Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

Marketing

The following features are introduced to the Marketing module for improved experience and efficiency:

Introducing Task Tab in Campaigns for Improved Task Management

Sprinklr now introduces Task Tab within Campaigns and Sub-campaigns to deliver a more flexible, unified, and streamlined task management experience.

Previously, users could only create and update campaign or sub-campaign tasks through the campaign third pane, which limited flexibility and required multiple clicks. With this update, the new Task tab offers a more intuitive and efficient way to manage campaign tasks.

Key Features:

• Task Sheet: View, manage, and add all tasks, including ad-hoc and workflow tasks in a single unified view.

• Multiple Task Views: Add Sheet, Kanban, Timeline, and Calendar views to manage tasks based on your preferred workflow.

• ​Status Templates: Create and manage custom task status templates to fit your team’s processes.

• ​Task Dependencies: Visualize and manage task relationships to track interdependent work more effectively.

The Campaign Task Tabs also include advanced features already available in Project Management, such as formulas, roll-ups, summaries, and much more. For more details, refer to Task Management.

Translate Message Name While Creating Localized Copies

We have enhanced the process of creating localized copies of messages in the Full Screen Publisher to improve usability. When creating localized copies of messages, the message name will now be automatically translated along with the message body, unless a naming convention is applied. If a naming convention is in place, the message name will follow that convention and will not be translated. 

This enhancement makes it easier to identify, manage, and track localized messages across languages and geographies within the Editorial Calendar. For more details, refer to the Create Localised Copies guide.

Drag and Reorder Components in Request Form

Sprinklr has introduced the ability to drag and reorder components within the Request Form Builder, making it easier to customize the layout of your forms. 

Previously, reordering required deleting and recreating components. With this update, you can now simply drag and drop fields to adjust their order—streamlining form creation and improving overall usability. For more details, refer to Add Components in Request Form.

Support of Custom LLMs for Translation when Creating Localized Message Copies

You can now use your preferred custom LLMs to localize messages in Sprinklr. This enhancement allows you to select and deploy custom or standard LLMs through Sprinklr AI+ Studio for translation and content localization. If no custom LLM is configured, the platform will default to using Google Translate. 

This update gives you greater flexibility and control over the localization quality and tone—tailored to your brand's specific needs.  For more details, refer to Translate Localized Messaged Copies using Custom LLMs.

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Project Management: Enhancements to Task Third Pane

We have enhanced the task third pane to improve usability and ensure a consistent UI across Project and Content Management workflows. The key update includes changes to the Overview and Properties tab -  

• Overview Tab: We’ve updated the Overview tab to display the Assigned By field upfront, replacing the previously shown  Priority  field. You no longer need to open the Activity or Properties tab to see who assigned the task. This change allows you to easily view both the Assigned To  and  Assigned By  fields at a glance, making task delegation more transparent. 

• Properties Tab – The Properties tab now displays custom fields based on their relevance and context: 

  • When you open a task from a Project/Campaign task sheet/Timeline view, the tab shows only the custom fields configured for that view. You can click Show All Fields to reveal additional fields used in other task views within the same project. 

  • When you open a task from other screens such as  Production Dashboard, Search, or Notifications, the tab displays all custom fields from across task views in the project. 

For more details, refer to Task Third Pane.

Unified Permissions Across Project Management and Content Marketing

Project and Task creation/editing permissions are now managed through Platform Governance, ensuring consistent access control across both Project Management (PM) and Content Marketing (CM) entities.

Previously, these permissions were tied solely to Portfolio/Project-level settings, which led to inconsistencies and hindered permission unification between CM and PM workflows.

What’s New:

• Permissions for creating and editing Projects and Tasks are now governed by Platform Governance.

• To create or view Projects or Tasks within a Portfolio/Project, users must have:

  • Appropriate Global or Workspace Role-level permissions, and

  • ‘Admin’ or ‘Viewer’ access to the specific Portfolio or Project.

• The ‘Creator’ role at the Portfolio level has been deprecated and no longer grants Project creation rights.

