Sprinklr Marketing unifies and enhances marketing efforts across channels. It centralizes content creation, campaign management, and performance analytics for both organic and paid campaigns. This release introduces new capabilities designed to enhance customer experiences across all touchpoints.

Summary

New Features - Marketing

Marketing Copilot

The following new feature is being introduced in Sprinklr Marketing’s Marketing Copilot module:

Marketing Copilot support for Amazon Bedrock

Sprinklr now supports Amazon Bedrock in Marketing Copilot, enabling users to retrieve campaign, sub-campaign, and task information using natural language queries.

With this update, you can:

• Discover campaign details such as active, delayed, upcoming, and draft campaigns.

• Analyse campaign performance, milestones, and timelines through conversational queries.

• Retrieve sub-campaign information, including status and campaign associations.

• Track task assignments, due dates, overdue tasks, and SLA-related metrics.

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New Features - Advertising

AI+ Studio

Support for Advertising Content Generation

Sprinklr now supports Advertising in AI+ Studio, enabling advertisers to build and deploy custom AI models for advertising content generation directly from the AI+ Studio Launchpad. Previously, the Advertising module was unavailable in AI+ Studio.

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With this update, you can:

• Access the Advertising module from AI+ Studio Launchpad.

• Use the Ads Composition section to generate advertising content.

• Configure prompts and select AI providers for custom deployments.

• Use deployed models in Advertising workflows across Composer, Manager, and Creative Library.

​For further details, see AI+ Studio.

OpenAI Ads

OpenAI Ads in Sprinklr

Sprinklr now supports OpenAI Ads, enabling you to create, publish, manage, automate, and analyse OpenAI Ads campaigns from a single platform. With this release, you can use OpenAI Ads across key Sprinklr advertising components, including Ads Composer, Ads Manager, Creative Library, Bulk Import, Rule Engine, Automated Checklist, Naming Convention, and Reporting, helping you streamline campaign execution, governance, and performance analysis.

For further details, see OpenAI Ads.

Channel Parity

Facebook: Advantage+ Leads Campaigns

Sprinklr now supports Facebook Advantage+ Leads campaigns, enabling you to create and manage lead generation campaigns using Meta's Advantage+ campaign framework. These campaigns use Meta's AI-driven optimisation to help improve campaign efficiency and reach relevant audiences.

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Feature Updates - Marketing

Production Dashboards

The following new feature is being introduced in Sprinklr Marketing’s Production Dashboards module:

Filter Tasks by User Group in Production Dashboard and Calendar

You can now filter tasks by User Group in the Production Dashboard and Calendar. This makes it easier to view tasks assigned across an entire team without selecting individual users.

With this update:

• Search for and select one or more user groups to view tasks assigned to members of those groups.

• Use User Group filters alongside User filters to further refine results.

• Group tasks by User Group in both the Production Dashboard and Calendar.

​Active Period Filter for Production Dashboard

You can now filter campaigns and sub-campaigns in the Production Dashboard using Active Period. Select a date range and then choose the Active Period option to view campaigns that were active during the selected timeframe.

This update is available across campaign and sub-campaign views in both standard and custom dashboards, making it easier to review active work and manage production timelines. For further details, see Active Period Filtering.

Feature Updates - Advertising

Channel Parity

Meta: Ads Reporting for Engaged-View Attribution

Sprinklr Ads Reporting now supports Meta's 1-day engaged-view attribution for eligible campaigns when the data is available through the Meta Ads Insights API. This helps you analyse campaign performance in Sprinklr using the same attribution setting configured in Meta Ads Manager.

With this update:

• Reporting now supports 1-day engaged-view attribution for eligible Sales, Leads, Engagement & App campaigns.

• Reporting aligns with attribution settings supported by the Meta Ads Insights API.

Meta: Engaged View Attribution Support

Sprinklr now supports Engaged View Attribution for eligible Meta Ads campaigns. You can configure, view, and edit Engaged View Attribution directly in Sprinklr alongside existing click-through and view-through attribution windows, helping you maintain attribution settings that align with Meta Ads Manager.

With this update:

• You can configure an Engaged View Attribution Window in campaign attribution settings.

• You can create and edit campaigns with Engaged View Attribution directly in Sprinklr.

• Sprinklr preserves Engaged View Attribution settings across campaign management workflows, including bulk edits, duplication, imports, automation, and synchronization with Meta

• Support is available for eligible Sales, App Promotion, Leads, and Engagement campaign objectives supported by Meta.

For further details, see Meta Ads Conversion Window Options for Engaged View Attribution.

Meta: Conversion Value Optimisation for Leads Campaigns

​Sprinklr now supports the Maximise value of conversions optimisation goal for Meta Leads campaigns with a Website destination. This enables advertisers to optimise campaigns for conversion value rather than conversion volume directly within Sprinklr.

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With this update:

• You can select Maximise value of conversions as an optimisation goal when creating or editing Meta Leads campaigns.

• You can use the Highest Volume and Return on Ad Spend (ROAS) bid strategies when the Maximise value of conversions goal is selected.

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For further details, see Meta Conversion Value Optimisation for Leads Campaigns.

