Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

Marketing

The following features are introduced to the Marketing module for improved experience and efficiency:

Introducing Task Tab in Campaigns for Improved Task Management

Sprinklr now introduces Task Tab within Campaigns to deliver a more flexible, unified, and streamlined task management experience.

Previously, users could only create and update campaign or sub-campaign tasks through the campaign third pane, which limited flexibility and required multiple clicks. With this update, the new Task tab offers a more intuitive and efficient way to manage campaign tasks.

Key Features:

• Task Sheet: View, manage, and add all tasks, including workflow and ad-hoc tasks in a single unified view.

• Multiple Task Views: Add Sheet, Kanban, Timeline, and Calendar views to manage tasks based on your preferred workflow.

• Status Templates: Create and manage custom task status templates to fit your team’s processes.

• Task Dependencies: Visualize and manage task relationships to track interdependent work more effectively.

The Campaign Task Tabs also include advanced features already available in Project Management, such as formulas, roll-ups, summaries, and much more. For more details, refer to Task Management.

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Project Management: Enhancements to Task Third Pane

We have enhanced the task third pane to improve usability and ensure a consistent UI across Project and Content Management workflows. The key update includes changes to the Overview and Properties tab -  

• Overview Tab: We’ve updated the Overview tab to display the Assigned By field upfront, replacing the previously shown  Priority  field. You no longer need to open the Activity or Properties tab to see who assigned the task. This change allows you to easily view both the Assigned To  and  Assigned By  fields at a glance, making task delegation more transparent. 

• Properties Tab – The Properties tab now displays custom fields based on their relevance and context: 

  • When you open a task from a Project/Campaign task sheet/Timeline view, the tab shows only the custom fields configured for that view. You can click Show All Fields to reveal additional fields used in other task views within the same project. 

  • When you open a task from other screens such as  Production Dashboard, Search, or Notifications, the tab displays all custom fields from across task views in the project. 

Advertising

The following features are introduced to the Advertising module for improved experience and efficiency:

Smart Compliance Integration in Quick Publisher

We have integrated AI-powered Smart Compliance in Quick Publisher to ensure that your social media posts published using Quick Publisher adheres to brand guidelines defined by the brand manager. By automating the compliance process and routine brand checks, Smart Compliance ensures brand consistency while reducing potential legal risks and maintaining brand integrity. For more details, refer to Smart Compliance Integration in Quick Publisher.

Ads Manager Copilot: Bulk Update Ad Entities with AI-powered Chat Interface

Sprinklr now allows you to bulk update ad entities directly through the Ads Manager Copilot's AI-powered chat interface. Simply describe your intended action in natural language, and the chatbot will handle updates for budgets, statuses, names, custom fields, and more.

This enhancement replaces the manual macro workflow—eliminating the need to filter records or configure fields and operators—making bulk updates faster, easier, and more intuitive. For step-by-step instructions, refer to Bulk Updating Ad Entities Using Ads Manager Copilot.

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Meta: Ads in Threads

Sprinklr now supports running ads in Threads. With this update, we are adding two new ad placements – Thread and Threads feed, which will be enabled by default for any new campaign using either Advantage+ or Manual Placements. You can opt out of the Threads Feed placement when using Manual Placements. Sprinklr also provides reporting support for these ad placements. 

Meta: Support for Incremental Attribution Settings

Sprinklr now supports Incremental Attribution and its corresponding reporting breakdown for Facebook campaigns. It uses machine learning models to predict whether a conversion was driven by an ad, helping optimize ad delivery.  

Using Incremental attribution helps you better understand the true impact of your ads by identifying how many conversions are incremental. 

You can enable Incremental Attribution In Sprinklr, by selecting it in the Attribution Settings field within the Budget and Schedule tab of the Ads Composer.  

Meta: Create Instagram Partnership Ads using Partnership Ad Code

Sprinklr now supports the creation of Instagram Partnership Ads using Partnership Ad Code. Previously, you could only create Partnership Ads with new creatives. With this update, you can enter the Partnership Ad Code provided by the creator in the Creatives screen. Sprinklr will then automatically fetch the associated post along with its details, allowing you to select it for your ad. 

Meta: Support for Advantage+ Detailed Targeting in Awareness Campaigns

Sprinklr now supports Advantage+ Detailed targeting for Facebook Awareness campaigns. Advantage+ detailed targeting (or using detailed targeting as a suggestion) can help improve your campaign performance by allowing Meta to reach a broader group of people than you defined in your detailed targeting selections.  

Meta: Age Range Targeting Update for HEC Campaigns in Europe

Sprinklr now supports updated age range targeting for credit opportunity ads in Europe under Meta’s Financial Products and Services Special Ad Category. Previously, Sprinklr restricted age targeting to 18–65+ for these campaigns. 

With this update, advertisers can now set a minimum age of: 

• 18 (default) 

• 21 

• 25 

This enhancement allows advertisers to meet industry and local compliance requirements and keeps Sprinklr aligned with Meta’s native capabilities. 

Meta: Improved Boost Post Workflow Validations for Usability

Sprinklr has enhanced the Boost Post workflow to address usability gaps and ensure smoother campaign execution when boosting Facebook and Instagram posts. 

