​​As a PR professional, it is critical to identify and stay on top of crisis events happening around your brands, competitors, campaigns, etc.; often, in these cases, time is of the essence. Traditionally, a PR professional would have to go through each and every published article to understand which events are moving toward a crisis. But with today’s fast-paced media, you would want your PR tool to do all the hard work quickly to give you the events that matter.

Well, we have got just the right tool for you. With Sprinklr’s AI capability, similar articles are clubbed together to form a story and help you to identify crisis events in no time. Stories can help you –

• Discover key PR stories: With the flexibility of simple keyword searches, stories allow you to search for events at large which can help you identify the themes of conversations in the editorial space around your brand, competitors, industry or any other topic of interest.

• Track the reach of events: Stories enable the users to understand and gauge the events from a comprehensive perspective by showcasing the story spread across editorial media as against the social channels. For eg. It is critical for brands to understand the virality of an event in social media. “Web shares” allows them to understand how the online news articles are being shared across social media.

• Measure KPIs: As a PR manager, knowledge of the key events is necessary but it is also crucial to understand the impact of different stories to undertake any actions. With stories you can measure key PR metrics such as Impact, Reach & Webs Shares(virality). This can help PR managers to strategize and drive narrative for their organization to establish positive brand reputation.