The roles and responsibilities of modern marketers are evolving faster than ever. Where some see a challenge, however, the world’s most influential CMOs see an unprecedented opportunity to push their organizations forward.
The leaders and insights in this report tell the story of how companies can do things differently. The world’s most influential CMOs recognize that customer experience is the new brand, and inspire marketers everywhere to ask: How can we better know and serve our customers — not as a collection of data points, but as people?
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Keith Weed Chief Marketing and Communications Officer – Unilever
Linda Boff CMO – GE
Antonio Lucio Global chief marketing and communications officer – HP
Raja Rajamannar Chief Marketing and Communications Officer – Mastercard
Leslie Berland Chief Marketing Officer – Twitter
About the 50 Most Influential CMOs of 2018
Read on to learn about how the top CMOs in the world are grappling with three profoundly intertwined question:
How has the relationship between brands and customers changed?
How can brands offer the very best customer experience?
How can brands become more human and approachable?