Marketing & Advertising
Boost your brand and prove the value of your digital spend.
![Overcoming the 3 biggest barriers to measuring enterprise brand marketing](https://images.ctfassets.net/ukazlt65o6hl/6DqQvCoEXSL7KIew4PZi8I/541f246ab1af7bf7fb928c00d1f68077/Blog-Web-Banner.png?w=600&h=250&q=70&fm=png)
Regardless of industry, location or business size, leaders strive to find new ways to get ahead of the competition.
David McCarthy
June 28, 2024
![B2B Social Media Marketing: Your Go-to Guide](https://images.ctfassets.net/ukazlt65o6hl/6pJH6lOxXqEMRi3NcxE9At/d997f458c39cc2f5116c2be54485455a/Banner_image.jpeg?w=750&h=536&fl=progressive&q=70&fm=jpg)
Learn how to build connections and conversations, grow your B2B leads and build brand authority with our B2B social media marketing guide.
Shubham Gupta
June 14, 2024
![What Is Customer Centricity and How to Build It](https://images.ctfassets.net/ukazlt65o6hl/3CpAkPch4AkPFdSg61rDUE/bbe48f1e33cb594c1242b3bc25a99b6a/Feature_image.jpeg?w=750&h=467&fl=progressive&q=70&fm=jpg)
This post was originally published by Margery on LinkedIn, here. After Grab acquired Uber’s Southeast Asia business in 2018, I joined Grab to lead the company’s Social practice. It’s been quite a ride working in the Global HQ of Southeast Asia’s first de…
Issac Thomas
June 10, 2024
![How to Create an Audience Profile](https://images.ctfassets.net/ukazlt65o6hl/3PRvL0KjCjbXl5RGYVZ6R4/e231a957cc43e1b82a4b45306178abbd/Feature_image.jpeg?w=750&h=600&fl=progressive&q=70&fm=jpg)
Discover how to create an audience profile with examples. Learn how to define and segment your target audience for maximum engagement and conversions.
Aishwarya Suresh
June 6, 2024
![Posting to All Social Media at Once Made Easy in 8 Steps](https://images.ctfassets.net/ukazlt65o6hl/8TOLL5EodL1XYgKBVQeX3/d38fae73f966b5960d495146fc31d84f/Blog_Banner.jpeg?w=750&h=500&fl=progressive&q=70&fm=jpg)
Learn the 8 simple steps to post on all channels simultaneously using a social media management tool and manually, without overwhelming your teams.
Aishwarya Suresh
March 18, 2024
![Social Media Promotion: Create a Unique Strategy with 7 Tips](https://images.ctfassets.net/ukazlt65o6hl/4FA9IZCSYisLPLKPfOg7Ji/1b4bcce96a965b08bd229088bac3c6df/Blog_Banner.jpeg?w=750&h=341&fl=progressive&q=70&fm=jpg)
Explore seven practical tips to elevate your social media promotion strategy, driving engagement and amplifying your brand's online visibility.
Aishwarya Suresh
March 18, 2024
![How to Use AI in Marketing & Get Results (The Right Way)](https://images.ctfassets.net/ukazlt65o6hl/67fajVedp3z7d5HWRbilPs/f9b6e8c0375422373523486adc06cea7/Banner_How_to_Use_AI_in_Marketing.png?w=750&h=494&fl=progressive&q=70&fm=jpg)
Learn everything you need to know about how AI is used in marketing along with details on some of the popular AI tools that can help revamp your marketing.
Rachna Shah
January 12, 2024
![Best times to post on social media for better ROI](https://images.ctfassets.net/ukazlt65o6hl/6ODmewyPFTVCAWldOymWnS/8c87fd2377b04c993048b29f03e69ad1/Banner_image.png?w=750&h=563&fl=progressive&q=70&fm=jpg)
Find out the golden hours to post on social media for the best returns and engagement.
Umme Sutarwala
December 26, 2023
Learn how building trust and improving brand authenticity with user-generated content and employee advocacy can turn fans into loyal brand advocates.
Aishwarya Suresh
December 15, 2023
![Sprinklr Achieves new AWS Advertising and Marketing Technology Competency](https://images.ctfassets.net/ukazlt65o6hl/52a9UKs3ga6nN4hannUqp/da594fa8cd7eecf1a8cb0b60e0ffa83e/sprinklrawsblogimage.png?w=750&h=393&q=70&fm=png)
Sprinklr Achieves new AWS Advertising and Marketing Technology Competency
Rachel Alvarez
November 29, 2023
![Inspire holiday shoppers from discovery to purchase with TikTok Video Shopping Ads](https://images.ctfassets.net/ukazlt65o6hl/4mqSF96DWUXaZidzZCzYOw/bdc9a7ff546b54e910c413ff54564184/20220523_CXC_PressRelease_SprinklrTikTok_logos__3_.png?w=1200&h=625&q=70&fm=png)
Sprinklr can now help brands manage TikTok Video Shopping Ads.
Katrina Bucu
October 19, 2023
![10 social media lead generation tactics with examples](https://images.ctfassets.net/ukazlt65o6hl/2hK0yPsTjxnqObMbeBsqy3/6eb1e7c427b452ab05c42efdb8acf199/Lead_Generation_Tactics_header.png?w=750&h=500&fl=progressive&q=70&fm=jpg)
Learn how to boost your online presence and convert followers into valuable leads with 10 social media lead generation tactics with real-world examples.
Jash Unadkat
October 10, 2023