Snapchat Reminder Ads extend standard Snap Ads by letting advertisers promote scheduled events such as movie releases, product launches, and promotional events. Users can tap the Remind Me CTA to set a reminder and receive push notifications leading up to the event, helping you drive engagement at the right time.

This article explains how to create Snapchat Reminder Ads in Sprinklr.

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To Create Snapchat Reminder Ads

1. Open a new tab and navigate to Sprinklr Marketing > Advertising > Ads Composer.

2. On the Ads Composer window, select your Snapchat Ad Account.

3. In the Paid Initiative Details tab, choose from the supported Objectives below for Snapchat Reminder Ads:

   • Awareness and Engagement

   • Traffic

4. Enter a name for your campaign.

5. In the Target Audience tab, select an existing target audience or you can create a new one.

6. Enter your budget and schedule details in the Budget & Schedule tab.

7. Next, go to the Creatives tab and click +Add another creative.

8. In the Select Creatives window, you can either select an existing reminder ad or create a new one.

   

9. To create a new reminder ad -

   1. Click +Add New Creative in the top right corner.

   2. In the Add New Creative screen, click the Attachment field and select Reminder from the dropdown.

      

   3. Upload an image or video for your Reminder ad as required and complete the following creative details -

   4. Public Profile: Select the public profile that will be displayed in the top left-hand corner of the ad. The selected profile must match the advertiser (for example, company name or film title) whose products or services are being advertised.

   5. Brand Name (Optional): Enter a brand name to display on the ad.

      

   6. Select Event: Select the event you want to promote. To create a new event, click +Create New Event and add the following event details -

      

      • Event Name: Enter a relevant name for your event.

      • Event Start Time: Select the event start time, it must be atleast 24 hours after your campaign has been scheduled to start. The selected event start time will determine when reminders are sent to the users.

      • Time Zone: Select the required time zone and click Submit.

        

   7. Call to Action: Select the action you want users to take when they see the ad.

   8. When the event starts: Define what happens when users tap the reminder — either open a web page or deep link into your app -

      Web view

      Fill in the below details for the web page that the users will be directed to -

      • Web Analytics: Select the required web analytics profile

      • Website URL: Enter the website URL you want to promote.

        

      Deep Link

      Fill in the below details for the deep link that the users will be directed to -

      • App Name: Enter the name of your app.

      • Deeplink URL: Enter the Deeplink URL for your app. Snapchatters will be taken here when they swipe up on your ads.

      • IOS App Id: Enter the IOS App ID for your app.

      • Android App Url: Enter the Android App Url.

      • Fallback Types: Select the fallback, if the deep linking fails when the user clicks on your ad - App Installs or Web Site.

      • App Icon: Add/Upload the icon for your app.

   9. Headline: Add a suitable headline for your app.

10. Once you have provided all the creative details, click Save in the bottom right corner to save your creative.

11. Next, fill in any further required details in the Advanced Configuration and Optimization tabs.

12. Review all the details of your ad in the Review and click Publish in the bottom right corner to launch your ad.