Research & Insights
Turn customer data into powerful AI-driven insights.
How to manage crisis communication in 2023 (+ checklist)
Improve your brand image with crisis communication management. Nine out of 10 brands trust Sprinklr to manage crises. Learn more about Sprinklr.
March 15, 2023 9 min read
7 Social media campaign examples to inspire your social media strategy
Take inspiration from these 7 social media campaign examples and grab more eyeballs with effective social media marketing and strategy. Go big on creativity.
February 21, 2023 7 min read
Top PR KPIs and metrics to measure in 2023
Uncover the top PR KPIs and metrics that you need to track in 2023. Measure your programs objectively and generate the desired ROI from public relations.
January 17, 2023 9 min read
2022 Fashion: last quarter of the year in review
We used Sprinklr’s Social Listening to analyze over 7 million conversations and 20 top fashion designer social accounts to capture insights around the most discussed fashion events during the last quarter of 2022.
January 13, 2023 6 min read
Facebook analytics: how to get started with Facebook monitoring
A complete guide to Facebook monitoring to help you monitor your brand mentions, industry mentions, and conversations around your brand and competitors.
January 12, 2023 7 min read
How to leverage Social Listening to grow your BFSI business
Social Listening can get you tons of actionable customer insights from an ocean of digital conversations while complying with all data and privacy regulations. Read more.
October 20, 2022 10 min read
Capitalize on top trends disrupting the retail industry with social listening
Social Listening can help you listen to your real-time customer conversations, identify top retail trends & convert them into actionable insights.
September 2, 2022 9 min read
How to detect PR crises in real time and proactively resolve them
A series of negative reviews on Twitter or Instagram can lead to a PR crisis, making customers lose interest in your brand. So, how to rebuild your brand image when a PR crisis hits you?
August 25, 2022 3 min read
9 ways to leverage social media data to drive business growth
Customers interacting with your brand on social channels expect you to listen, engage, and respond to them. Millions of conversations happen every day on the internet.
August 22, 2022 7 min read
5 steps to build brand equity using AI-driven insights
Discover the what, why and how of brand equity and the factors affecting it.
August 9, 2022 7 min read
It’s about the people: taking action on the U.S. federal executive order on CX
Improving citizen experience is critical for the equitable delivery of services from the U.S. Federal Government. Learn how technology helps amplify the reach.
July 29, 2022 5 min read
How to identify your customer's purchase intent using AI
Marketers are struggling with low conversion rates. One of the key challenges companies face when improving conversion rates is identifying customer purchase intent.
July 22, 2022 4 min read