For more details, refer to Project and Task Governance.

Global Custom Fields: Improved Visibility Controls with Sharing Settings

We have enhanced how Global Custom Fields are displayed by enforcing sharing settings more strictly, ensuring users only see the fields explicitly shared with them within a project. Previously, users could view Global Custom Fields during project/task creation and in dashboards, even if those fields weren’t shared with them.

With this update, Global Custom Fields are now only visible to users/user groups that they have been explicitly shared with even when the fields are scoped as properties for Tasks/Projects. With this update, admins gain precise control over who can view specific custom fields, reducing noise for users and preventing potential data leaks.

Advertising

The following features are introduced to the Advertising module for improved experience and efficiency:

Smart Compliance Integration in Quick Publisher

We have integrated AI-powered Smart Compliance in Quick Publisher to ensure that your social media posts published using Quick Publisher adhere to brand guidelines defined by the brand manager. By automating the compliance process and routine brand checks, Smart Compliance ensures brand consistency while reducing potential legal risks and maintaining brand integrity. For more details, refer to Smart Compliance Integration in Quick Publisher.

Ads Manager Copilot: Bulk Update Ad Entities with AI-powered Chat Interface

Sprinklr now allows you to bulk update ad entities directly through the Ads Manager Copilot's AI-powered chat interface. Simply describe your intended action in natural language, and the chatbot will handle updates for budgets, statuses, names, custom fields, and more. You can now also use simple prompts to easily filter on ad entities.

This enhancement replaces the manual macro workflow—eliminating the need to filter records or configure fields and operators—making bulk updates faster, easier, and more intuitive. For step-by-step instructions, refer to Bulk Updating Ad Entities Using Ads Manager Copilot.

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Meta: Publish Ads on Threads

Sprinklr now supports running ads in Threads. With this update, we are adding two new ad placements – Thread and Threads feed, which will be enabled by default for any new campaign using either Advantage+ or Manual Placements. You can opt out of the Threads Feed placement when using Manual Placements. Sprinklr also provides reporting support for these ad placements. For more details, refer to Publish Ads in Threads from Sprinklr.

Meta: Support for Incremental Attribution Settings

Sprinklr now supports Incremental Attribution that uses machine learning models to predict whether a conversion was driven by an ad, helping optimize ad delivery. Using Incremental attribution helps you to better understand the true impact of your ads by identifying how many conversions are incremental. 

You can enable Incremental Attribution In Sprinklr, by selecting it in the Attribution Settings field within the Budget and Schedule tab of the Ads Composer. For more details, refer to Compose Facebook and Instagram Ads.

Meta: Create Instagram Partnership Ads using Partnership Ad Code

Sprinklr now supports the creation of Instagram Partnership Ads using Partnership Ad Code. Previously, you could only create Partnership Ads with existing posts from accounts pre-approved for the brands. With this update, you can enter the Partnership Ad Code provided by the creator directly within the Creatives screen. Sprinklr will then automatically fetch the associated post along with its details, allowing you to use it in your ad. For more details, refer to the Creating Instagram Partnership Ads using Partnership Ad Code guide.

Meta: Support for Advantage+ Detailed Targeting in Awareness Campaigns

Sprinklr now supports Advantage+ Detailed targeting for Facebook Awareness campaigns. Advantage+ detailed targeting can help improve your campaign performance by allowing Meta to reach a broader group of people than you defined in your detailed targeting selections. 

Meta: Advantage Detailed Targeting Improvements

We have made improvements to the default behavior of Advantage Detailed Targeting to better align with Meta’s native workflows and provide a more intuitive experience. Meta automatically enables Advantage Detailed Targeting for campaigns optimized for Conversions, Value, App Installs, Link Clicks, Landing Page Views, Conversations, or App Events. 

With this update: 

• You will no longer find the Advantage Detailed Targeting checkbox in the UI when using one of these optimization goals on publishing. Instead, the same banner displayed on Meta will be shown in Sprinklr showcasing when Advantage Detailed Targeting is automatically applied by Meta. 

