Compose Nextdoor Ads
Updated
Nextdoor is a social channel that lets local residents and neighborhoods connect and converse about their communities. The site is active in over 160,000 neighborhoods in the United States, Netherlands, UK, Germany, and France. Local and corporate businesses offering services, discounts, or promotions with their neighbors can create and run ad campaigns on Nextdoor using Sprinklr Ads Composer to grow their business.
You can also perform reporting on your Nextdoor Ads within Ads Reporting. Refer to the in-platform Sprinklr Reporting Glossary to view all metrics and dimensions details.
Enablement Note: The use of this feature requires that Sprinklr Marketing (Advertising) be enabled in your environment. To learn more about Sprinklr Marketing (Advertising), please work with your Success Manager.
Before You Begin
Ensure that you have added your Nextdoor Ad Account into Sprinklr. Please work with your Success Manager to add your Nextdoor Ad Account in Sprinklr. Please refer to the Add Nextdoor Ad Account article.
Select Account and Objective
Open a new tab and navigate to Sprinklr Marketing > Advertising > Ads Composer.
On the Ads Composer window, select your Nextdoor Ad account.
In the Paid Initiative Details section, choose your campaign Objective:
Awareness
Website Visits
Note: For Lead Generation and Website Conversions campaigns, you must launch them directly in the Nextdoor platform, as Sprinklr currently does not support these objectives.Under Paid Initiative Name, enter a name for your campaign or use a naming convention.
Select a campaign from the Sprinklr Campaign drop-down menu to measure your organic and paid reach.
Select the required custom entities and properties under Custom Fields and click Next.
Apply Targeting
In the Target Audience section, select from an existing target audience, or click +Add New Audience to create a new target audience for your Ad.
Targeting Name: Enter a name for your Nextdoor targeting. You can also use a predefined naming convention.
Location: Include a location filter to target users in a specific country, region, or postal code.
Advanced Location Options (Geo Source): Select from the below options-
Home Location: Target users based on the address they have listed on their Nextdoor profile.
Current Location: Targeting users based on where they're currently located.
Select both the options to target users based on the address they have listed on their Nextdoor profile or where they’ve most recently used the Nextdoor app.
Gender: Select for gender specific targeting.
User Operating System: Select an operating system to target users using the specified operating system.
Age Range: Select the age range to target users of a certain age.
Detailed Targeting: Select from specific interest categories to target your ads.
Click Save Target Audience to confirm your changes or click Segment & Save to create different variations of your target audience.
Budget and Schedule
Fill in the budget and schedule details for your paid initiative and ad sets -
Configure all Ad Groups individually: Select to apply individual configuration for your ad sets, if you have applied multiple targeting selections.
Enter the Budget & Schedule details for all Ad Groups
Budget Type: Select the budget type for your ad sets. You can select from Daily Budget or Lifetime Budget.
Daily/Lifetime Budget: Set the budget value for your ad set.
Start Date: Set a start date and start time for your ad set.
End Date: Set an end date and end time for your ad set.
Enter the Placements details for all Ad Groups
Placements: Based on the objective selected in Paid Initiative Details tab, choose the placement for your ad from the below options -
Brand Awareness: All the placements - News Feed, For Sale and Free and Right-hand rail are supported.
Website Visits: Only the News Feed placement is supported for this objective.
Enter the Bidding details for all Ad Groups
Delivery Preference: Select the delivery goal based on the campaign objective-
For Brand Awareness: Optimize for impressions or Fixed CPM.
For Website Visits: Optimize for clicks or Fixed CPM.
Bid Type: Select a bid type to optimize towards from the drop-down menu.
Auto Bid
Max Bid (manual input)
Frequency cap: Limit the number of times an individual neighbor could see an ad in this group. You can select from -
Default frequency cap: Select to set the default frequency of 25 times per week.
Custom frequency cap: Select to define a custom frequency cap.
Enter the Dayparting details for all Ad Groups
Run ads all the time: Select to run your ads everytime.
Run ads on a schedule: Select to run your ads on a specific schedule.
Click Next in the bottom right corner after filling all the details.
Creatives
Creative setup for Nextdoor is currently not supported in Sprinklr. After setting up your campaign and ad sets in Sprinklr, log in to Nextdoor to upload creatives and complete the ad publishing process.
Note: Sprinklr will automatically import your ads from Nextdoor after they are published.
Advanced Configuration
In the Advanced Configuration section, you can view the Ad Groups on the left pane and make changes to individual ads. Click an Ad to view details and make changes to the properties as desired.
Click Next, to proceed to the Optimization tab.
Optimization
Apply Strategy Gruops to your ads to automate the management of budget, bid, and creative rotation to achieve your optimization objectives with a minimum cost per action. To learn more, refer to Strategy Groups.
Review
In the Review section, you can review all the details for the paid initiative, ad sets, and ad variants.
After reviewing all the campaign details, click Publish in the bottom right corner and select from the following options -
Publish: Select to immediately publish your campaign on Nextdoor.
Publish as Paused: Select this option to publish the campaign without activating it.
Send for approval: Select to send your newly composed campaign to a reviewer.