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Make customers happier with a unified customer experience.

Top 6 ways CMOs build better customer experiences
Unified-CXM
Top 6 ways CMOs build better customer experiences

Customer experience is the new brand. Learn how CMOs can build better customer experience with a wide range of strategies to make & keep customers happy at every turn.

Karishma Borkakoty
December 6, 202211 min read

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Sprinklr unifies CXM and CRM with Salesforce
Unified-CXM
Sprinklr unifies CXM and CRM with Salesforce

With this partnership, Salesforce and Sprinklr will work together with Accenture to identify mutual accounts and bring combined solutions to market for global enterprise customers.

Jay Vigeland
November 10, 20224 min read

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CX priorities in 2022: tips to provide a positive customer experience
Unified-CXM
CX priorities in 2022: tips to provide a positive customer experience

What strategies should organizations prioritize to deliver great customer experiences? Consider these tips and techniques as you refine and evaluate your CX.

Shawna Malecki
March 18, 20224 min read

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BWT Alpine F1® Team and Sprinklr: creating the perfect fan engagement vehicle
Unified-CXM
BWT Alpine F1® Team and Sprinklr: creating the perfect fan engagement vehicle

BWT Alpine F1 Team taps Sprinklr to build a “digital vehicle,” a unified platform that will connect deeply and in real-time with fans in five key areas. Learn more.

Sprinklr Team
March 9, 20224 min read

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Happy customers buy more
Unified-CXM
Happy customers buy more

Since the pandemic began, organizations have faced a decade’s worth of digital transformation compressed into just under two years.

Paul Herman
February 9, 20226 min read

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3 competitive benchmarking strategies for the media and entertainment industry
Unified-CXM
3 competitive benchmarking strategies for the media and entertainment industry

Though consumers prefer digital channels, many media and entertainment brands are slow to revise their digital strategy. Get started with these 3 strategies.

Elizabeth Shaw
January 19, 20224 min read

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Food and Beverage industry spotlight: 3 strategies for effective competitive benchmarking
Unified-CXM
Food and Beverage industry spotlight: 3 strategies for effective competitive benchmarking

For Food & Beverage brands, an unpredictable landscape has made already fierce competition even fiercer. Here are 3 benchmarking strategies to employ.

Elizabeth Shaw
December 23, 20214 min read

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Unify your digital transformation and customer experience strategies
Unified-CXM
Unify your digital transformation and customer experience strategies

Companies are missing an important element to their digital transformation strategies: customer experience (CX) transformation.

Drew Tambling
December 15, 20215 min read

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New technology industry trends: Is your tech brand using these 3 competitive benchmarking strategies?
Unified-CXM
New technology industry trends: Is your tech brand using these 3 competitive benchmarking strategies?

Learn how benchmarking performance against your competitors, your own brand, and previous campaigns helps you navigate threats and identify opportunities.

Elizabeth Shaw
November 30, 20215 min read

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How to connect with customers and create a more human customer experience
Unified-CXM
How to connect with customers and create a more human customer experience

How can you manage to be everywhere at once with a consistent voice on every channel? You’ll need five solutions that all work together...

Wendy Mikkelsen
October 29, 20213 min read

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Building a better Social Suite: 12 features that fuel your enterprise-wide social media strategy
Unified-CXM
Building a better Social Suite: 12 features that fuel your enterprise-wide social media strategy

Social suites that combine social media strategy with a Unified-CXM platform can more effectively drive the value of your social engagement. Learn more.

Chaitanya Goyal
October 20, 20216 min read

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The 4 best competitive benchmarking strategies for the pharmaceutical industry
Unified-CXM
The 4 best competitive benchmarking strategies for the pharmaceutical industry

Learn how leveraging competitive benchmarking data can help track performance internally to identify opportunities and navigate threats.

Elizabeth Shaw
October 11, 20215 min read

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