A Gallery that is exclusively hosted on a brand's internal site. The content can be both owned and/or earned content. You may integrate your brand's product catalog per your needs.

If UGC content is featured, permission does not need to be granted by the original poster because it is internal.

Example
A brand wants to highlight their social presence, so they embed a feed of owned an earned posts from employees to explore.

A Gallery which showcases all the posts that have come in via a branded hashtag associated with a specific campaign. In the campaign rules, there needs to be an explicit disclosure starting if a person uses the hashtag, they are giving bran permission to use their content as a brand asset. This type of content is typically, not always, curated from listening to a specific hashtag filtered into an Engagement Dashboard. It is unlikely that tagging will be involved, but it is a possibility. 

Example
A brand wants to run a hashtag campaign and have a landing page with all the applicants who used the hashtag.

A Gallery that has a dedicated webpage (also known as a shoppable hub). When site visitors explore the hub and click on a post of a product they're interested in, they will be instantly redirected to the product's product page.

These posts are tagged with custom fields and filtered through Engagement Dashboard columns. Posts are not filtered by product page.

Example
A brand wants to feature social content on a webpage. Visitors can click through to a product featured in the posts.

A shoppable PDP is a Gallery found directly within a product page. The content is filtered to exclusively showcase content that contains the product from the product page.

These posts are tagged with custom fields and filtered through Engagement Dashboard columns. Posts are filtered by different objects (i.e. products).

Example
A brand wants posts containing a specific item to be embedded directing on the product's product page.

• Earned content

• Owned content