Marketing & Advertising
Boost your brand and prove the value of your digital spend.
How to create a marketing automation strategy
Learn about marketing automation strategy to optimize your marketing strategies and drive business growth.
Karishma Borkakoty
May 30, 20238 min read
How to create a content plan?
How to create an effective content plan? Learn the importance of content planning and the steps to make it effective.
Aishwarya Suresh
May 30, 20237 min read
The simple, ingenious thing these 5 brands did to avoid a bad customer relationship
Easy to implement marketing strategies to build strong customer relationships by humanizing campaigns
Pooja Sriram
May 16, 20236 min read
Conversational analytics — the missing piece in your customer experience puzzle
By leveraging conversational analytics masterfully, you can deliver a delightful customer experience that fosters high customer satisfaction, conversion and retention for your brand.
Shweta Kedas
May 11, 20239 min read
Personalization is the cornerstone of effective marketing and here's why
Learn all there is know about content personalization, segmenting your customers and using behavioral triggers to enhance the customer experience.
Kanishq Agrawal
May 3, 20234 min read
The financial advantages of migrating to a cloud contact center solution
If you’re wondering if your business can gain from the financial advantages of a cloud contact center, this article is meant for you. Check it out now.
Kanishk Tomer
May 3, 20236 min read
7 marketing automation best practices
Learn out marketing automation best practices you should follow and how they can help optimize your marketing strategies to drive business growth.
Karishma Borkakoty
May 2, 20239 min read
How can tech companies devise a winning content strategy in 2023
Learn how to create a winning content strategy in 2023 for your technology company, using our expert tips and advice. Read the full article here.
Nachiketa Rajhans
March 14, 20233 min read
How to ensure brand compliance in your social media publishing
Social media brand compliance is the practice of ensuring that your posts are NEVER off-brand and adhere to the laws and regulations of the industry. Explore seven ways to ensure brand compliance in your social media publishing.
Yugal Pandey
October 5, 20226 min read
Sprinklr partners with Forbes to recognize the world’s most influential CMOs: what’s behind the list
Sprinklr has partnered with Forbes for the last 6 releases of this list. Sprinklr's AI played a crucial role yet again in measuring CMO's personal sentiment.
Paul Herman
June 30, 20224 min read
7 key trends to power your TikTok marketing campaigns
TikTok’s popularity is increasing and, with it, the untapped potential to reach future customers. Here are seven key trends your brand should keep an eye on.
Pomi Lee
May 13, 20224 min read
The connected customer — the human in the center of your marketing strategy
Engaging with your connected customers on a human level boosts brand trust, brand loyalty, and protects your brand’s reputation. Learn more.
Sonam Sagar
April 12, 20224 min read