• Bachelor of Science - BS, Electrical, Electronics and Communications Engineering, DeVry University, Illinois, USA

Product marketing and go-to-market strategy, UCaaS, CCaaS and CPaaS, contact center technology and governed AI, sales engineering and enablement, technical storytelling, B2B SaaS communications.

Bryan Lyde is a Senior Outbound Product Marketing Manager at Sprinklr, whose career spans 28 years in the technology B2B space at notable companies including Nortel, Ericsson, Ribbon, Mavenir, CableLabs and NICE. His involvement with the Sprinklr blog comes in the capacity of a product marketing subject-matter expert rather than a staff writer, and his background includes SaaS expertise covering enterprise technologies such as UCaaS, CCaaS and CPaaS, along with interaction across a wide variety of buying centers and personas. His articles, several co-authored with Sravani Gade, cover topics like building a regulatory-ready contact center operation, the new standard for governed AI in contact centers and the use cases that prove AI's value in customer service. His expertise encompasses R&D engineering, operations, presales, sales engineering and product marketing, and he brings a technical product SME's perspective sharpened by value-based positioning for B2B and channel partners. Above all, he enjoys the abstraction of technical complexities into compelling stories, which is exactly what he brings to Sprinklr's customer service and contact center content.