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Meta: Breakdown Availability Changes in Reporting

Meta now requires certain ad accounts to opt in through Meta Ads Manager to continue using the impression_device and hourly_stats_aggregated_by_audience_time_zone breakdowns in Ads Insights reporting. An ad account administrator must complete the required opt-in in Meta Ads Manager. Sprinklr cannot enable this setting automatically.

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Sprinklr now displays contextual guidance when users select these breakdowns or when reporting is affected by the missing opt-in requirement. Without the required opt-in, reports that use these breakdowns may return incomplete or unavailable data.

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Reddit: Automated Targeting Updates

Sprinklr has updated the Reddit targeting workflow to align audience targeting with Reddit native Ads Manager capabilities and provide a more consistent targeting experience.

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With this update:

• Automated Targeting is now mandatory for lookalike audiences.

• You can enable Automated Targeting without meeting minimum criteria for targeting fields.

For further details, see Automated Targeting for Reddit Ads.

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TikTok: Embedded Ad Previews in Comment Moderation

​Sprinklr now enhances the Comment Moderation experience for TikTok ads by displaying embedded ad previews directly within the Thread View in the Engagement Dashboard. This update provides moderators with better context while reviewing and managing comments associated with TikTok ads.

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With this update:

• TikTok ad creatives are displayed as embedded previews within the Thread View, eliminating the need to navigate away from the moderation workflow.

• The existing Open in New Tab action has been updated to Copy Ad Link, making it easier to share ad references with stakeholders.

• If an ad preview cannot be generated or accessed, Sprinklr automatically falls back to the existing experience and displays an error notification to inform users.

​For further details, see Ad Comment Moderation for TikTok.

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Snapchat: Offline Conversion Data in Paid Reporting

Sprinklr now fetches offline conversion data from Snapchat and makes it available in Paid Reporting. You can use the Offline value in the Conversion Source Type dimension to analyze and filter Snapchat offline conversions alongside existing conversion source types.

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With this update:

• Snapchat offline conversion data is available in Paid Reporting.

• Offline is available as a filterable value in the Conversion Source Type dimension.

• Offline conversion metrics are available across existing reporting dimensions and widgets that support Snapchat conversion data.

For further details, see Offline Conversions - Snapchat.

Reporting & Analytics

Attribution updates for Collaboration posts

Sprinklr has updated the attribution logic for collaboration posts in Ads and Unified Reporting. Collaboration post data is now attributed using a hybrid model that prioritises the creator account when it is available in Sprinklr and falls back to the sponsor account when the creator account is unavailable. This update improves attribution accuracy for collaboration posts involving creator and sponsor relationships.

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With this update:

• Collaboration post performance is attributed to the creator when the creator account is available in Sprinklr.

• Sponsor attribution is used only when the creator account is unavailable.

For further details, see How Reporting Data Is Attributed for Collaborative Posts.

Removal of Duplicate Collaborative Posts

Sprinklr now removes duplicate collaborative post records in Unified Analytics and Unified Performance Analytics to address reporting inflation caused by collaborative posts being ingested from multiple associated brands or regions.

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With this update:

• When a primary post is available, data is associated with the primary post and duplicate non-primary collaborative posts are removed.

• In sponsored collaboration scenarios where the primary post is not available, data is associated with the sponsor post.

• For collaborations without an ads push, existing behaviour remains unchanged.

• When multiple sponsors and collaborators are involved and the primary post is unavailable, data is associated with sponsor posts and non-sponsor collaborator posts are removed.

For further details, see How Collaborative Posts Are Reported in Unified Analytics and Unified Performance Analytics.

OpenAI Ads Reporting Expansion

Sprinklr now expands OpenAI Ads reporting beyond Ads Pivot. You can use OpenAI Ads metrics and dimensions across Ads Reporting, Ads Custom Metrics, Ads Benchmarks, Paid Rules, Exports, and Scheduled Exports.

Supported OpenAI Ads metrics include Impressions, Clicks, Spend, Click-Through Rate (CTR), Cost Per Click (CPC), and Cost Per Mille (CPM). ​For further details, see OpenAI Ads Reporting.

Ads Configuration

Workspace-Level Configuration for Dynamic Property Behaviors

Sprinklr now supports workspace-level configuration for select Dynamic Property (DP) behaviors. Previously, these settings were configured only at the partner level and applied across all workspaces. You can now configure these behaviors independently for each workspace.

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With this update:

• You can now configure the following behaviours at the workspace level:‌

  • Make naming conventions mandatory for ads, audiences, and creatives.

  • Keep entities paused after approval.

• Existing partner-level configurations remain unchanged.

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Approval Path Visibility in Ads Workflows

Sprinklr now shows approver details for selected approval paths across Ads workflows, giving you greater visibility into approval routing before you submit campaigns or creatives for approval.

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With this update:

• You can preview the approvers associated with a selected approval path directly from the approval path dropdown.

• You can view the complete list of approvers for approval paths with a large number of reviewers.

• Approval previews include multi-tier approval paths and approvals managed through external applications.

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For further details, see Approval Workflow Preview.

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Weather Rules Updated with the Latest XWeather API

Sprinklr has updated the weather data integration used in Paid Rules and Smart Weather Rules to support the latest XWeather API, ensuring continued compatibility with the latest weather data, authentication requirements, and response formats.

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