Advantage+ detailed targeting helps improve your campaign performance by allowing Meta to reach a broader group of people compared to the one you have defined in your detailed targeting selections. It shows your ads to additional people who are likely to deliver better results against your optimisation goals. In this article, you will learn how Advantage+ Detailed Targeting works and how to enable it in Sprinklr.

How Advantage+ detailed targeting works 

When Meta identifies better performance opportunities outside your defined audience, enabling Advantage+ detailed targeting dynamically expands your audience to reflect where performance potential is higher, and may expand your audience further to include similar opportunities.

Advantage+ detailed targeting applies only to detailed targeting and doesn't apply to location, age or gender targeting options. Any exclusions and targeting selections outside of detailed targeting (such as age, gender, location and language) continue to apply.

How to Enable Advantage+ detailed targeting in Ads Manager

Follow the steps below to enable Advantage+ Detailed Targeting in your existing campaigns using Ads Manager.

1. Open Ads Manager and find the campaign you want to edit.

2. Click the  icon next to the campaign.

3. Select the ad set where you want to apply Advantage+ Detailed Targeting.

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4. In the Audience section, scroll down to Detailed Targeting.

5. Check the box labeled Advantage+ Detailed Targeting.

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