Marketing & Advertising
Boost your brand and prove the value of your digital spend.
Six ways a distributed marketing platform can boost social media compliance for financial services advisors
Because financial services brands operate in a heavily regulated industry, you need to develop a well-defined social media compliance strategy. Learn more.
Amit Kumar
October 22, 2021 • 6 min read
Listen, engage, connect: 3 steps for executing a seamless multilocation marketing strategy
Creating a multilocation marketing strategy can lead to increased revenue, deeper engagement with customers, and a scalable, on-brand strategy. Learn more.
Dennis Matthew
October 13, 2021 • 5 min read
How advertisers are navigating data privacy and tracking changes
With iOS 14, Apple announced new data privacy and tracking changes. Learn how advertisers are adapting to these tracking and attribution changes.
David McCarthy
October 12, 2021 • 4 min read
7 ways to increase the return on your LinkedIn ad spend with Sprinklr
If you’re advertising on LinkedIn, a 20-30% improvement is within reach. Here are seven ways you can reduce costs and increase return on ad spend by powering up with Sprinklr.
Hailey Urbach
September 21, 2021 • 5 min read
CX in the public sector: 5 government trends to embrace now
Customer experience (CX) efforts are growing in government, just like the private sector. But the nuances of getting the work done are different in government.
Stephanie Thum
September 8, 2021 • 6 min read
Smart Compliance: the smart way to ensure brand protection
A brand protection strategy is essential to building a healthy foundation for your social and digital marketing campaigns. Learn more about brand protection.
Sharon Chung
August 26, 2021 • 5 min read
5 must-have features in your social selling platform
These social selling platform features will help your sales teams grow their networks, find prospective clients, nurture relationships, and generate leads.
Sprinklr Team
August 24, 2021 • 6 min read
Build a unified, strategic vision with powerful omni-channel marketing
One-size-fits-all marketing is no longer enough. We live in a fast-paced world, one dominated by the proliferation of social media and other digital channels that constantly compete for our time, attention, and business. Your customers are no longer in o…
Sprinklr Team
August 6, 2021 • 5 min read
How to evaluate a distributed marketing platform
When people think about a business’ structure, they often think about a centralized model with linear reporting and clearly defined departments, all under one roof. But for many large, enterprise-scale businesses, this is rarely true. More often, there a…
Sprinklr Team
May 25, 2021 • 5 min read
Facebook announces planned retirement of analytics
On March 30, Facebook announced that it will be deprecating its native analytics offering as of June 30, 2021. Facebook pointed marketers to its other business tools—including Facebook Business Suite, Ads Manager, and Events Manager—to help them understa…
Guest Author
April 1, 2021 • 2 min read
8 Tips For Building an Effective User-Generated Content (UGC) Strategy
User-generated content (UGC) is a powerful way to incorporate statements, photos, and video from engaged participants into a campaign. UGC can tell a story from multiple points of view, painting a richer and more authentic picture than traditional market…
Sprinklr Team
March 2, 2021 • 8 min read
5 Steps for Building Social Media Advocacy
It’s believed that word of mouth marketing officially kicked off in the early 1970s when psychologist George Silverman created “teleconfered peer influence groups.” These events brought physicians together to discuss the latest pharmaceutical products. A…
Guest Author
February 28, 2021 • 6 min read