Previously, users could: 

• Boost posts without setting a Beneficiary for regions where it is mandatory. 

• Boost Instagram posts using the Traffic objective without adding a required Call-to-Action (CTA), leading to publishing failures. 

With this update, Sprinklr now enforces the following validations: 

• Blocks boosting if a Beneficiary is not set when targeting EU, Taiwan, or Singapore. 

• Blocks boosting of Instagram posts without a CTA when using the Traffic objective. 

These updates help prevent errors, align with Meta’s requirements, and improve the overall user experience. 

TikTok: Deprecation of Search Results and Search Feed Placements

Effective October 22, 2025, TikTok will no longer allow advertisers to disable Search Ads and Search Feed placements. To align with this change, Sprinklr will automatically enable these placements by default for all supported TikTok campaigns. Going forward, you will no longer have the option to opt in or out of Search Ads and Search Feed placements in the Sprinklr UI. 

For all existing live and draft campaigns where these placements are currently disabled, Sprinklr will automatically include them, and the opt-out option will be removed. 

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TikTok: Custom Identity Deprecation

Starting December 31, 2025, TikTok will no longer support Custom Identity (ads with custom profile images and display names) as part of its efforts to improve platform transparency and build user trust by phasing out non-authentic ad entities.  

To align with this update, Sprinklr is removing the ability to create or select Custom User Identities during new ad creation.  

For existing non-Spark ads using Custom Identity: 

• Campaigns will remain active without any changes. 

• You can switch to an account-linked identity, but not to a Custom User Identity. Once switched, all custom identities will be disabled from selection. 

For draft entities using Custom Identity: 

• You can switch to an account-linked identity, but not to a Custom User Identity. As with existing campaigns, once you switch, Sprinklr will disable all custom identity options for that ad. 

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Snapchat: Target Cost Expansion to Pixel Add to Cart and Pixel Page View

This release adds Target Cost (tCPA) support for Pixel Add to Cart and Pixel Page View optimization goals, aligning Sprinklr with Snapchat’s recent updates. You will now have the option to use bid type of Pixel Add to Cart and Pixel Page View to set up target bid. 

Snapchat: Expansion of Chat Feed Placement to Additional Optimization Goals

Sprinklr now supports Snapchat’s Chat Feed placement for additional objectives and optimization goals, aligning with Snapchat's latest updates. 

With this release, the Chat Feed placement is available for the following optimization goals: 

• Pixel Purchase 

• Pixel Add to Cart 

• Pixel Page View 

• App Installs 

• App Purchase 

In addition, App Install Snap Ads, Single Image or Video Ads, and Story Ads are now eligible to deliver in the Chat Feed. 

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Snapchat: Support for Additional Conversion Locations in New Objectives

Sprinklr now supports additional conversion locations for Snapchat’s Leads and Traffic objectives, aligning with Snapchat’s native capabilities. 

• Leads Objective: Call, Text 

• Traffic Objective: Public Profile, Call, Text 

This update ensures you can fully leverage Snapchat’s expanded conversion options directly within Sprinklr. 

Pinterest: Enforcement of GEO/Location Targeting for Audience Creation

Sprinklr now enforces Location (GEO) targeting for all Pinterest audience creation, in alignment with Pinterest’s recent policy update. Going forward, you must specify a location to create a valid audience. This update impacts existing audiences as follows: 

• Saved Audiences Without Location: 
  Sprinklr will block the use of any saved audience that lacks a location when setting up new campaigns. You’ll see the following error message: 
  “Pinterest Error: No Location detected. Location is mandatory to create a valid audience.” 

• Existing Custom & Lookalike Audiences: 
  When selected, Sprinklr will automatically assign all available locations to these audiences to ensure compliance.

• OCAB & Boosting Workflows: 
  Sprinklr will hide all saved audiences that are missing GEO/Location data from selection in OCAB and Boosting workflows. 

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Ads Manager Copilot Enhancements

We’ve introduced several updates to Ads Manager Copilot to improve anomaly detection, messaging, permissions, and usability: 

1. Entity Approval Anomalies Based on Start Date: Ads Manager Copilot now flags approval delays when -

   • The campaign start date is approaching. 

   • The campaign start date has already passed. 

2. Anomaly Messages Now Include Date Ranges: We’ve enhanced anomaly alert messages to display the specific date range for the identified anomalies. The updated message now reads: 
   “Anomaly Overview for your {filtered entities} based on your query and on-screen filters for the date range from {Start Date} to {End Date}.” 

3. New Permission Control for Anomaly Features: We’ve added a new permission - Ads Anomalies. All Anomaly features will be visible only if you have this permission enabled, ensuring better control over access. 

4. Enhanced Banner Message on Ads Manager:  The banner message displayed when you open Ads Manager now shows: 

   • The number of detected anomalies, and 

   • The number of entities affected 

   Also, if you dismiss the banner by clicking the X, it will stay hidden for one day and won’t reappear during that period. 

5. Additional Predefined Prompts in Copilot: We’ve expanded the predefined prompts to include sub-options under Summarize Anomaly and Summarize Errors to improve usability and insights. 

6. Updated Message for Over-Pacing Alerts: The Over Pacing message in Ads Manager Copilot will no longer display the start and end dates, reducing message clutter and focusing on the pacing status.