Advantage+ detailed targeting helps improve your campaign performance by allowing Meta to reach a broader group of people compared to the one you have defined in your detailed targeting selections. It shows your ads to additional people who are likely to deliver better results against your optimization goals. In this article, you will learn how Advantage+ Detailed Targeting works and how to enable it in Sprinklr.

How Advantage+ Detailed Targeting Works

When Meta identifies better performance opportunities outside your defined audience, enabling Advantage+ detailed targeting dynamically expands your audience to reflect where performance potential is higher. This may also expand your audience further to include similar opportunities.

Advantage+ detailed targeting applies only to detailed targeting and doesn’t apply to location, age, or gender targeting options. Any exclusions and targeting selections outside of detailed targeting (such as age, gender, location, and language) will continue to apply.

How to Enable Advantage+ Detailed Targeting in Ads Manager

Follow the steps below to enable Advantage+ Detailed Targeting in your existing campaigns using Ads Manager.

1. Open Ads Manager and find the campaign you want to edit.

2. Click the  icon next to the campaign.

3. Select the Ad Set where you want to apply Advantage+ Detailed Targeting.

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4. In the Audience section, scroll down to Detailed Targeting and select one or more values.

5. Now, check the box labeled Advantage Detailed Targeting.

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Advantage Detailed Targeting – Automatic Opt-in Behavior

When you use Detailed Targeting in your Ad Sets and optimize for any of the following optimization goals, the Advantage Detailed Targeting option will be automatically enabled by default without any option to opt-out once the campaign is published.

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• Conversions

• Value

• App Installs

• Link Clicks

• Landing Page Views

• App Events

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