Unified-CXM
Make customers happier with a unified customer experience.

Top 6 ways CMOs build better customer experiences
Customer experience is the new brand. Learn how CMOs can build better customer experience with a wide range of strategies to make & keep customers happy at every turn.
Karishma Borkakoty
December 6, 2022 11 min read

Sprinklr unifies CXM and CRM with Salesforce
With this partnership, Salesforce and Sprinklr will work together with Accenture to identify mutual accounts and bring combined solutions to market for global enterprise customers.
Jay Vigeland
November 10, 2022 4 min read

CX priorities in 2022: tips to provide a positive customer experience
What strategies should organizations prioritize to deliver great customer experiences? Consider these tips and techniques as you refine and evaluate your CX.
Shawna Malecki
March 18, 2022 4 min read

BWT Alpine F1® Team and Sprinklr: creating the perfect fan engagement vehicle
BWT Alpine F1 Team taps Sprinklr to build a “digital vehicle,” a unified platform that will connect deeply and in real-time with fans in five key areas. Learn more.
Sprinklr Team
March 9, 2022 4 min read

Happy customers buy more
Since the pandemic began, organizations have faced a decade’s worth of digital transformation compressed into just under two years.
Paul Herman
February 9, 2022 6 min read

3 competitive benchmarking strategies for the media and entertainment industry
Though consumers prefer digital channels, many media and entertainment brands are slow to revise their digital strategy. Get started with these 3 strategies.
Elizabeth Shaw
January 19, 2022 4 min read

Food and Beverage industry spotlight: 3 strategies for effective competitive benchmarking
For Food & Beverage brands, an unpredictable landscape has made already fierce competition even fiercer. Here are 3 benchmarking strategies to employ.
Elizabeth Shaw
December 23, 2021 4 min read

Unify your digital transformation and customer experience strategies
Companies are missing an important element to their digital transformation strategies: customer experience (CX) transformation.
Drew Tambling
December 15, 2021 5 min read

New technology industry trends: Is your tech brand using these 3 competitive benchmarking strategies?
Learn how benchmarking performance against your competitors, your own brand, and previous campaigns helps you navigate threats and identify opportunities.
Elizabeth Shaw
November 30, 2021 5 min read

How to connect with customers and create a more human customer experience
How can you manage to be everywhere at once with a consistent voice on every channel? You’ll need five solutions that all work together...
Wendy Mikkelsen
October 29, 2021 3 min read

Building a better Social Suite: 12 features that fuel your enterprise-wide social media strategy
Social suites that combine social media strategy with a Unified-CXM platform can more effectively drive the value of your social engagement. Learn more.
Chaitanya Goyal
October 20, 2021 6 min read

The 4 best competitive benchmarking strategies for the pharmaceutical industry
Learn how leveraging competitive benchmarking data can help track performance internally to identify opportunities and navigate threats.
Elizabeth Shaw
October 11, 2021 5 min read