Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

Marketing

The following features are introduced to the Marketing module for improved experience and efficiency:

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Resource Management

Sprinklr Marketing introduces Resource Management, a new capability that helps teams manage people more effectively, maximize resource utilization, and deliver work on time. Resource Management integrates seamlessly with Content Marketing and Project Management, ensuring the right skills and availability align with the right campaigns, projects, and tasks.

With Resource Management, you can:

• View availability: Use the Capacity Planner to see real-time team capacity and avoid overutilization or underuse.

• Manage skills: Maintain a centralized view of team skills and intelligently match resources to campaigns and tasks based on skill fit.

• Plan by role: Create resource plans using predefined roles before raising resource requests..

• Request and approve resources: Submit and approve resource requests quickly without email back-and-forth.

• Track time and leave: Log hours worked and time off to accurately capture actual effort.

• Resource reporting: Monitor utilization and efficiency, and forecast future resource demand with ease.

This release enables teams to plan smarter, execute faster, and gain clearer visibility into resource usage across initiatives.

Controlling Fields in Request Forms​  

Sprinklr now supports controlling fields for custom fields in request forms, giving you greater control over field visibility and access. Based on the value selected in a controlling field, you can restrict the visibility of values in dependent fields. 

For example, when creating a campaign request, you can set ‘Region’ as a controlling field and ‘Country’ as the dependent field. If a user selects EMEA as the region, the Country field will display only countries within the EMEA region. 

This enhancement adds an extra layer of organization and governance to custom field management, while reducing manual effort and preventing duplicate properties. 

Improved Notifications for Request Management​ 

We enhanced Request Management notifications to provide clearer context and better visibility into request activity. This update adds richer notification details to help you quickly understand and act on updates. 

Key improvements include: 

• Request ID included in platform notifications for comments, @mentions, and actions on a request. 

• Email notification previews that show a snapshot of the request along with key details such as Request ID, Requester, and other relevant context for request submissions, updates, and task changes. 

These enhancements improve efficiency, make it easier to track request activity, and reduce the risk of missing important updates. 

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Multi-Association on Requests ​

The request management workflow now supports association of multiple entities with a single request. Previously, each request could link to only one entity, and you could not remove that association once added. This update includes the following enhancements to improve flexibility and overall usability. 

• Associate multiple entities such as campaigns, sub-campaigns, projects, and messages, with a single request if its build your own type request form. For example, you can now link a campaign and multiple messages on a single request. 

• Disassociate entities from a request directly from the Third Pane. 

• View associated entities in both the Overview tab and the Associated Entities tab. 

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Support for Automated Sub-Campaign Creation in Campaign Update Rules​ 

We have added Create Sub-Campaign as an Action within Campaign Update Rules, enabling you to automatically create sub-campaigns when an existing campaign is updated. Previously, rules supported automatic sub-campaign creation only at the time of campaign creation, not during edits or updates. 

With this update, you can configure campaign update rules to automatically generate sub-campaigns whenever a campaign is modified, further streamlining campaign management and automation.

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Custom LLM for Image Generation in AI+ Studio​ 

Sprinklr now supports selection and deployment of custom LLM models through AI+ Studio for image generation. Currently, image generation in Sprinklr relies exclusively on Sprinklr LLM models. With this update, you will now be able to generate images using your own custom LLM models in Sprinklr.  

Advertising

The following features are introduced to the Advertising module for improved experience and efficiency:

TikTok: Upgraded Smart+ Campaigns 

Sprinklr now supports TikTok Upgraded Smart+ Campaigns, enabling you to create and publish campaigns using existing creatives while applying consistent Smart+ automation across all TikTok ad surfaces. You can choose to use channel-recommended optimizations or switch to manual controls as needed. 

Key enhancements include: 

• Multi Ad Set Support: Add multiple ad sets to a single campaign and target multiple audiences. 

• Up to 50 Creatives per Ad: Use up to 50 creatives—including videos, video posts, and carousels—within one ad, similar to Meta’s Dynamic Creative Optimization (DCO). 

• Flexible Budgeting: Run Smart+ campaigns with both CBO and non-CBO modes. 

These enhancements simplify campaign creation, offer flexible budgeting and targeting controls, support richer creative and catalog setups, and leverage AI-powered optimization to improve delivery and performance across Smart+ campaigns. 

