Marketing & Advertising
Boost your brand and prove the value of your digital spend.
7 key trends to power your TikTok marketing campaigns
TikTok’s popularity is increasing and, with it, the untapped potential to reach future customers. Here are seven key trends your brand should keep an eye on.
Pomi Lee
May 13, 2022 • 4 min read
The connected customer — the human in the center of your marketing strategy
Engaging with your connected customers on a human level boosts brand trust, brand loyalty, and protects your brand’s reputation. Learn more.
Sonam Sagar
April 12, 2022 • 4 min read
Connected marketing — 7 ways to unify your marketing operations
Establish end-to-end workflows across the full marketing lifecycle and provide your teams with a singular experience on one unified platform. Learn more.
Sonam Sagar
March 28, 2022 • 5 min read
Protect your brand’s reputation with governance and compliance
How can brands best engender trust and improve experiences? Learn more about brand governance as an opportunity to meaningfully engage with customers.
Sonam Sagar
March 23, 2022 • 4 min read
Activate your advocates for recruiting
Extend your reach and connect with audiences in a more authentic, meaningful way — learn how leveraging an employee advocacy program attracts top talent.
Sabina Warren
February 10, 2022 • 4 min read
5 ways a Unified Calendar can improve your marketing strategy
Leveraging a unified calendar provides collaboration to teams across channels. Here are five reasons why it’s critical to have a unified marketing calendar.
Pallavi Awasthi
February 4, 2022 • 4 min read
Boost your recruiting with social advertising
How can HR leaders stay ahead of the Great Resignation? One often overlooked tactic is leveraging social advertising for talent acquisition. Learn more.
Matt Myers
January 14, 2022 • 5 min read
How advertisers are navigating data privacy and tracking changes
With iOS 14, Apple announced new data privacy and tracking changes. Learn how advertisers are adapting to these tracking and attribution changes.
David McCarthy
October 12, 2021 • 4 min read
7 ways to increase the return on your LinkedIn ad spend with Sprinklr
If you’re advertising on LinkedIn, a 20-30% improvement is within reach. Here are seven ways you can reduce costs and increase return on ad spend by powering up with Sprinklr.
Hailey Urbach
September 21, 2021 • 4 min read
CX in the public sector: 5 government trends to embrace now
Customer experience (CX) efforts are growing in government, just like the private sector. But the nuances of getting the work done are different in government.
Stephanie Thum
September 8, 2021 • 5 min read
Smart Compliance: the smart way to ensure brand protection
A brand protection strategy is essential to building a healthy foundation for your social and digital marketing campaigns. Learn more about brand protection.
Sprinklr Team
August 26, 2021 • 5 min read
Build a unified, strategic vision with powerful omni-channel marketing
One-size-fits-all marketing is no longer enough. We live in a fast-paced world, one dominated by the proliferation of social media and other digital channels that constantly compete for our time, attention, and business. Your customers are no longer in o…
Sprinklr Team
August 6, 2021 • 5 min read