Unified-CXM
Make customers happier with a unified customer experience.

How to protect your brand reputation in the social media minefield?
Discover how to manage and protect your brand online while navigating reputational risks.
Vanipriya Moorthi
May 24, 2023 8 min read

Why you should obsess over building a community of people who love you
Discover the power of brand communities and how they can help your business thrive
Karishma Borkakoty
May 22, 2023 11 min read

Creating a Life Centricity Strategy with Accenture, Adobe & Sprinklr
What if brands took into account the whole picture of your life, and understood that your needs changed throughout the day/week/month? This type of marketing is what Accenture calls life centricity.
Sprinklr Team
April 10, 2023 4 min read

Set your team up for success with tailored onboarding
Accelerate time-to-value and boost customer retention in the first 90 days with tailored product onboarding. Take the shortest path to value realization.
Naveen H
March 28, 2023 6 min read

Why businesses need enterprise social listening platforms in 2023
Learn how social media crisis management can help detect crisis early & mitigate their social and financial impact on your brand.
Karishma Borkakoty
March 3, 2023 6 min read

Top 6 ways CMOs build better customer experiences
Customer experience is the new brand. Learn how CMOs can build better customer experience with a wide range of strategies to make & keep customers happy at every turn.
Karishma Borkakoty
December 6, 2022 11 min read

Sprinklr unifies CXM and CRM with Salesforce
With this partnership, Salesforce and Sprinklr will work together with Accenture to identify mutual accounts and bring combined solutions to market for global enterprise customers.
Jay Vigeland
November 10, 2022 4 min read

CX priorities in 2022: tips to provide a positive customer experience
What strategies should organizations prioritize to deliver great customer experiences? Consider these tips and techniques as you refine and evaluate your CX.
Shawna Malecki
March 18, 2022 4 min read

BWT Alpine F1® Team and Sprinklr: creating the perfect fan engagement vehicle
BWT Alpine F1 Team taps Sprinklr to build a “digital vehicle,” a unified platform that will connect deeply and in real-time with fans in five key areas. Learn more.
Sprinklr Team
March 9, 2022 4 min read

How to effectively manage a social media crisis and save your brand in 2023
Social media has made connecting with other people easier than it’s ever been in human history. We can keep in touch with people all over the globe at any time of day, switch seamlessly between communication platforms, and constantly keep tabs on our fri…
Karishma Borkakoty
March 1, 2022 7 min read

Happy customers buy more
Since the pandemic began, organizations have faced a decade’s worth of digital transformation compressed into just under two years.
Paul Herman
February 9, 2022 6 min read

3 competitive benchmarking strategies for the media and entertainment industry
Though consumers prefer digital channels, many media and entertainment brands are slow to revise their digital strategy. Get started with these 3 strategies.
Elizabeth Shaw
January 19, 2022 4 min read