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Custom Entity Selection and Preview in Ads Manager

We have simplified the use of Custom Entities in Ads workflows, making it easier to select and preview them during campaign publishing and preview workflows. This update ensures better alignment between how you manage entity data and how you use it in campaigns.

When previewing a Paid Initiative in Ads Manager, you can now select a Custom Entity type and preview key metadata—such as name, description, and other primary attributes—directly within the same modal. This improvement enhances discoverability and helps ensure accuracy before publishing.

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TikTok: Unified Interests and Behavior Targeting 

We have unified all interests and behavior targeting categories into a single section called Unified Interests and Behaviors. This section now includes: 

• Interests 

• Additional Interests 

• Video Interactions 

• Video related actions 

• Actions time period 

• Creator Interactions 

• Interacted with creators 

• Hashtag Interactions 

With this update, you can efficiently search for and select the relevant interests and content interactions in one place. The change aligns Sprinklr with TikTok’s native experience, removes fragmented targeting fields, and improves overall usability. 

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TikTok: Disable Search Placements for Allowlisted Accounts 

With this release, Sprinklr has introduced the ability for allowlisted accounts to once again disable Search Ads and Search Feed placements when creating or cloning TikTok ads. Previously in the 20.10 release, we had removed the option to opt out of Search Results and Search Feed sub-placements to align with TikTok’s platform changes.  

Pinterest: Enhanced Age Range Targeting 

Pinterest has updated age range targeting by introducing separate minimum and maximum age fields, replacing the previous single age selection. To align with this change, Sprinklr now provides individual Min and Max Age fields. You can now select a minimum age between 18 and 65, and a maximum age between 18 and 65+. 

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TikTok - Custom Identity Creation and Selection 

In the 20.10 release, we removed the ability to create and select Custom Identities to align with TikTok’s platform changes. With the current release, you can once again create, select, and retain Custom Identities. 

Pinterest: Idea Ads 

You can now create Pinterest Idea Ads directly from Sprinklr. With this release, we have added the Publish as Idea Ad option in the Add New Creatives window, allowing you to create and launch Pinterest Idea Ads without leaving Sprinklr. 

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TikTok - Enhanced Spark Ads Recommendation

We have enhanced Spark Ads recommendations for boosted TikTok posts. When you click Boost Recommendation for this post in the post third pane, it displays a message highlighting why the post is recommended and which objective types to use. The recommendation is based on performance analysis from the past six months, helping you identify and boost high-performing posts more effectively. 

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TikTok: Enhanced Search Ads with Automated Keywords, Smart Text, and Keyword Bidding

We have introduced new capabilities for TikTok Search campaigns that help you efficiently generate and manage keywords and ad text while optimizing performance. The key enhancements include: 

• Automated Keywords (Audience-Level Toggle): Enable Automated Keywords at the audience level to automatically expand relevant search queries. 

• Keyword Recommendations: Receive TikTok keyword suggestions based on your seed (assets, URLs, or terms) directly within the build flow, eliminating the need for manual research. 

• Smart Text: Generate multiple Smart Text options for ad titles using your assets and context, providing quick, on-brand copy starters. Smart Text remains hidden in unsupported (Smart+) flows. 

• Keyword Bidding: Set a Cost Cap per Click (CPC) for Traffic objectives to maintain predictable CPCs and better control spend while scaling. 

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Facebook: Teen Targeting and Radius Targeting Restrictions

Sprinklr now enforces teen targeting restrictions and city-based radius targeting to align with Meta’s latest targeting policies. This update applies the following targeting rules consistently across all workflows: 

• Thailand: Restrictions apply up to age 20. 

• Indonesia: Restrictions apply up to age 21. 

• EU, EEA, and Switzerland: Ads cannot target users under 18. 

• Radius Targeting: Allowed only when age thresholds are met and the radius falls within the permitted range of 10–50 miles. 

To support compliance, Sprinklr now displays clear inline warnings that highlight restricted targeting options and objectives removed by Meta. These changes help prevent campaign errors, improve transparency, and strengthen privacy and safety protections for teens. 

Meta: Support for Testimonials in IG Partnership Ads 

Sprinklr now supports Testimonials for Instagram Partnership Ads. You can add partner testimonials directly from Sprinklr to share their experience with your product or service. Testimonials appear as quick, text-only endorsements in the ad’s comments, helping build trust and authenticity for your brand. 

