Learn how benchmarking performance against your competitors, your own brand, and previous campaigns helps you navigate threats and identify opportunities.

How can you manage to be everywhere at once with a consistent voice on every channel? You’ll need five solutions that all work together...

Social suites that combine social media strategy with a Unified-CXM platform can more effectively drive the value of your social engagement. Learn more.

It’s impossible to remember everything With the rising popularity of conversational chatbots, simple customer queries are now handled automatically. That’s great for customers because they get faster answers, and it’s great for companies because it lets …

Here are the facts: 84% of consumers trust online reviews as much as a personal recommendation, and consumers are also willing to spend 31% more on a business with excellent reviews. In other words, customers are paying close attention to feedback about …

I am thrilled to celebrate with all of our employees, customers, and partners around the world that today Sprinklr was named to the 2021 Fortune Best Workplaces in New York™ list! Great Place to Work® and Fortune magazine have honored Sprinklr as one of …

Today, Sprinklr is a publicly traded company on the New York Stock Exchange: CXM. This is an incredibly humbling milestone, and the beginning of an exciting new chapter in our journey. Everything we’ve built and accomplished over the past decade has led …

Creating a unified customer experience is critical for brands to differentiate themselves from the competition and delight customers. Over the past few weeks we’ve discussed how to: Understand customers’ changing expectations and the impact on your brand…

As we discussed in our last blog post, customer expectations have changed: Customers want an experience that is increasingly personal, real-time, and on the customer’s preferred channels. Today, we’re going to talk about the first step, which is building…

If you use the terms “social monitoring” and “social listening” interchangeably, you’re not alone. But, it’s important to realize that the difference goes beyond semantics. Despite the fact that the two terms are often used interchangeably, they represen…

Media-savvy brands have known for years that every Facebook post from a delighted customer or tweet from a disgruntled former employee represents a voice: a real person with family, friends, and meaningful influence in their respective networks. A social…

Business leaders are catching on to the importance of customer experience management (CXM); in fact, 91% of organizations surveyed said they aspire to be among the customer experience leaders in their industry. At the same time, many seem stuck in the as…