Recommendations

Descriptions

Turn on Music

Allow Meta to automatically select and add music to your ads at no cost to you, based on their content.

Enable Standard Enhancements

Enable standard enhancements, which leverages Meta’s data to deliver different variations of your ad when likely to improve performance.

Enable Advantage+ Audience

Leverage Advantage+ Audiences to let Meta automatically identify and target the most relevant audience segments for your ad sets, optimizing your budget for maximum impact.

Enable Advantage+ Placements

Allow Meta to automatically select additional placements for your ad sets while making the most of your budget.

Expand images

Expand your images to fit more placements. You can use generated images that expand the aspect ratios of your media, which can fit your ad into new placements and show them to more people.

Upgrade to Advantage+ Sales Campaign

Your manual sales campaign is eligible to be updated to an Advantage+ Shopping Campaign, which may help you maximize performance and find new customers.

Reduce Creative Fatigue

Cost per result for this ad set may be higher than ads you ran in the past because its image or ide has been show to parts of your audience too many times.

Expand Creative Variations

Cost per result for this ad set may be higher than ads you ran in the past because its image or ide has been show to parts of your audience too many times.

Integrate Conversions API

By integrating the Conversions API, you can get more accurate data about the conversions from your Meta ads, which will improve audience targeting and help lower your cost per result.

Improve Pixel Signals

Your ads performance can benefit from sending additional fields within your existing conversions reporting. Please review your Meta Pixel integration in Events Manager.

Enable Audience Expansion

Based on results from other ad sets about the same topic, your ad set is likely to get engagement from a larger audience, which could help improve clickthrough rate and performance.

Scale High-Performing Campaigns

Some ad sets or campaigns have had stable delivery and a lower cost per result compared to ad sets and campaigns with the same optimization goal that you or your peers have run. Increase their budgets to further scale your results.

Merge Similar Ad Sets

Some of your ad sets have similar setups and creatives, but different audiences. As a result, they may take longer to exit the learning phase and spend more budget before performance has optimized. To optimize your ads spending, combine your similar ad sets into one ad set.

Consolidate into Advantage+ Sales Campaigns

Some of your campaigns have similar setups and creatives, but different audiences. As a result, they may take longer to exit the learning phase and spend more budget before performance has optimized. To avoid this, combine your similar campaigns into one Advantage+ shopping campaign.

Maximize Ad Recall Lift

Create a new awareness campaign with the performance goal. Maximize ad recall lift to help more people remember your brand.

Use Advantage+ Catalog Ads

Create a campaign using Advantage+ catalog to deliver personalized ads to new and existing interested shoppers based on their behaviors, interests, and intent.

Enable AI-Generated Backgrounds

Help your products stand out by using AI-generated backgrounds with eligible product images to show the version thats likely to perform best.

Increase Campaign Budget

Your current budget may be limiting the performance of your campaigns. You could get more results by increasing the budget.

Connect CRM via Conversions API

Connect your CRM with the Conversions API to help optimize the quality of your leads, which can lead to more conversions.

Optimize for Conversion Leads

Choose Maximize number of conversion leads as your performance goal to help lower the cost of reaching people most likely to convert.

Use Tailored Messages Campaign

Use a Tailored messages campaign to simplify campaign creation and help get more messages at the best value.

Duplicate as Engagement Campaign

Duplicate your campaign as an Engagement campaign with Maximize number of conversations as the performance goal to help drive more conversations at a lower cost.

Fix Campaign Delivery Errors

None of the ad sets within this campaign are running. Each ad set has at least one error that needs to be resolved.

Optimize Campaign Budget

Spend less of your budget on underperforming ad sets and more on ad sets with the best opportunities. You can set limits or scheduling for each ad set.

Optimize for Landing Page Views

Create a campaign with the performance goal of Maximize landing page views to deliver ads to audiences who are most likely to visit your website.

Create Tailored Leads Campaign

Lower your cost per lead and create your campaign in fewer steps using a tailored leads campaign, a preset with built-in best practices to help you get more leads at the best value.

Set Up Purchase Events via Messaging

Set up your purchase events through WhatsApp or a messaging partner, and then select the Maximize purchases optimization through the Messaging performance goal to help lower costs.

Partner with Messaging Provider

Work with a messaging partner to help manage incoming messages, generate leads, and provide extensive analytics to optimize your conversations and conversions.

Use Mixed Ad Formats

Use a mix of videos and images in your campaign to reach users in different ways.

Add Multiple Text Variations

Select more text options so they can be mixed and matched to create different versions of your ad. The version that may perform best will be shown for each placement.

Optimize for Website Conversions

Select the Maximize number of conversions performance goal to help drive new customers to your website and lower your cost per result.

Add Reels Placements

Select Reels placements for ads already using media that works well in Reels placements, so people are more likely to interact with them.

Set Up Purchase Events with Pixel

Set up Purchase events with pixel, which helps deliver ads to the people most likely to convert and can lower your cost per purchase.

Connect Website with Meta Pixel

Connect your website using the Meta Pixel to help improve audience targeting, better understand your conversions, and help reduce your cost per result over time.

Optimize LP Views Without Pixel

Update your performance goal to Maximize number of landing page views, which no longer requires a Meta Pixel integration, to deliver your ads to audiences who are most likely to visit your website.

Scale High-Performing Campaigns

These messaging ad sets and campaigns have had stable delivery and better performance compared to your ad sets and campaigns with the same goals. Consider increasing their budgets to scale the results further.

Add Fullscreen Vertical Video

Include a fullscreen vertical video (9:16) with audio in your Reels ads to improve performance.

Enable Website and Shop Conversion

Improve your ad performance by selecting Website and Shop conversion location for ad sets currently using the Website conversion location. This lets you automatically send traffic either to your website or shop on Facebook or Instagram.

Respond Faster to Messages

Answer unread customer messages within 5 hours of receipt to help increase their value.

Optimize for Conversion Value

Reach people more likely to generate higher value for your business by focusing on key events across the customer journey, like Add to cart. Use the Maximize value of conversions performance goal to get started.

Partner with WhatsApp Provider

Work with a messaging partner to help manage incoming messages, generate leads, and provide extensive analytics to optimize your conversations and conversions.

Enable Website and Shop Conversion

Multiple ad sets in your account use the website conversion location. Help improve your ad performance by selecting website and shop for their conversion location. This lets you automatically send traffic either to your website or shop on Facebook or Instagram.