Research & Insights
Turn customer data into powerful AI-driven insights.
Capitalize on top trends disrupting the retail industry with social listening
Social Listening can help you listen to your real-time customer conversations, identify top retail trends & convert them into actionable insights.
Siddharth Rathore
September 2, 20229 min read
How to detect PR crises in real time and proactively resolve them
A series of negative reviews on Twitter or Instagram can lead to a PR crisis, making customers lose interest in your brand. So, how to rebuild your brand image when a PR crisis hits you?
Ashmita Tamta
August 25, 20223 min read
9 ways to leverage social media data to drive business growth
Customers interacting with your brand on social channels expect you to listen, engage, and respond to them. Millions of conversations happen every day on the internet.
Ashmita Tamta
August 22, 20227 min read
5 steps to build brand equity using AI-driven insights
Discover the what, why and how of brand equity and the factors affecting it.
Pooja Salunke
August 9, 20227 min read
It’s about the people: taking action on the U.S. federal executive order on CX
Improving citizen experience is critical for the equitable delivery of services from the U.S. Federal Government. Learn how technology helps amplify the reach.
Tiffany Smith
July 29, 20225 min read
How to identify your customer's purchase intent using AI
Marketers are struggling with low conversion rates. One of the key challenges companies face when improving conversion rates is identifying customer purchase intent.
Ashmita Tamta
July 22, 20224 min read
4 ways to get more from your social listening strategy with competitive benchmarking
Unify your competitive analysis and social listening strategy to better understand, communicate with, and serve customers through real-time data. Learn more.
Sprinklr Team
June 22, 20225 min read
Becoming a media monitoring disruptor
The greatest challenge in the PR industry is contextualizing outcomes. Learn how to deliver better, faster results with media monitoring driven by AI and metrics.
Lukas Raahauge Frederiksen
June 6, 20226 min read
3 customer-experience risks challenging financial services — and what to do about them
When financial service brands fail to understand the holistic experiences of their customers, they expose themselves to major downstream risks. Learn more.
Lisa Villano
May 24, 20225 min read
F1 wins big on brand excellence at the Miami Grand Prix
F1's viewership has skyrocketed globally with the onset of the 2022 season. Learn how Sprinklr uncovers unique F1 insights to harness customer experiences and engagement.
Drew Lazzara
May 16, 20226 min read
Location-based intelligence helps deliver a complete customer experience
Using location-based intelligence ensures that your customers have the same seamless experience wherever they shop. Here are four things to consider.
Lisa Villano
May 5, 20226 min read
Conversation Insights illuminate brand blind spots and unlock hidden value in customer data
Brands struggle to extra value from data — unveil blind spots and close the gap between social data and relevant action with conversation insights. Learn more.
Soleil Kelley
April 28, 20223 min read