Media Monitoring Tool

Get a unified view of 2 million daily news articles from traditional and digital channels. In one place.

PR and communications teams are being asked to do more with less. How can they stay on top of 24/7 news and consumer cycles on traditional and digital media channels? Sprinklr Media Monitoring & Analytics delivers the AI-powered, 360° view they need to protect your brand reputation in real time – while also empowering them to measure impact, prove value and demonstrate ROI.


of PR and comms professionals say that they can improve on measuring and proving their team’s impact on key business goals.


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Sprinklr is trusted by the world's biggest brands
Unlock the industry’s most comprehensive media coverage.

Never miss a single mention across traditional channels by monitoring news, blogs, print, broadcasts and radio – and unifying it with coverage of more than 30 digital channels (including podcasts and social media) in a single media monitoring tool.

Quantify your PR success with centralised media measurement.

Sprinklr’s AI clustering algorithm aggregates billions of messages from more than 500 million daily conversations across traditional and modern channels – reducing time-consuming manual event analysis while helping your teams measure the impact and value of your efforts.

Stay on top of crucial stories – and ahead of social media crises.

Media Monitoring & Analytics uses AI-based crisis detection to create early-stage alerts for events that are generating social buzz. It also ensures that you’re notified whenever top-tier publications or sites are talking about your business or products, so you can proactively safeguard your brand reputation.

Interested in trying out Social media monitoring?

Sprinklr Social's self-serve plan now comes with in-built listening and insights capabilities. Try it for free!

A crisis can spread worldwide in just an hour – but most brands need 21 hours to respond. How can a media monitoring tool improve efficiency?

54% of marketers and PR professionals identify reaction time as one of the biggest challenges in crisis management. With the 24-hour news cycle – and because consumers now prefer to interact with brands and consume media on digital and social channels – teams now have less time than ever to launch a crisis plan. How can they monitor and react to crises swiftly and effectively on a global scale?

The key is a unified approach to media intelligence that brings 24/7 monitoring of traditional and digital channels together in one media monitoring tool. Sprinklr Media Monitoring & Analytics leverages the world’s only unified customer experience management (Unified-CXM) platform to capture and analyse data from news, blogs, print, broadcast, radio and more than 30 digital and social channels in real time – and reveal the actionable, AI-powered insights that ensure your team has the information they need to strategise quickly, mitigate crises and protect your brand.

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Optimise the precision of PR measurements and maximise your team’s efficiency during crises with Sprinklr.

Connect with our experts to discuss your goals and explore how AI-powered media monitoring tools can help you:

Go beyond keyword-based crisis reporting with AI-powered stories that integrate real-time data across channels for effective measurements

Mitigate brand reputation risks with real-time crisis alerts and automated workflows that quickly strategise your action plan

Benchmark your brand against competitors with an industry-standard reputation scorecard driven by AI classifiers

Never miss out on critical brand mentions across 5 traditional and more than 30 digital and social channels.

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Monitor, analyse and derive insights from over 400,000 online news domains, millions of blogs/forums, podcasts, over 10,000 paywalled news, print and broadcast channels, and more than 30 digital social channels, including the Twitter and Reddit firehose (with much more in the pipeline).

Measure your PR efforts more precisely by leveraging AI to remove 90% of the noise and reveal actionable insights.

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Conduct event-level monitoring and reporting – without the need for extensive keywords – with PR stories that automatically group media content about an event in more than 15 languages.

Automate crisis management processes and reduce response time by up to 70%.

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Identify and get alerts on potential crises around key brand reputation pillars and your campaign performance at an early stage – and keep your brand one step ahead when it matters most.

Find out more

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How P&G leveraged Sprinklr for daily insights to steward important campaigns amid shifting political and social contexts – while mitigating risk and preserving brand reputation.

Leveraging real-time media monitoring across more than 14 global teams

P&G utilised Sprinklr’s Media Monitoring tool to capture more than five million brand mentions across languages – and share them with PR teams located around the globe.

Unifying PR measurement across channels

P&G’s PR teams are now capable of identifying and analysing mentions from both traditional and modern channels using one unified tool – driving more consistent and accurate measurements.

Reducing time-consuming, expensive manual effort via automated newsletters

Sprinklr’s newsletter builder gave P&G’s PR teams a streamlined, cost-efficient way to build their newsletters – branded and customised according to specific regional or industry needs.

Get the Transforming your omni-channel marketing strategy in 2021 eBook.

  • Discover how to build, implement and manage a unified strategic vision across more than 30 digital and social channels.

  • Learn what it takes to produce speedy and relevant content across global, local and external teams.

  • Identify ways to optimise and strategise your campaigns with real-time data.

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Sprinklr named a Leader in The Forrester Wave™: Social Suites, Q3 2021

Sprinklr is recognised as a Leader in Social Suites by Forrester Research, for the ability to deliver 'across all social media needs at equal depth – listening, customer service, organic publishing and advertising – plus some secondary social products, like influencer management and employee advocacy'.

Read the report
‘Sprinklr good for large companies’

‘Sprinklr makes social media management and tracking metrics easy. At our company, we manage multiple channels across several US states, and each channel has a unique audience and voice.’

– Review on G2

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Updated as of 30/08/2023

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