‎Outbound Message Report | Sprinklr Help Center

Outbound Message Report

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1 day ago

An outbound message report provides visibility into all messages leaving an organization’s environment. It helps administrators monitor external communication, validate security measures, and ensure compliance with policies. The Outbound Message Report belongs to the Miscellaneous Report Group.

Note: Support for Case and Message Custom Fields has been added to the Outbound Message Report and is governed by the Dynamic Properties (Data Permissions) framework. Additionally, user properties based on “Created By” are supported and are available behind the same Dynamic Properties controls.

Metrics and Dimensions

The following are the Metrics and Dimensions available under the Outbound Message Report:

Metrics

Dimensions

Name	Description
Volume of Messages	The number of outbound messages associated with an account and a particular case.
Total Engagements	The total number of engagement actions (likes, comments, shares, reactions, etc.) received across messages.
Volume of Messages	The total count of messages (inbound and outbound) over the selected time period.
Outbound Messages from Sprinklr	The total number of outbound messages published through Sprinklr.
Messages Created via QP	The total number of messages created using the Quick Publish (QP) workflow.
Outbound Messages with Links	Counts outbound messages published from Sprinklr that contain at least one link.
Posts with Shortened Links	The total number of posts published with shortened URLs applied.
Posts with Web Analytics	Counts posts where web analytics tracking parameters were applied.
Messages Published via QP	The total number of messages successfully published using Quick Publish.
Dictionary Usage Count	The number of times the “Add to Dictionary” action was used while composing messages.
RSS-Sourced Posts	Counts posts that were published using content sourced from RSS feeds.
Photo Auto-Optimized Posts	The number of posts where photo auto-optimization workflows were triggered.
Video Auto-Optimized Posts	The number of posts where video auto-optimization workflows were triggered.
Smart Scheduler Usage	Counts messages published using Quick Publish with Smart Scheduler enabled.
Targeted Messages via QP	The number of Quick Publish messages where audience targeting was applied.
Scheduled Messages via QP	The total number of messages scheduled using Quick Publish.
Instagram Followers (SUM)	The total number of Instagram followers accumulated over the selected period.
Instagram Business Post Impressions (SUM)	The total number of impressions received by Instagram business posts.
Comments (SUM)	The total number of comments received on posts or messages.
Likes (SUM)	The total number of likes received across posts.
Account Owner Approvals	Counts posts submitted for approval where the approval type was Account Owner.
Blue Reels Play Count (SUM)	The total number of times Blue Reels were played.
Crossposted Pages	The number of pages where content was cross-posted.
Facebook Reels Replay Count (SUM)	The total number of replays of Facebook Reels.
Grammar Suggestions Used Count (SUM)	The number of grammar suggestions that were applied while composing messages.
Grammar Suggestions Visited Count (SUM)	The number of times grammar suggestions were reviewed.
Grammar Violations Count (SUM)	The number of grammar violations detected during message creation.
Link Clicks	The total number of times links embedded in messages were clicked.
Message Length	The total number of characters used across messages.
Spellcheck Suggestions Used	The number of spellcheck suggestions applied.
Spellcheck Suggestions Viewed	The number of times spellcheck suggestions were viewed.
Spellcheck Violations	The number of spelling violations detected.
Unique Message Names	The count of unique message names used.

Name	Description
Link Click Indicator	Indicates whether at least one link present in the message was clicked.
Asset Link Click Count	The total number of times asset links (images, videos, documents, etc.) included in the message were clicked.
Message Delivery Status	Displays the delivery status of the message, such as delivered, failed, pending, or rejected.
Account	The name of the social network account. When used with case details, this displays the Brand Account through which the first message associated with the case was received.
Channel	Provides the name of the channel associated with the case at the time of the action. Channel values are captured as snapshots and reflect changes over time.
Audience ID	Unique identifier of the audience or user associated with the message or interaction.
Delivery Failure Reason	Specifies the reason why a message delivery failed, such as invalid destination, policy violation, or technical error.
Published Date	The date and time when the message was successfully published on the social network.
Created Date	The date and time when the message was created within Sprinklr.
Entry Point	Identifies how the message or case entered the system (e.g., inbound message, outbound publish, API ingestion).
Account Group	The name of the Sprinklr Account Group, which is a collection of social accounts grouped for reporting and management.
Case Number	The unique identifier of the case associated with the message or interaction.
Post ID	The unique identifier of the published post.
Status	Indicates the current status of the message or post (e.g., published, scheduled, failed).
Account Type	The type of social account (e.g., brand, personal, business).
Author Name	The name of the user or account that authored the post or message.
Campaign Name	The name of the campaign associated with the message or post.
Permalink	The direct URL link to the published post.
Scheduled Time	The date and time when the message was scheduled to be published.
Published Time	The date and time when the message was actually published.
Tags	Tags associated with the message for categorization and reporting.
Agent	The agent who created, handled, or published the message.
Media Type	The type of media attached to the message (image, video, link, text, etc.).
Created By	The user who created the message within Sprinklr.
Campaign	The campaign associated with the message or interaction.
Journey Stage	Indicates the customer journey stage mapped via Smart Compliance.
Key Objective	The primary objective associated with the message or campaign.
Auto Imported	Indicates whether the message was auto-imported into Sprinklr.
Message Type	Specifies the type of message (inbound, outbound, reply, automated, etc.).
Outbound Message	Indicates whether the message is an outbound message.
Account Types	The classification of account types associated with the message.
Approval Queue	The approval queue through which the message passed.
Assets	Assets (images, videos, files) attached to the message.

This concludes our comprehensive coverage of the Outbound Message Report. For more details on the Reports available under Service Analytics, please refer to the Detailed Reports Glossary.

Outbound Message Report

Metrics and Dimensions

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