Research & Insights
Turn customer data into powerful AI-driven insights.
![Sprinklr Brand Bowl 2024: Who had the most talked about Super Bowl ad?](https://images.ctfassets.net/ukazlt65o6hl/6ItDuMxEIEzLrk5FwK7tIH/1d78db93bd0817dd5f27fc89b146e73d/dave-adamson--nATH0CrkMU-unsplash.jpg?w=750&h=600&fl=progressive&q=70&fm=jpg)
Super Bowl 2024 wasn’t just a showdown between football teams, it was also the arena where top brands competed to capture the attention of millions of viewers through their memorable commercials.
Rachel Alvarez
February 11, 2024
![How to manage crisis communication in 2024 (+ checklist)](https://images.ctfassets.net/ukazlt65o6hl/3luUTKVQlfNGosYwJh2MNe/d0b058d494d619d84f68424fa5d25304/AdobeStock_165278903.jpg?w=750&h=500&fl=progressive&q=70&fm=jpg)
Improve your brand image with crisis communication management. Nine out of 10 brands trust Sprinklr to manage crises. Learn more about Sprinklr.
Vincent Washington, Priyanka Malik
February 2, 2024
![Social media conversion: A guide for beginners to experts](https://images.ctfassets.net/ukazlt65o6hl/54pDhWXyEBZvxZxiVSZPax/4b8acff2d8a0c363030a10942a426ded/Social_Media_Conversion.png?w=1000&h=706&fl=progressive&q=70&fm=jpg)
Unlock the potential of social media conversions and learn how to transform online interactions into meaningful results.
Aishwarya Suresh
December 20, 2023
![Have you tapped into podcasts to gather insights for your brand yet? It’s time.](https://images.ctfassets.net/ukazlt65o6hl/3BtGSvIoNYEDyxoOkWGhg8/50c7549b6d632a2e16847e8c1160cf82/Podchaser_header.jpg?w=750&h=500&fl=progressive&q=70&fm=jpg)
Read all about Sprinklr’s latest integration with Podchaser to help its customers listen to and measure conversations happening on podcasts.
Naveen Mahadevan
July 27, 2023
![7 Social media campaign examples to inspire your social media strategy](https://images.ctfassets.net/ukazlt65o6hl/vLNBnlas5DvdsNRnqC7zm/9247de6f7df14f779211d82005fef3bb/AdobeStock_265812577.jpeg?w=750&h=469&fl=progressive&q=70&fm=jpg)
Take inspiration from these 7 social media campaign examples and grab more eyeballs with effective social media marketing and strategy. Go big on creativity.
Surbhi Goyal
February 21, 2023
Uncover the top PR KPIs and metrics that you need to track in 2023. Measure your programs objectively and generate the desired ROI from public relations.
Pradeep Kumar
January 17, 2023
![2022 Fashion: last quarter of the year in review](https://images.ctfassets.net/ukazlt65o6hl/4FXL2QsCN0P8aAJuTnfMNy/d2c8d2f53a5a610e04bec45d133b9b05/Fashion-Week-Blog___Credit_Courtesy_of_Hippolyte_Petit.jpg?w=750&h=500&fl=progressive&q=70&fm=jpg)
We used Sprinklr’s Social Listening to analyze over 7 million conversations and 20 top fashion designer social accounts to capture insights around the most discussed fashion events during the last quarter of 2022.
Hippolyte Petit
January 13, 2023
![Facebook analytics: how to get started with Facebook monitoring](https://images.ctfassets.net/ukazlt65o6hl/7kWswGTlZmGjl2CIPapgPX/a5891818cf9bd345ec24d701df3bac3b/Facebook_analytics.jpeg?w=750&h=500&fl=progressive&q=70&fm=jpg)
A complete guide to Facebook monitoring to help you monitor your brand mentions, industry mentions, and conversations around your brand and competitors.
Mudit Mamodia
January 12, 2023
![How to leverage Social Listening to grow your BFSI business](https://images.ctfassets.net/ukazlt65o6hl/6pQoQHDAoDlmyyYkGndrcr/c6a8a5bee9f93397258938d2149864e7/compressed-feature-image_1.png?w=632&h=451&q=70&fm=png)
Social Listening can get you tons of actionable customer insights from an ocean of digital conversations while complying with all data and privacy regulations. Read more.
Nafis Hasan
October 20, 2022
![Capitalize on top trends disrupting the retail industry with social listening](https://images.ctfassets.net/ukazlt65o6hl/5TW9dnNa2X9wPwVDOXOPq5/91b275de9b9b721ffe261182ea62b8cb/Banner_Image.jpg?w=750&h=500&fl=progressive&q=70&fm=jpg)
Social Listening can help you listen to your real-time customer conversations, identify top retail trends & convert them into actionable insights.
Siddharth Rathore
September 2, 2022
![How to detect PR crises in real time and proactively resolve them](https://images.ctfassets.net/ukazlt65o6hl/1mTuXjtjfaPzhF8a5xuHE3/249d2228f7e10a4e845258319db6986f/Feature_Image_3.jpg?w=750&h=410&fl=progressive&q=70&fm=jpg)
A series of negative reviews on X, formerly Twitter or Instagram can lead to a PR crisis, making customers lose interest in your brand. So, how to rebuild your brand image when a PR crisis hits you?
Ashmita Tamta
August 25, 2022
![9 ways to leverage social media data to drive business growth](https://images.ctfassets.net/ukazlt65o6hl/6zkUvRSBLORNRcTu5ecMHI/1321182b090923c78a31fa25014d840c/Feature_Image.png?w=1116&h=717&q=70&fm=png)
Customers interacting with your brand on social channels expect you to listen, engage, and respond to them. Millions of conversations happen every day on the internet.
Ashmita Tamta
August 22, 2022