Boost your brand and prove the value of your digital spend.
Because financial services brands operate in a heavily regulated industry, you need to develop a well-defined social media compliance strategy. Learn more.
October 22, 2021 • 6 min read
Creating a multilocation marketing strategy can lead to increased revenue, deeper engagement with customers, and a scalable, on-brand strategy. Learn more.
October 13, 2021 • 5 min read
With iOS 14, Apple announced new data privacy and tracking changes. Learn how advertisers are adapting to these tracking and attribution changes.
October 12, 2021 • 4 min read
If you’re advertising on LinkedIn, a 20-30% improvement is within reach. Here are seven ways you can reduce costs and increase return on ad spend by powering up with Sprinklr.
September 21, 2021 • 5 min read
Customer experience (CX) efforts are growing in government, just like the private sector. But the nuances of getting the work done are different in government.
September 8, 2021 • 6 min read
A brand protection strategy is essential to building a healthy foundation for your social and digital marketing campaigns. Learn more about brand protection.
August 26, 2021 • 5 min read
These social selling platform features will help your sales teams grow their networks, find prospective clients, nurture relationships, and generate leads.
August 24, 2021 • 6 min read
One-size-fits-all marketing is no longer enough. We live in a fast-paced world, one dominated by the proliferation of social media and other digital channels that constantly compete for our time, attention, and business. Your customers are no longer in o…
August 6, 2021 • 5 min read
When people think about a business’ structure, they often think about a centralized model with linear reporting and clearly defined departments, all under one roof. But for many large, enterprise-scale businesses, this is rarely true. More often, there a…
May 25, 2021 • 5 min read
On March 30, Facebook announced that it will be deprecating its native analytics offering as of June 30, 2021. Facebook pointed marketers to its other business tools—including Facebook Business Suite, Ads Manager, and Events Manager—to help them understa…
April 1, 2021 • 2 min read
User-generated content (UGC) is a powerful way to incorporate statements, photos, and video from engaged participants into a campaign. UGC can tell a story from multiple points of view, painting a richer and more authentic picture than traditional market…
March 2, 2021 • 8 min read
It’s believed that word of mouth marketing officially kicked off in the early 1970s when psychologist George Silverman created “teleconfered peer influence groups.” These events brought physicians together to discuss the latest pharmaceutical products. A…
February 28, 2021 • 6 min read