MEDIA MONITORING AND ANALYTICS PLATFORM
Accurately measure media coverage and PR KPIs
Monitor brand mentions, discover trends and build an effective PR strategy.![Accurately measure media coverage and PR KPIs](http://images.ctfassets.net/ukazlt65o6hl/6mPZawvWcPblV1oW6makoR/d0e619e506acba7aca72e16c6a9e05e2/MMA_Hero_Image.png?w=3840&q=50&fm=webp)
The world's leading brands trust Sprinklr Insights
Measure the success of your PR initiatives
Never miss coverage related to your brand by monitoring 400K+ online news channels, blogs as well as print and broadcast media and enhance this with social listening data.
![MMA Mesure success](http://images.ctfassets.net/ukazlt65o6hl/2J7KEFvkv9u9qZf5FkR3eU/0c89b7f4075e10fc64a82484a8434984/MMA_Mesure_success.png?w=3840&q=50&fm=webp)
Compare and benchmark against competitors
Benchmark media coverage across your brand, products, PR campaigns or even executives by leveraging performance scorecards.
![MMA Benchmark against competition](http://images.ctfassets.net/ukazlt65o6hl/NGNmvjH1kz9mHiF5hbPRz/1495636fb4e935823bf7d3e411bc4b33/MMA_Benchmark_against_competition.png?w=3840&q=50&fm=webp)
Protect your brand reputation by proactively detecting crises
Leverage AI-powered alerts to proactively flag crises and brand reputation risks and resolve them before they escalate.
![MMA Crisis](http://images.ctfassets.net/ukazlt65o6hl/5a3UzsWHBYzCjuJZk2UjsN/cf00e8899ed07976fb598996e787726d/MMA_Crisis.png?w=3840&q=50&fm=webp)
Sprinklr resources
Learn how to optimize the precision of PR measurements and maximize your team’s efficiency during crises.
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