Bryan Lyde's career spans 28 years in the technology B2B space, spanning notable companies such as Nortel, Ericsson, Ribbon, Mavenir, CableLabs, and NICE. His background includes SaaS expertise covering enterprise technologies such as UCaaS, CCaaS, and CPaaS, and interaction with a wide variety of buying centers and personas. His expertise encompasses R&D engineering, operations, presales, sales engineering, and product marketing. He enjoys abstraction of technical complexities into compelling stories.