Meta: Location Customization Deprecation 

To align with Meta’s deprecation of Location Customization, Sprinklr has removed this option from all workflows. Existing campaigns that use location customization will remain visible in the platform but will now be flagged as deprecated. 

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Nextdoor Ads Integration: Publishing Now Supported in Sprinklr 

Sprinklr now supports publishing for Nextdoor ad campaigns, enhancing your ability to manage paid media from a single platform. You can now launch and configure Nextdoor campaigns and creatives directly from Sprinklr for the following objectives:  

• Brand Awareness  

• Website Visits  

Currently, Sprinklr does not support publishing for Lead Generation or Website Conversion campaigns. To run these, you must launch them directly from Nextdoor.  

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Automated Ads: Expanded Feed Support for Key TikTok and Meta Fields 

We have expanded feed support to cover all key fields required to fully automate TikTok and Meta campaign setup. This update removes the need for manual configuration and ensures consistency across catalog, audience, and device settings. 

New feed-supported fields include: 

• TikTok: Pull Catalog IDs, Product and Set IDs, Catalog Video IDs, Audience Interests, and Mobile Device Price directly from feed values. 

• Meta:  Pull Catalog Selection, Product Sets, and Dynamic Item Template (DIT) values directly from feeds for catalog-based Media ads, Carousel Ads, and Collection Ads in automated campaigns. 

Ads Reporting: Deprecation of Facebook Impressions Metrics in Unified Analytics

Sprinklr has deprecated Facebook Impressions metrics and introduced Views metrics in Unified Analytics and Unified Performance Analytics to align with Meta’s recent platform changes. You can now use the new Views metrics as the recommended replacement for Impressions, as advised by Meta. 

Automated Ads: Snapchat Pull-from-Feed Parity 

Sprinklr now updates existing automated Snapchat campaigns when feed data changes. When you sync data into a feed or an automated campaign, Sprinklr automatically refreshes all fields marked as Pull from feed, eliminating the need for manual updates and ensuring data consistency. 

Ads Reporting: Support for Threads Metrics

Sprinklr now supports Threads metrics in Ads Reporting, allowing you to visualize data for Threads ads in Ads Reporting dashboards.

Unified Analytics: Support for New Dimensions and Metrics

Sprinklr has expanded Unified Analytics with new dimensions, metrics, and improved usability enhancements. This update also adds clear descriptions for all dimensions and metrics to make reporting easier to understand. 

Key enhancements include: 

• Added descriptions for all dimensions and metrics in Unified Analytics. 

• Enabled report viewing for multi-select custom fields. 

• Added new dimensions: Ad Creative Type and Is IG Collab Post. 

• Added new metrics: Snapchat View Time (Paid), Snapchat Clicks (Paid), and Snapchat View Completion (Paid) in Unified Analytics. 

Snapchat: Lifetime Retention for Customer Lists 

Sprinklr now supports lifetime retention for Snapchat audience segments created through Segment Activation. By default, the system sets retention to lifetime (9999 days), and you can change it as needed. 

This update removes the previous 180-day expiration, simplifies audience management, and helps maintain targeting accuracy for long-running campaigns. 

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​Facebook: Improvement in Video Selection for Facebook Video Engagement Audiences 

We have improved the video selection process when creating Facebook Video Engagement custom audiences to better align with the native Facebook experience. Previously, only recently used video ads were available for selection. With this update, all video ads associated with a paid initiative are now available to choose from when building Facebook Video Engagement custom audiences. 

Facebook: Messenger Inbox Placement Deprecation 

Starting November 11, Facebook will no longer support the Messenger Inbox placement for campaigns. To align with this change, we have removed the Messenger Inbox placement option from campaign workflows in Sprinklr. 

Any existing campaigns that were using the Messenger Inbox placement will continue to run without interruption, and no action is required from you. After November 11, these campaigns, including the ones using Advantage+ placements will continue running, but without the Messenger Inbox placement. 

Facebook: Add or Update Beneficiary Details Directly from Sprinklr

You can now add and update the Beneficiary Name and ID for verified beneficiaries in Australia, Singapore, and Taiwan directly from Sprinklr. Previously, beneficiaries in these regions became available in Sprinklr only after publishing at least one ad set from the native platform using the approved beneficiary and payer. This update improves the overall user experience and makes it easier for ad agencies and teams without access to the native platform to manage beneficiary details for Meta ads. 

