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Top PR KPIs and metrics to measure in 2023
Research & Insights
Top PR KPIs and metrics to measure in 2023

Uncover the top PR KPIs and metrics that you need to track in 2023. Measure your programs objectively and generate the desired ROI from public relations.

Pradeep Kumar
January 17, 20239 min read

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2022 Fashion: last quarter of the year in review
Research & Insights
2022 Fashion: last quarter of the year in review

We used Sprinklr’s Social Listening to analyze over 7 million conversations and 20 top fashion designer social accounts to capture insights around the most discussed fashion events during the last quarter of 2022.

Hippolyte Petit
January 13, 20236 min read

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Facebook analytics: how to get started with Facebook monitoring
Research & Insights
Facebook analytics: how to get started with Facebook monitoring

A complete guide to Facebook monitoring to help you monitor your brand mentions, industry mentions, and conversations around your brand and competitors.

Mudit Mamodia
January 12, 20236 min read

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How to leverage Social Listening to grow your BFSI business
Research & Insights
How to leverage Social Listening to grow your BFSI business

Social Listening can get you tons of actionable customer insights from an ocean of digital conversations while complying with all data and privacy regulations. Read more.

Nafis Hasan
October 20, 202210 min read

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Capitalize on top trends disrupting the retail industry with social listening
Research & Insights
Capitalize on top trends disrupting the retail industry with social listening

Social Listening can help you listen to your real-time customer conversations, identify top retail trends & convert them into actionable insights.

Siddharth Rathore
September 2, 20229 min read

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How to detect PR crises in real time and proactively resolve them
Research & Insights
How to detect PR crises in real time and proactively resolve them

A series of negative reviews on Twitter or Instagram can lead to a PR crisis, making customers lose interest in your brand. So, how to rebuild your brand image when a PR crisis hits you?

Ashmita Tamta
August 25, 20223 min read

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9 ways to leverage social media data to drive business growth
Research & Insights
9 ways to leverage social media data to drive business growth

Customers interacting with your brand on social channels expect you to listen, engage, and respond to them. Millions of conversations happen every day on the internet.

Ashmita Tamta
August 22, 20227 min read

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5 steps to build brand equity using AI-driven insights
Research & Insights
5 steps to build brand equity using AI-driven insights

Discover the what, why and how of brand equity and the factors affecting it.

Pooja Salunke
August 9, 20227 min read

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It’s about the people: taking action on the U.S. federal executive order on CX
Research & Insights
It’s about the people: taking action on the U.S. federal executive order on CX

Improving citizen experience is critical for the equitable delivery of services from the U.S. Federal Government. Learn how technology helps amplify the reach.

Tiffany Smith
July 29, 20225 min read

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How to identify your customer's purchase intent using AI
Research & Insights
How to identify your customer's purchase intent using AI

Marketers are struggling with low conversion rates. One of the key challenges companies face when improving conversion rates is identifying customer purchase intent.

Ashmita Tamta
July 22, 20224 min read

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4 ways to get more from your social listening strategy with competitive benchmarking
Research & Insights
4 ways to get more from your social listening strategy with competitive benchmarking

Unify your competitive analysis and social listening strategy to better understand, communicate with, and serve customers through real-time data. Learn more.

Sprinklr Team
June 22, 20225 min read

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Becoming a media monitoring disruptor
Research & Insights
Becoming a media monitoring disruptor

The greatest challenge in the PR industry is contextualizing outcomes. Learn how to deliver better, faster results with media monitoring driven by AI and metrics.

Lukas Raahauge Frederiksen
June 6, 20226 min read

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