How Transcosmos improved social advertising campaign management efficiency by more than 60%

Transcosmos uses Sprinklr Marketing’s rule engine to automate bidding across multiple qualifications including weather, audiences, and time of day. By setting performance-based conditions and actions for specific time windows, campaigns are managed through automated intelligence designed by Transcosmos consultants and operators, and enabled by Sprinklr technology.

“Workload operations on weekends and late evenings were always an issue. Sprinklr’s rule engine drastically reduces time and costs to empower our teams to focus on the strategy of media more than ever,” said Masahiro Ozeki, Web Advertising Planner at Transcosmos.

Transcosmos leveraged Sprinklr’s unified customer experience management (Unified-CXM) platform to optimize advertising campaigns for several key clients by decreasing average cost per install, and unlocking time for operational consultants to focus on strategic client initiatives.

Results included:

• Reduction in full-time equivalent (FTE) hours by 20 hours (three operators per day a month)

• Significant improvement in quality of service as staff had more time to focus on transformative initiatives like strategy and client communication

• Consistent performance through bidding automation and reduction of weekend volatility

• Reduced frequency of manual optimization, from an average of 7 times a day to 1-2 times a day

“Sprinklr improved the quality of our ad services and media sales to clients,” said Erika Kojima, Social Ads, Internet Promotion Department at Transcosmos.