view of crucial trends can prime your business for success.

A global crisis can derail even the best-laid plans. How well companies respond to and build resilience against disruption depends largely on how quickly they can access and analyze vital information — on their customers, their brand, and competitors — and transform it into action.  In this exclusive presentation, we’re showcasing a relevant, real-world example to demonstrate all that’s possible when you have a truly unified view of a topic, including how:

• Capturing a complete snapshot of breaking news stories, top posts, and mentions across industries can help you spot a trend before it escalates into a full-blown crisis 

• Gleaning insights from publicly available data across digital and traditional channels in one single, unified view — instead of analyzing competing data sets from multiple point solutions — can position your team to act quickly and decisively 

• A unified customer experience management (Unified-CXM) platform can help you proactively listen to the voice of your customers — and protect your hard-earned brand reputation