This feature offers detailed metrics across all survey distribution channels, helping you track performance and refine your strategy to boost audience engagement.
Business Use Cases
Enhancing Customer Insights through Multi-Channel Distribution:To understand customer preferences, you can distribute surveys across multiple channels like email, messaging apps, and social media. By monitoring metrics such as reach, response rates, and open rates, you’ll identify the most effective channels. The feedback you collect helps you segment your audience and tailor strategies, boosting engagement and satisfaction.
Optimizing Feedback Collection with Social Media Reach: To gather feedback on a recent event or campaign, you can share survey links through engaging posts on platforms like Facebook and LinkedIn. By tracking metrics such as reach, open rates, and response rates, you can identify when your audience is most active and optimize future posts accordingly. The insights you gain help you refine content and drive greater engagement and participation in upcoming initiatives.
This feature delivers actionable insights by tracking engagement and response data to uncover trends and improve strategies. It also enhances efficiency with a consolidated view of distribution metrics across all channels, helping you save time and effort.
Prerequisites
In order to access the Distribution, you must have the following View and Edit Distribution permissions at the Survey Level.
Setting Up Distribution
Let's have a look at the steps to set up distribution:
Navigate to the Survey Distribution module.
Choose the appropriate channel (e.g., email, social media, SMS, WhatsApp).
You can access the distribution metrics from the distribution channel page.
Supported Metrics Across Channels
Distribution Channel
Metricsdefinitions
Anonymous link
Survey Opened Count: Number of recipients who clicked on the survey link and opened the survey page.
Survey Engagement Rate: Percentage of recipients who started the survey after opening it. (Survey engagement rate = Survey started count/ Survey opened count)
Survey Abandonment Rate: Percentage of recipients who started the survey but did not complete it. (Survey abandonment rate = 1 – Survey completion rate)
Response Count: Number of recipients who completed and submitted the survey.
Email/ SMS/ WhatsApp
Eligible Recipient Count: Number of recipients eligible to receive the survey invite after excluding unsubscribed and quarantined from potential recipient count. (includes duplicates)
Invite Failed Count: Number of survey invitations that failed to be delivered.
Survey Opened Count: Number of recipients who clicked on the survey link and opened the survey page.
Response Count: Number of recipients who completed and submitted the survey.
Survey Engagement Rate: Percentage of recipients who started the survey after opening it. (Survey Started Count / Survey Opened Count)
Survey Abandonment Rate: Percentage of recipients who started the survey but did not complete it. (1 - Survey Completion Rate)
Survey Response Rate: Percentage of recipients who submitted the survey out of those who received an invite. (Response Count / Invite Sent Count)
Unsubscribed Count: Number of recipients who opted out from receiving future survey invitations through the opt out link in the distribution sent.
Social
Reach Count: An estimate of number of people you might have reached with your posts
Facebook:
Post: Facebook post reach
Reel: Facebook post reach
X:Post: X Estimated Reach
YouTube:
Post: Youtube video views
Shorts: Youtube video views
LinkedIn:
Post: LinkedIn company post reach
Survey Opened Count: Number of recipients who clicked on the survey link and opened the survey page.
Survey Started Count: Number of recipients who began answering the survey after opening it.
Survey Engagement Rate: Percentage of recipients who started the survey after opening it. (Survey Started Count / Survey Opened Count)
Survey Abandonment Rate: Percentage of recipients who started the survey but did not complete it. (1 – Survey Completion Rate)
Survey Response Rate: Percentage of recipients who submitted the survey out of those who received it. (Response Count / Reach Count)
Response Count: Number of recipients who completed and submitted the survey.
QR code
Survey Opened Count: Number of recipients who clicked on the survey link and opened the survey page.
Survey Started Count: Number of recipients who began answering the survey after opening it.
Survey Engagement Rate: Percentage of recipients who started the survey after opening it. (Survey Started Count / Survey Opened Count)
Survey Abandonment Rate: Percentage of recipients who started the survey but did not complete it. (1 – Survey Completion Rate)
Response Count: Number of recipients who completed and submitted the survey.
Personalised link
Invite Generated Count: Number of survey invitations successfully generated.
Survey Opened Count: Number of recipients who clicked on the survey link and opened the survey page.
Survey Open Rate: Percentage of recipients who opened the survey after receiving the invite. (Survey Opened Count / Links Generated Count)
Survey Engagement Rate: Percentage of recipients who started the survey after opening it. (Survey Started Count / Survey Opened Count)
Survey Abandonment Rate: Percentage of recipients who started the survey but did not complete it. (1 – Survey Completion Rate)
Survey Response Rate: Percentage of recipients who submitted the survey out of those who received an invite. (Response Count / Links Generated Count)
Response Count: Number of recipients who completed and submitted the survey.
Website
Creatives triggered count: Number of times the creative directly popped up for website visitors.
Survey opened count: Number of visitors who opened the survey after seeing the creative.
Pop-Up: Number of visitors who clicked the "Start Survey" CTA.
Direct Display Pop-Up: Same as Creatives Triggered Count, since the survey opens automatically.
Feedback Button: Number of visitors who clicked the feedback button to open the survey.
Survey Started Count: Number of recipients who began answering the survey after opening it.
Survey Open Rate: Percentage of recipients who opened the survey after creative is triggered. (Survey Opened Count / Creatives triggered count)
Survey Engagement Rate: Percentage of recipients who started the survey after opening it. (Survey Started Count / Survey Opened Count)
Survey Abandonment Rate: Percentage of recipients who started the survey but did not complete it. (1 – Survey Completion Rate)
Survey Completion Rate: Percentage of recipients who completed the survey after starting it. (Response Count / Survey Started Count)
Survey Response Rate: Percentage of recipients who submitted the survey out of those who received an invite. (Response Count / Creatives triggered count)
Response Count: Number of recipients who completed and submitted the survey.
In App
Creatives triggered count: Number of times the creative directly popped up for App visitors.
Survey opened count: Number of visitors who opened the survey after seeing the creative.
Pop-Up: Number of visitors who clicked the "Start Survey" CTA.
Direct Display Pop-Up: Same as Creatives Triggered Count, since the survey opens automatically.
Survey Started Count: Number of recipients who began answering the survey after opening it.
Survey Open Rate: Percentage of recipients who opened the survey after creative is triggered. (Survey Opened Count / Creatives triggered count)
Survey Engagement Rate: Percentage of recipients who started the survey after opening it. (Survey Started Count / Survey Opened Count)
Survey Abandonment Rate: Percentage of recipients who started the survey but did not complete it. (1 – Survey Completion Rate)
Survey Completion Rate: Percentage of recipients who completed the survey after starting it. (Response Count / Survey Started Count)
Survey Response Rate: Percentage of recipients who submitted the survey out of those who received an invite. (Response Count / Creatives triggered count)
Response Count: Number of recipients who completed and submitted the survey.
