Pinterest Idea Ads are immersive, multi-page formats that let advertisers bring their ideas to life through video and image content. These ads provide a creative canvas to inspire audiences and deliver the information they need to take action.

Currently, you can create Idea Ads in Sprinklr by boosting an organically created Idea Pin. In this article, you'll learn how to:

• Create an Idea Pin organically

• Boost an existing Idea Pin to convert it into an Idea Ad

To Create an Organic Idea Pin

1. Open a new tab and go to Sprinklr Social > Quick Publish.

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2. In the Create Post window, select your Pinterest account.

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3. Set the Type of Message to Pin, then choose a Board.

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4. Upload or select media for your pin and add a title and description.

5. Check the box labeled Publish this pin as Idea Pin and enter any additional details as needed.

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6. Click Post or Schedule to publish the Idea Pin. For more details on creating and publishing a post from Sprinklr, click here.

Create Idea Ads through Boosting

You can boost an existing Idea Pin from either Ads Manager or Ads Composer in Sprinklr.

To Boost an Idea Pin from Ads Manager

1. Open a new tab and go to Sprinklr Marketing > Advertising > Ads Manager.

2. Open an existing campaign or ad set, then select any ad creative.

3. Click +Add Existing Creative.

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4. Choose Pin as the Post Type, then select the Idea Pin you just published.

   

5. Click Save to return to the Ads Manager screen.

6. Under Tracking, enter the Destination URL, select placements, and configure additional ad settings.

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7. Click Review Changes, then click Apply Changes to publish your campaign.

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To Boost an Idea Pin from Ads Composer

1. Open a new tab and go to Sprinklr Marketing > Advertising > Ads Composer.

2. Select your Pinterest account and enter the campaign details in the Paid Initiative Details.

3. Define your Target Audience, and set your Budget & Schedule.

4. Go to the Creatives tab and click +Add another creative.

5. Choose Pin as the Post Type, then select the Idea Pin you published earlier.

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6. Click Save, then open the Advanced Configuration tab.

7. Select the ad variant and enter the Destination URL, tracking settings, placements, and other required ad configurations.

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8. Select any Optimization as needed and Review your campaign.

9. Click Publish to launch your Idea Ad.