Modern Advertising

Increase media ROI and team efficiency with automation, collaboration, and governance on a unified platform.

Reach your target audience with the right message, at the right time, across your social channels within a single, unified platform.

Three and a half billion people are connected with their real identities across the social landscape. Additionally, an average estimate of 26% of marketer budgets are wasted on ineffective channels and strategies.
While consumers may use different social platforms at different times, they’re making their preferences known every day. People expect a consistent customer experience alongside personalized and meaningful advertisements.
By tapping into this constant stream of information, brands can provide personalized ad experiencies, at scale.
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Provide personalized ad experiencies

Deliver the right message to your customers

Control governance across all social paid, owned and earned assets and visibility on all initiatives being managed internally or by agency partners.


View campaign performance in real-time, simultaneously across all channels, and dynamically adjust techniques to improve campaign ROI.


Manage cross-channel campaigns and automatically optimize performance and media spend to efficiently deliver the best results.

The Power of Sprinklr Advertising
Govern internal and external teams for compliance while managing paid, owned and earned campaigns.
  • Govern teams with ease by implementing structured workflows and approval processes with access to user-level performance insights and audit trails.
  • Deliver true collaboration of planning and publishing between internal teams and agency partners creating unified campaign strategies.
Access real-time, cross-channel campaign data for quick analysis and optimization to improve campaign performance.
  • View cross-channel, paid, owned, and earned reporting insights from a single dashboard in real-time with support from third-party integrations including Web Analytics and select ad trafficking platforms.
  • Generate reporting with granular insights of audience, creative or brand performance using Sprinklr custom properties.
Automate manual tasks for better efficiency.
  • Forecast campaign performance with predictive ad performance, in order to inform budget decisions and planned automation.
  • Dynamically shift budgets using Sprinklr Intuition (AI) from poor-performing to top-performing campaigns or ad sets to ensure increased ROAS (return on ad spend).
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Customer Stories

Forrester ranked Sprinklr a leader in all
4 marketing categories

We outperform the point solutions because we are leveraging
the power of Mordern Front Office platform.

Forrester Wave™:
Social Media Management Solutions
Q2 2017

“Sprinklr’s SMMS is best for large enterprise social deployments or organizations that already leverage its listening capability.”
Forrester Wave™:
Social Advertising Technology
Q3 2017

“Sprinklr’s advertising module creates a richer and more integrated tool for multi-purpose social marketers.”
Forrester Wave™:
Social Listening Platforms
Q3 2018

“Sprinklr leverages its extensive social data sources and tech integrations to deliver a core listening product that feeds into six clouds…”
Forrester Wave™:
Content Marketing Platforms For B2C Marketers
Q2 2019

“Sprinklr is a good fit for large consumer brands that want to communicate and respond quickly across many digital channels.”