• During campaign creation, if you have explicitly enabled Advantage+ Detailed Targeting in your audience, Sprinklr will prevent the selection of the aforementioned optimization goals for your Ad Set. 

For more details, refer to Meta Advantage+ Detailed Targeting.

Meta: Age Range Targeting Update for HEC Campaigns in Europe

Sprinklr now supports updated age range targeting for credit opportunity ads in Europe under Meta’s Financial Products and Services Special Ad Category. Previously, Sprinklr restricted age targeting to 18–65+ for these campaigns. 

With this update, advertisers can now set a minimum age of: 

• 18 (default) 

• 21 

• 25 

This enhancement allows advertisers to meet industry and local compliance requirements and keeps Sprinklr aligned with Meta’s native capabilities. For more details, refer to Compose Facebook and Instagram Ads.

Facebook: Improved Boost Post Workflow Validations for Usability

Sprinklr has enhanced the Boost Post workflow to address usability gaps and ensure smoother campaign execution when boosting Facebook and Instagram posts. 

Previously, users could: 

• Boost posts without setting a Beneficiary for regions where it is mandatory. 

• Boost Instagram posts using the Traffic objective without adding a required Call-to-Action (CTA), leading to publishing failures. 

With this update, Sprinklr now enforces the following validations: 

• Blocks boosting if a Beneficiary is not set when targeting EU, Taiwan, or Singapore. 

• Blocks boosting of Instagram posts without a CTA when using the Traffic objective. 

These updates help prevent errors, align with Meta’s requirements, and improve the overall user experience. For more details, refer to Boost Facebook and Instagram Organic Posts.

Meta: Boost Existing Instagram Posts as Partnership Ads

Sprinklr now supports boosting existing Instagram posts as partnership ads, available in both Placement Asset Customization and Advantage+ Creative when creating ads. In addition, partnership ads can now be used with click-to-message destinations, making it easier to drive direct engagement. 

This enhancement simplifies running creator marketing campaigns alongside your business-as-usual advertising, enabling a more streamlined and integrated approach to influencer collaboration. For more details, refer to Boost Partnership Posts through Sprinklr.

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Meta: Gated Content for Lead Forms

You can now attach gated files to Lead Forms, allowing users to download content immediately after submitting their information. The downloadable file is presented as a call-to-action (CTA) button on the thank-you page, giving instant access to assets like brochures, whitepapers, or other digital content. 

This enhancement is designed to - 

• Boost lead quality by incentivizing users with valuable content.  

• Enhance user experience through immediate file access.  

• Drive higher conversion rates by rewarding users with downloadable resources. 

For more details, refer to the Create and Use Meta Lead Forms guide.

Meta: Support for Site Links and Dynamic Overlays in Advantage+ Creatives

Sprinklr has enhanced Advantage+ Creatives by integrating Meta’s advanced creative tools—site links and dynamic overlays—directly into the platform. These features help elevate the visual appeal and performance of your Meta ads, driving higher user engagement, click-through rates, and brand recall. 

With this integration in Sprinklr Ads Manager, you can now seamlessly apply these enhancements at scale, without needing to switch platforms. 

TikTok: Default Opt-in for Search Results and Search Feed Placements

Effective October 22, 2025, TikTok will no longer allow advertisers to disable Search Ads and Search Feed placements from ad delivery. To align with this change, Sprinklr will automatically enable these placements by default for all supported TikTok campaigns. Going forward, you will no longer have the option to opt out of Search Results or Search Feed placements in the Sprinklr UI. For all existing live and draft campaigns where Search Feed sub-placement is currently excluded, Sprinklr will automatically include them to avoid any errors. For more details, refer to the Compose TikTok Ads guide.

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TikTok: Custom Identity Deprecation

Starting December 31, 2025, TikTok will no longer support Custom Identity (ads with custom profile images and display names) as part of its efforts to improve platform transparency and build user trust by phasing out non-authentic ad entities.

This change is already live for native Ads Manager and in order to align with the same, Sprinklr is removing the ability to create or select Custom User Identities during new ad creation. 