Checklist Parity Across Channels

We have expanded the Automated QA checklist parity coverage across TikTok, LinkedIn, Pinterest, and Snapchat to improve coverage and reduce missed policy or setup issues. These additions ensure more consistent checklist usage across channels. 

Key updates include: 

• TikTok: Added checks for Limited Inventory, Category and Vertical Exclusions, Frequency Caps, Video Sharing, and IAS Viewability and Measurement Tags. 

• LinkedIn: Added checklist fields for Age Range and Gender within detailed targeting. 

• Pinterest: Added checks for Frequency Target Interval, Frequency Target Value, and Performance+ targeting. 

• Snapchat: Expanded the CHE Campaign check to include additional objectives beyond Brand Awareness. 

Additionally, we have added support for a logical AND operator for multi-select Age Range values for Pinterest and TikTok. 

X: Website Traffic and Organic Post Publishing Updates

To align with X’s latest publishing requirements for Website Traffic campaigns and posts containing URLs, Sprinklr has updated its publishing options as follows: 

• Image and Video post types are no longer available for the Website Traffic objective. 

• The Publish as Promoted-only Post option can no longer be unchecked for organic post creation.  

• Posts that include links in the text can no longer be promoted. If you add a URL in the Text field of the Creative form, Sprinklr will disable the option to save the creative. 

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Facebook: Support for Video Ads and Placement Asset Customization on Threads

Sprinklr now supports Video ads and Placement Asset Customization (PAC) for Threads ads, aligning with native platform capabilities. You can select Video as the media post type and use Threads Feed as a placement customization for assets across the Brand Awareness, Traffic, Engagement, Leads, and Sales objectives. 

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Facebook: Language Asset Customization for Advantage+ Catalog Carousels

Sprinklr now supports Language Asset Customization (LAC) for Advantage+ Catalog Carousel Ads, aligning with Facebook’s native capabilities. With this update, you can customize creative elements including images, videos, headlines, and body text, to deliver ads in different languages and reach multilingual audiences directly from Sprinklr. 

Advanced Cloning Usability Improvements

We have enhanced the clarity and usability of advanced cloning options for Ad Sets and Ad Variants by removing ambiguous terminology and adding better in-context guidance  

to clearly indicate where cloned ad sets and ads will be placed. 

These enhancements make it easier to distinguish between cloning within the current structure and cloning into a different Paid Initiative or Ad Set. 

X: Hashtag Validations in Ad Body

X no longer allows hashtags in ads, as its AI-powered recommendation system no longer relies on them for engagement. To stay aligned with this change, Sprinklr has introduced the following enhancements to enforce hashtag restrictions across the platform - 

• Added validations across ad creation, editing, cloning, and bulk workflows to prevent publishing ads that contain hashtags.  

• Displayed clear, inline error messages that prompt users to remove hashtags to ensure ad approval and uninterrupted delivery. 

These updates help reduce ad rejections and prevent campaign disruptions caused by inadvertently including hashtags in X ads. 

Default Advantage+ Audience

Sprinklr has upgraded from Meta API v22 to v23 to align with the latest platform version. With this update, Advantage+ Audience is now enabled by default for all new ad sets across objectives, while existing ad sets remain unaffected. 

Facebook: Campaign Optimization with Opportunity Score

Sprinklr now supports Opportunity Score, Meta’s new optimization tool that helps you improve campaign performance by identifying and prioritizing high-impact recommendations in near real time. The key features in this update include: 

• Opportunity Score and Recommendations: View a 0–100 score at the campaign, ad set, and ad levels, along with actionable recommendations and estimated performance lift. 

• Interactive and Trackable Actions: Review or apply recommendations directly in Ads Manager, track updates for audit purposes, and use a dedicated column to quickly identify entities with actionable recommendations. 

Meta: Unified Advantage+ Shopping and App Campaigns 

Sprinklr now supports a single workflow for Advantage+ Shopping Campaigns (ASC) and Advantage+ App Campaigns (AAC), aligning with Meta’s streamlined campaign creation experience. This update replaces fragmented workflows that previously required separate flags and manual configuration. 

With this release, you can create ASC and AAC campaigns in a single flow with automatic state determination based on Advantage+ budget, audience, and placement settings. You can also use “Use as Suggestion” for Age and Gender to retain granular control, while Advantage+ state banners clearly indicate campaign eligibility. 

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