For existing non-Spark ads using Custom Identity: 

• Campaigns will remain active without any changes. 

• You can switch to an account-linked identity, but not to a Custom User Identity. Once switched, all custom identities will be disabled from selection. 

For draft entities using Custom Identity: 

• You can switch to an account-linked identity, but not to a Custom User Identity. As with existing campaigns, once you switch, Sprinklr will disable all custom identity options for that ad. 

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Snapchat: Target Cost Expansion to Pixel Add to Cart and Pixel Page View

This release adds Target Cost (tCPA) support for Pixel Add to Cart and Pixel Page View optimization goals, aligning Sprinklr with Snapchat’s recent updates. You will now have the option to use bid type of Pixel Add to Cart and Pixel Page View to set up target bid. For more details, refer to the Compose Snapchat Ads guide.

Snapchat: Expansion of Chat Feed Placement to Additional Optimization Goals

Sprinklr now supports Snapchat’s Chat Feed placement for additional objectives and optimization goals, aligning with Snapchat's latest updates.

With this release, the Chat Feed placement is available for the following optimization goals: 

• Pixel Purchase 

• Pixel Add to Cart 

• Pixel Page View 

• App Installs 

• App Purchase 

In addition, App Install Snap Ads, Single Image or Video Ads, and Story Ads are now eligible to deliver in the Chat Feed. For more details, refer to Sponsored Snaps and Chat Feed Placement.

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Snapchat: Support for Additional Conversion Locations in New Objectives

Sprinklr now supports additional conversion locations for Snapchat’s Leads and Traffic objectives, aligning with Snapchat’s native capabilities. 

• Leads Objective: Call, Text 

• Traffic Objective: Public Profile, Call, Text 

This update ensures you can fully leverage Snapchat’s expanded conversion options directly within Sprinklr. For more details, refer to Compose Snapchat Ads.

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Pinterest: Enforcement of GEO/Location Targeting for Audience Creation

Sprinklr now enforces Location (GEO) targeting for all Pinterest audience creation, in alignment with Pinterest’s recent policy update. Going forward, you must specify a location to create a valid audience. This update impacts existing audiences as follows: 

• Saved Audiences Without Location: 
  Sprinklr will block the use of any saved audience that lacks a location when setting up new campaigns. You’ll see the following error message: 
  “Pinterest Error: No Location detected. Location is mandatory to create a valid audience.” 

• Existing Custom & Lookalike Audiences: 
  When selected, Sprinklr will automatically assign all available locations to these audiences to ensure compliance.

• OCAB & Boosting Workflows: 
  Sprinklr will hide all saved audiences that are missing GEO/Location data from selection in OCAB and Boosting workflows. 

LinkedIn: Political Intent Declaration & Version Migration

We’ve upgraded our LinkedIn ad publishing and reporting integration to version 202508, aligning with LinkedIn’s latest changes. As part of this update, a new Political Intent field has been introduced that allows you to specify whether an ad is political or not during the campaign creation and editing process. 

For campaigns targeting any EU countries, declaring political intent is now mandatory. This change helps ensure regulatory compliance and avoid any campaign delivery issues. For more details, refer to the Set Budget and Schedule section in the Compose LinkedIn Ads guide.

LinkedIn: Thought Leader Ads

You can now create, manage, and analyze LinkedIn Thought Leader Ads directly within Sprinklr Ads Manager. Thought Leader Ads enable executives and business leaders to promote their personal LinkedIn posts, such as single image or video posts. These are not a new ad format, but rather a way to boost existing member posts to reach a broader, targeted audience. 

This integration empowers you to extend organic leadership content into paid campaigns through Sprinklr, amplifying the voices of key individuals and enhancing brand credibility. For more details, refer to the Publish LinkedIn Thought Leader Ads from Sprinklr guide.

Automated Campaigns: Create Meta Collection Ads With Canvas using Feeds

Sprinklr now supports the dynamic creation of Instant Experience (Canvas) directly within Automated Campaigns (AC). With this enhancement, there's no longer a need to manually pre-build static Canvases in Meta or input Canvas IDs into feeds.

Advertisers can now automatically generate cover media, product sets, and CTA elements for Collection Ads—extending feed-powered automation to Carousel and Media Ads as well.

This update enables you to:

• Scale Collection Ads more efficiently across large product catalogs

• Dynamically personalize creatives without manual configuration

• Minimize errors by eliminating manual Canvas ID entry

For more details, refer to Creating Meta Collection Ads using Feeds.

Creative Management App: Reporting Support for Reddit Catalog Sales and Lead Gen Objectives

We’ve enhanced the Creative Management App (CMA) to support reporting for Reddit’s Catalog Sales and Lead Gen objectives. You can now generate Compliance Reports, and get insights in the AI Creative Insights dashboard for both objectives directly within CMA.  

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Creative Insights: Support for Threads as a Channel

Threads is now supported as a channel within Creative Insights. With this update, you can get insights on your Threads ads during Compliance Set creation in the Creative Management App. Additionally, Threads-specific data is now available for analysis in both Custom Reports and the AI Creative Insights dashboard. 

Personalized Reporting with Custom AI Creative Insights Dashboards

The AI Creative Insights Dashboard now supports full customization, giving you greater control over how insights are displayed. You can now clone the standard AI Insights Dashboard and tailor it to show only the metrics and dimensions that align with your specific goals. This enhancement improves usability, minimizes unnecessary data, and enables more contextual, goal-driven decision-making across a wide range of partners. 

New capabilities include: 

• Cloning the standard AI Insights Dashboard.

• Adding and customizing widgets within the dashboard.

• Saving and persisting your custom dashboards for future use.

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Ads Manager Copilot Enhancements

We’ve introduced several updates to Ads Manager Copilot to improve anomaly detection, messaging, permissions, and usability: 

1. Entity Approval Anomalies Based on Start Date: Ads Manager Copilot now flags approval delays when -

   • The campaign start date is approaching. 

   • The campaign start date has already passed. 

2. Anomaly Messages Now Include Date Ranges: We’ve enhanced anomaly alert messages to display the specific date range for the identified anomalies. The updated message now reads: 
   “Anomaly Overview for your {filtered entities} based on your query and on-screen filters for the date range from {Start Date} to {End Date}.” 

3. New Permission Control for Anomaly Features: We’ve added a new permission - Ads Anomalies. All Anomaly features will be visible only if you have this permission enabled, ensuring better control over access. 

4. Enhanced Banner Message on Ads Manager:  The banner message displayed when you open Ads Manager now shows: 

   • The number of detected anomalies, and 

   • The number of entities affected 

   Also, if you dismiss the banner by clicking the X, it will stay hidden for one day and won’t reappear during that period. 

5. Additional Predefined Prompts in Copilot: We’ve expanded the predefined prompts to include sub-options under Summarize Anomaly and Summarize Errors to improve usability and insights. 

6. Updated Message for Over-Pacing Alerts: The Over Pacing message in Ads Manager Copilot will no longer display the start and end dates, reducing message clutter and focusing on the pacing status. 

For more details, refer to Ads Manager Assistant .

Enhanced Ad Preview Experience for PAC and Non-PAC Creatives in the Engagement Dashboard

With this release, we have enhanced the preview experience for PAC and non-PAC ad creatives during approvals in the Engagement dashboard. 

Key Updates -  

• The ad preview now displays both the image and the ad copy, giving you a complete view of the ad and its content during the approval process. 

• Hyperlinks in the ad content are now clickable, allowing you to directly access and review linked content before approving the ad. 

Introducing Custom Entity into Paid Initiatives, Ad Sets and Ad Variants

We have introduced Custom Entity in Paid Initiatives, Ad Sets and Ad Variants to reduce complexity and enhance usability. This update eliminates the need to create duplicate custom fields that replicate custom entities, streamlining the setup process and minimizing validation steps. 

With this enhancement, you can now use Custom Entities as dimensions to: 

• Unify Filtering Across Channels: Filter data across paid, social, and listening channels using a single dimension—no more juggling multiple custom fields. 

• Enable Event-Based Filters: Analyze content performance based on specific events and corresponding dates for more targeted insights. 

For more details, refer to the Create Custom Entity from CRM Studio guide.

Ads Reporting Parity

With this release, Sprinklr adds support for new metrics across multiple channels to stay aligned with the latest updates from native platforms: 

• ​Meta: Introduced the Facebook Video Sound dimension to show whether sound was on or off when viewers played a video ad. 

• X: Added the City dimension to provide a city-level data breakdown. 

• Snapchat: Included the metrics — Snapchat Coupon Used (Local Currency), Snapchat Coupon Used(USD), Snapchat Video View 5 sec, and Snapchat Engaged View. 

• Reddit: Added support for the Reddit Engaged Clicks  metric.

Ads Reporting: Support for Nextdoor Ads

Sprinklr now supports reporting for Nextdoor ads. Performance data is automatically retrieved, allowing you to track and analyze your Nextdoor campaigns using a comprehensive set of supported metrics and dimensions. You can easily track your campaigns using the supported metrics and dimensions. Refer to Nextdoor Metrics and Dimensions for the full list of supported metrics.

Ads Reporting: Support for Reddit Catalog Sales and Lead Gen Objective

Sprinklr now enables users to report on Reddit Catalog Sales and Lead Gen objectives directly within the platform. This update aligns Sprinklr with the latest changes in the native channel.

Introducing New LinkedIn RAR Metrics

We have added new Revenue Attribution metrics (listed below) that will help you track and analyze the impact of your LinkedIn marketing efforts on revenue. By integrating LinkedIn impression and engagement data with your company's customer relationship management (CRM) platform: 

• LinkedIn Revenue Won (USD) 

• LinkedIn Return on Ad Spend 

• LinkedIn Closed-Won Opportunities 

• LinkedIn Opportunity Amount (USD) 

• LinkedIn Open Opportunities 

• LinkedIn Opportunities Win Rate 

• LinkedIn Average Deal Size (USD) 

• LinkedIn Average Days to Close 

For more details, refer to LinkedIn Ads Reporting Metrics.

Introducing New Pinterest Dimension: Time of Conversion

With this release, Sprinklr introduces the new Time of Conversion dimension for Pinterest. This update allows you to measure conversions such as Pinterest Total Checkout Conversions, Pinterest Total Click Signup, Pinterest Total Click Lead and Pinterest Total Click Custom based on the Date of Conversion Event, rather than the reporting time, enabling better performance analysis across your campaigns. For more details, click here.

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Enhanced Ads Reporting Copilot

The Ads Reporting Copilot now allows you to ask any question—regardless of whether the relevant dimensions or metrics are currently visible in the dashboard. The Copilot also supports queries for custom metrics and custom fields, even if they are not included in the dashboard. 

Sprinklr Assist for Ads Copilots

Sprinklr Assist for Ads Copilots allows you to ask questions and receive quick, contextual answers directly within the existing Ads Manager and Ads Reporting Copilots. With this update, you will now gain instant answers to your queries using semantic search and contextual understanding from the Sprinklr Knowledge Base.

This integration will reduce the time spent searching for information or escalating support requests, ensure more consistent knowledge sharing, and empowers you to resolve issues independently, boosting overall productivity and efficiency.

New Dimensions and Metrics Added in Unified Analytics

Sprinklr has enhanced Unified Analytics with the addition of a new metric and dimensions to support more accurate and flexible reporting. 

What’s New: 

• Snapchat 2-Second Video Views (View Time Only) (Unified Analytics): Track the total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time, not including Clicks. 

• Timeline Visibility (Facebook Stories Filter): Use this dimension to exclude Facebook Stories when analyzing post-performance, allowing for more relevant insights. 

• Is Branded Content: Filter out branded content posts to focus your analysis on organic content in Unified Analytics. 

For more details, refer to Unified Analytics Metrics and Unified Analytics Dimensions.